Used to edit video footage and composite shots Used to design CD cover and magazine ad Platform to publish and gather feedback on music video

1. Media A2 Evaluation
Mark Davis

2. The Eyes of a Traitor – A Clear Perception
was the debut album of the band on
Listenable Records.
The target audience for this record would be
14 – 24 year olds who are fans of the
metal/hardcore genre and enjoy going to a
lot of live shows.

3. In what ways does your media product use, develop or challenge
forms and conventions of real media products?

4. Setting
Our video used a garage which reflects the D.I.Y nature of this type of music. In comparison to
more mainstream video which use expensive locations.
Gives the music video an underground
feel, which conforms to the audience
expectations of this niche genre of
music.

5. Clothing
Band Clothing Dark Clothing Band Clothing
No glamorous clothing, either dark clothing or band clothing which is typical of music
videos in this genre.

6. Camera Shots
Close up Long shot High Angle
Low Angle Mid Shot Extreme Close Up

7. Question 2: How effective is the
combination of your main product and
ancillary texts?

8. Magazine Ad
CD Cover

11. Question 3: What have you learned from your
audience feedback?

12. • Viewers preferred performance over narrative

13. Question 4: How did you use media
technologies in the construction and
research, planning and evaluation
stages?

14. Adobe Premiere

15. Adobe Photoshop

16. YouTube