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Paid Search:
Building it and Hacking it
Graham Hunter
Graham Hunter 1
Adwords Crash Course
PPC
Ad texts
Match Types
Campaign Structure
Quality Score
Graham Hunter 3
Pay Per…
Graham Hunter 4
CPC CPACPM
Ad Texts
Graham Hunter 5
Match Types
Graham Hunter 6
Typical Campaign Structure
Graham Hunter 7
Getting a little more advanced
Graham Hunter 8
Match Type Bidding
Exact 100%
Phrase 75%
BMM 55%
Broad 35%
Graham Hunter 9
Syntax Based Keyword Research
Graham Hunter 10
Then extrapolate
Graham Hunter 11
Getting even more advanced
Graham Hunter 12
Graham Hunter 13
Alpha/Beta Overview
1. BMM “Keyword Mining” in Beta
Campaigns
2. Move winners into SKAGs with
exact matched Alpha Campaigns
3. Negative terms on winners and
losers in Beta Campaigns
Graham Hunter 14
SKAGs with CSV for Beta
Campaigns
Graham Hunter 15
Thanks!
@MarketerGraham
MarketerGraham.com
graham@marketergraham.com
Graham Hunter 16

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Hacking Paid Search with Graham Hunter