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SXSW 2013: A Look at Day Four Social
    Media Conversations
    The Social buzz from Austin for Monday, March 11

          Jason Boies
          Brand Journalist, Salesforce Marketing Cloud
          @jasonboies




Tuesday, March 12, 13
2013 SXSW Day 4: 280,198 Total Social Conversations
                                30000


                                22500                                                   23,991
                                  15000                                              Peak of social conversations
                                                                                     on Day 4. Conversation
                                   7500                                              around SXSW peaked a little
                                                                                     earlier on Day 4 than in past
                                                                                     days. The lunchtime crowd,
                                        0
                                                                                     combined with more sessions
                                     8am                                             and attendees leaving, drove
                                             12pm
                                                       1pm                           conversation.
                                                                  4pm
                                                                        8pm
                        Social Media Conversation from Day 4 at SXSW          12am


Tuesday, March 12, 13
Elon Musk Still Talked About on Day 4

                            Elon Musk
                                                                               1,380
                          Julie Uhrman                      Though Elon Musk amazingly still
                                                            drove the most conversation from
                        Joshua Topolsky                     his Day 2 keynote, Julie Uhrman
                                                            surged during her day 4 keynote,
                   Tina Roth Eisenberg                      as did her interviewer, The Verge’s
                                                            Joshua Topolsky
                          Matthew Inman
                                          0
                                              375
                                                    750
                                                          1125
                                                                      1500

Tuesday, March 12, 13
SXSW 2013 Conversation Drivers: The Onion Parodies SXSW
                        The parody news site sent a pair of Tweets mocking SXSW, and in return
                           received a ton of shares across social media. Jared Leto’s Artifact
                                                                                                             400
                        documentary film saw a fair amount of Retweets, as did Selena Gomez’s
                                   account. She’s in town to promote a new movie.

                                                                                                            300



                                                                                                            200


                                                                                                        100



                             @Mashable                                                                  0
                                             @SXSW        @TheOnion     @ArtifactTheFilm @SelenaGomez



Tuesday, March 12, 13
Most Mentioned Startups on SXSW Day 4: People Still
          Ironically Loving Hater
            Bloomfire


                        Hater


                        Glocal                            Hater, an app which allows you to
                                                          share all of the things you hate,
                    Eevzdrop                              still received a lot of love, with
                                                          Bloomfire and Eevzdrop also
                        Speeker                           seeing some buzz.
                                  0
                                      37.5
                                             75
                                                  112.5
      *Based on companies listed in the                      150
      SXSW Startup Village Spotlight List
Tuesday, March 12, 13
SXSW Day 4: Slam Dunk for Shaq
     Shaquille O’Neal
                                                                    It’s hard to compete
                                                                    with someone as big
                                                                    as Shaq, as all other
                Stephen Wolf
                                                                    Day 4 speakers
                                                                    found out. Shaq
                        Steve Case                                  drove more mentions
                                                                    than Foursquare’s
              Dennis Crowley                                        Dennis Crowley and
                                                                    AOL Co-Founder
                        Kim Dotcom                                  Steve Case, among
                                     0
                                         750                        others.
                                               1500
                                                      2250
                                                             3000



Tuesday, March 12, 13
Thank You

                        Click Here to Receive the
                        Final SXSW Data Report

Tuesday, March 12, 13

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SXSW Day 4 Social Media Conversations

  • 1. SXSW 2013: A Look at Day Four Social Media Conversations The Social buzz from Austin for Monday, March 11 Jason Boies Brand Journalist, Salesforce Marketing Cloud @jasonboies Tuesday, March 12, 13
  • 2. 2013 SXSW Day 4: 280,198 Total Social Conversations 30000 22500 23,991 15000 Peak of social conversations on Day 4. Conversation 7500 around SXSW peaked a little earlier on Day 4 than in past days. The lunchtime crowd, 0 combined with more sessions 8am and attendees leaving, drove 12pm 1pm conversation. 4pm 8pm Social Media Conversation from Day 4 at SXSW 12am Tuesday, March 12, 13
  • 3. Elon Musk Still Talked About on Day 4 Elon Musk 1,380 Julie Uhrman Though Elon Musk amazingly still drove the most conversation from Joshua Topolsky his Day 2 keynote, Julie Uhrman surged during her day 4 keynote, Tina Roth Eisenberg as did her interviewer, The Verge’s Joshua Topolsky Matthew Inman 0 375 750 1125 1500 Tuesday, March 12, 13
  • 4. SXSW 2013 Conversation Drivers: The Onion Parodies SXSW The parody news site sent a pair of Tweets mocking SXSW, and in return received a ton of shares across social media. Jared Leto’s Artifact 400 documentary film saw a fair amount of Retweets, as did Selena Gomez’s account. She’s in town to promote a new movie. 300 200 100 @Mashable 0 @SXSW @TheOnion @ArtifactTheFilm @SelenaGomez Tuesday, March 12, 13
  • 5. Most Mentioned Startups on SXSW Day 4: People Still Ironically Loving Hater Bloomfire Hater Glocal Hater, an app which allows you to share all of the things you hate, Eevzdrop still received a lot of love, with Bloomfire and Eevzdrop also Speeker seeing some buzz. 0 37.5 75 112.5 *Based on companies listed in the 150 SXSW Startup Village Spotlight List Tuesday, March 12, 13
  • 6. SXSW Day 4: Slam Dunk for Shaq Shaquille O’Neal It’s hard to compete with someone as big as Shaq, as all other Stephen Wolf Day 4 speakers found out. Shaq Steve Case drove more mentions than Foursquare’s Dennis Crowley Dennis Crowley and AOL Co-Founder Kim Dotcom Steve Case, among 0 750 others. 1500 2250 3000 Tuesday, March 12, 13
  • 7. Thank You Click Here to Receive the Final SXSW Data Report Tuesday, March 12, 13