Over CES 2015 from January 6-9th, there was a total of 735,437 social media posts, which was a 105% increase from the previous year. The most discussed topics were wearable technology, television, and gaming. The top brands mentioned were Mercedes-Benz, Dell, Asus, Lenovo, and Logitech. On Twitter, the most retweeted users were @Logitech, @CNET, @IntlCES, and @Intel. The most used hashtags were #CES2015, #CES, and #Android. The gender breakdown of social media discussions was 63% male and 37% female.

1. CES 2015
SOCIAL MEDIA TRENDS
JANUARY 6-9, 2015

2. PostVolume
100K
75K
50K
25K
0
735,437
TOTAL POST VOLUME OVER CES 2015
105%YoY

3. 31K 19K29K
TRENDING ON SOCIAL
Wearable
Technology
Television Gaming
KEY TOPICS

4. 0 5000 10000 15000 20000 25000 30000 35000
Streaming
Apps
3D Printing
Automotive
Smart Watches
Phone
Tablets
Gaming
Television
Wearable
Technology
KEY TOPICS

5. 0 10000 20000 30000 40000 50000 60000 70000 80000
Merecedes-Benz
Dell
Asus
Lenovo
Logitech
LG
Samsung
Sony
Android
Intel
TOP BRANDS

6. TOP SOCIAL PERFORMERS
TOP RETWEETED USERS TOP HASHTAGS
11K
4.5K
4.5K
2.7K
TWITTER
@logitech
@cnet
@intlCES
@intel
@ign
290K
30.2K
23.7K
16.7K
#CES2015
#gamergate
#CES
#othertech
#android
6K 30.6K

7. 0 300 600 900 1200 1500
Werner Struth
Neil Smit
Marc Benioff
Leslie Moonves
Gary Shapiro
John Chambers
Dieter Zetsche
Mark Fields
Brian Krzanich
Boo-Keun Yoon
TOP SPEAKERS

8. 63% MALE
63% 37%
GENDER BREAKDOWN

9. Sources: Social data was pulled from Salesforce Marketing Cloud’s Radian6. Radian6 analyzes more than 650 mil-
lion data sources from Twitter, Facebook, YouTube, blogs, news sites, and more. Twitter percentage growth was
based over 2014 CES social data. Sources were deemed influential based on the number of respective followers, the
number of on-topic posts they produced, and the number of retweets they accumulated over the reporting period.