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Adman Lecture 9
1.
Advertising Management Lecture
10: Media Planning Strategy
2.
3.
4.
5.
6.
Developing the Media
Plan
7.
8.
9.
Organizing the media
buying department
10.
11.
Calculating BDI
12.
Using CDI and
BDI to determine market potential
13.
Using BDI and
CDI Indexes
14.
15.
16.
17.
Promotional Scheduling
18.
Characteristics of Scheduling
Methods
19.
20.
21.
The Effects of
Reach and Frequency
22.
23.
Factors important in
determining frequency levels
24.
Factors important in
determining frequency levels
25.
Factors important in
determining frequency levels
26.
27.
28.
29.
Comparing various media
30.
Sample Computation (CPM)
31.
Sample Computation (CPRP)
32.
Sample Computation (Daily
Inch Rate)
33.
34.
Media Characteristics
35.
Media Characteristics
36.
The End
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