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Internet culture
- 1. Internet Culture Connecting the dots...
- 2. ME
- 5. 3
- 7. 1 How the Internet culture is changing the world we live in
- 8. 1 How the Internet culture is changing the world we live in 2 How brands should act according to the new principals
- 9. 1 How the Internet culture is changing the world we live in 2 How brands should act according to the new principals 3 How the Internet can be used for innovation
- 12. Find flere networks/vise diversitet
- 14. 1
- 16. How the Internet culture is changing the world we live in
- 17. 2/3 global population visit social networks source : http://www.slideshare.net/paulisakson/social-media-its-not-what-you-say-that-matters Flickr // Spencer E Holtaway
- 18. 4/5 US online population participate in social media source : http://www.slideshare.net/paulisakson/social-media-its-not-what-you-say-that-matters Flickr // Spencer E Holtaway
- 19. The consumer is king! source: http://www.anywho.dk/2009/11/27/madrid/
- 20. Attention is no longer guaranteed
- 22. PAID
- 24. EARNED
- 30. Connecting Creating source : http://www.slideshare.net/paulisakson/social-media-its-not-what-you-say-that-matters
- 31. Connecting Creating Collaborating source : http://www.slideshare.net/paulisakson/social-media-its-not-what-you-say-that-matters
- 32. Connecting Creating Collaborating Consuming source : http://www.slideshare.net/paulisakson/social-media-its-not-what-you-say-that-matters
- 33. Connecting Creating Collaborating Sharing Consuming source : http://www.slideshare.net/paulisakson/social-media-its-not-what-you-say-that-matters
- 34. All media is social media! source: http://aiaiai.dk/
- 38. The new principals source: http://www.kibisi.com/
- 39. The new principals Listen source: http://www.kibisi.com/
- 40. The new principals Listen Participate source: http://www.kibisi.com/
- 41. The new principals Listen Participate Facilitate source: http://www.kibisi.com/
- 42. The new principals Listen Participate Facilitate Be open source: http://www.kibisi.com/
- 43. The new principals Listen Participate Facilitate Be open Be honest source: http://www.kibisi.com/
- 44. The new principals Listen Participate Facilitate Be open Be honest Experiment source: http://www.kibisi.com/
- 45. The new principals Listen Participate Facilitate Be open Be honest Experiment Collaborate source: http://www.kibisi.com/
- 46. The new principals Listen Participate Facilitate Be open Be honest Experiment Collaborate Do! source: http://www.kibisi.com/
- 47. Why do people do stuff? source: http://www.flickr.com/photos/erinwilliamson/3545835405/
- 48. Why do people do stuff? They like it source: http://www.flickr.com/photos/erinwilliamson/3545835405/
- 49. Why do people do stuff? They like it To make other people happy source: http://www.flickr.com/photos/erinwilliamson/3545835405/
- 50. Why do people do stuff? They like it To make other people happy Sharing source: http://www.flickr.com/photos/erinwilliamson/3545835405/
- 51. Why do people do stuff? They like it To make other people happy Sharing Influence source: http://www.flickr.com/photos/erinwilliamson/3545835405/
- 52. Why do people do stuff? They like it To make other people happy Sharing Influence Curious source: http://www.flickr.com/photos/erinwilliamson/3545835405/
- 53. FREEDOM
- 56. The internet is an opportunity machine! source: http://aiaiai.dk/
- 57. 2
- 59. How brands should act according to the new principals
- 62. “Branded Humanity is when a brand communicates in a human voice with the consumer” source: http://marketear.blogspot.com/2009/06/branded-humanity-communicating-your.html
- 63. Act like a human!
- 64. Act like a human! listen
- 65. Act like a human! listen humor
- 66. Act like a human! listen humor credible
- 67. Act like a human! listen humor credible fail
- 68. Act like a human! listen humor credible fail funny
- 69. Act like a human! listen humor credible fail funny charming
- 70. Act like a human! listen humor credible fail funny charming ugly
- 71. Act like a human! listen humor credible fail funny charming ugly interesting!
- 72. “Please dear Brand, do not talk about yourself. Talk instead about what you love” source: http://twitter.com/dudex/status/6056489694
- 82. Connecting Creating source : http://www.slideshare.net/paulisakson/social-media-its-not-what-you-say-that-matters
- 83. Connecting Creating Collaborating source : http://www.slideshare.net/paulisakson/social-media-its-not-what-you-say-that-matters
- 84. Connecting Creating Collaborating Consuming source : http://www.slideshare.net/paulisakson/social-media-its-not-what-you-say-that-matters
- 85. Connecting Creating Collaborating Sharing Consuming source : http://www.slideshare.net/paulisakson/social-media-its-not-what-you-say-that-matters
- 91. The new principals Listen Participate Facilitate Be open Be honest
- 92. The new principals Listen Participate Facilitate Be open Be honest Experiment
- 93. The new principals Listen Participate Facilitate Be open Be honest Experiment Collaborate
- 94. The new principals Listen Participate Facilitate Be open Be honest Experiment Collaborate Do!
- 95. Fun Theory
- 96. JK Wedding Dance
- 97. T-Mobile
- 99. 3
- 102. How the Internet can be used for innovation
- 103. Power to the people “The act of taking tasks traditionally performed by an employee or contractor, and outsourcing them to a group (crowd) of people or community in the form of an open call” source: http://en.wikipedia.org/wiki/Crowdsourcing
- 110. Why does it work? Collective behavior People organize People care People are problem-solvers source: http://www.hay.dk/
- 112. Connect christian.hermansen@mecglobal.com www.christianhermansen.com www.twitter.com/marketear christianfhermansen@gmail.com