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Summary Analysis of LeWeb 2012 in Paris, December 3 - 6
1. LeWeb 2012
Social Media Analysis
December 3 – 6
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2. Social Mentions
LeWeb Social Mentions Dec 3 – 6
4000
Between December 3rd and
3500 6th LeWeb was mentioned
3000
61,362 times on the
various social platforms.
2500 The conference‟s first day
2000
was the busiest online.
1500 The total accumulated
1000
number of followers and
potential reach amounts to
500 258,516,700.
0
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00:00 10:00 20:00 06:00 16:00 02:00 12:00 22:00
4. Speaker Analysis
The 15 most
mentioned Speakers
Amongst the 127 speakers
of LeWeb Paris 2012, the
top 15 individuals that were
mentioned in most
conversations online are
listed here.
Kevin
Systrom, Instagram
clearly takes the high
ground, followed by Tony
Fadell and Matt Mullenweg.
5. Top five Speakers
Top 5 Speakers – Topic Trend Analysis
450
400
350
300
250
200
150
100
50
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Amber Case David Marcus Kevin Systrom Matt Mullenweg Tony Fadell
6. Top Speaker LeWeb 2012
Top Speaker – Kevin Systrom
The top speaker of LeWeb 2012
in Paris was Kevin Systom, who
was mentioned 1,403 times with
significantly more posts than his
runner-up Tony Fadell, who was
menitoned 1,069 times.
Kevin Systrom is the Co-
Founder and CEO of Instagram.
“Mobile video will During Q&A session with MG
happen, it‟s a matter of Siegler he discussed the future
when, It‟s all about shifts in of Instagram after the Facebook
technology and acquisition and that the mobile
opportunities that get App will remain an independent
created.” company and to exist outside of
Facebook for long time to come.
7. Regional Analysis
Majority of #Leweb posts (60.3 %) came from
Paris, Region Ile-de-france, France. The most popular
language was English with 34,387 posts.
8. Media Type Analysis
Mainstream
Media Type Facebook
Images
1%
News
1%
Analysis 2%
Comments
0%
Twitter was without Blogs
question the preferred 2%
media choice during
Aggregator
LeWeb 2012, followed 2%
at a distance by Twitter
Facebook, blogs and 92%
aggregator media. Videos
0%
11. Klout Classification
Taste Maker Thought Leader
Klout 1% 2% Broadcaster
14%
Celebrity
Classification 1%
Specialist Conversationalist
31% 5%
LeWeb seems to be the
place and time where Dabbler
industry 3%
specialists, networkers and
broadcasters come to meet
and share their knowledge.
Explorer
„Specialist‟ definition: “As a 10%
Specialist you may not be a
celebrity, but within your area
Socializer
of expertise your opinion is
8%
second to none. Your content Networker
is likely focused around a Pundit 20%
specific topic or industry with 4% Observer
3%
a focused highly-engaged
audience.”