The homepage of your website is the face of your online presence. It is what makes the first impression on online audiences about your company and business. When people type in the URL of your website, they reach your homepage. The homepage, should therefore present a brief introduction about the website and lure visitors to browse further within. The homepage is perhaps the most important page of the website and thus you need to take adequate measures to enhance its usability. Here are some tips to ensure the same.

1. The homepage of your website is the face of your online presence. It is what makes the first impression on
online audiences about your company and business. When people type in the URL of your website, they
reach your homepage. The homepage, should therefore present a brief introduction about the website and
lure visitors to browse further within. The homepage is perhaps the most important page of the website and
thus you need to take adequate measures to enhance its usability. Here are some tips to ensure the same.
Include a Crisp and Catchy Tagline
Draft a tagline for your website homepage that informs about the company and business in a simple
sentence. When visitors enter the homepage, they should know what the website and the company is all
about just by reading the tagline. In fact, by drafting a catchy tagline you can catch the attention of your
visitors and make sure they don’t forget you.
Draft a Meaningful Title Tags
The title tag of your homepage should have your company name followed by a very brief description of the
website. Avoid using words like ‘Welcome’ or ‘The’ that just populate the space and do no value addition.
Instead, try to include your relevant keywords and phrases in the title tags.
Cluster All Corporate Information
Website visitors generally don’t bother reading about the company. However, there are times when they
decide to do business with you only after they are convinced about the company. In such scenarios it is
important to have good corporate information on the website. Create an About Us page on your website that
is dedicated towards informing visitors all about your company and business and provide a link to it from the
homepage.
Focus on Key Tasks of the Website
The homepage of your website should act as a guide for visitors and help them find a browsing route. It
should provide a clear starting point to do what they want to do i.e. there should be clear links to the main
areas of the website where visitors might be interested in going.
Include a Search Box
The search box is indispensable for any website. Internet users are an impatient lot and they love anything
that cuts short the action steps. Search boxes enable visitors to search for the exact information that they
need by just entering a query instead of browsing through categories to fins what they need. Make sure your
search box is at least 25 characters wide so that it accommodates multiple queries.
Offer Snapshots of Inlying Content
The homepage of the website is where you can showcase things and lure visitors to further explore the
website. A good idea is to place snapshots or post the topics of important content within your website.
Whether it is a recent article or a report that you have on a certain web page, offer a preview on the
homepage.
Use Meaningful Design Elements
The homepage of a website is important and should welcome visitors. However, that doesn’t mean you can
load the page with useless design elements and flash animations that offer no value but only increase the
file sizes.