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You have less than 8 seconds to persuade
somebody online. In 2000, you had 13’’
https://www.youtube.com/watch?v=KHm5-TGohOY
We don’t read. We scan.
The human eye can sharply see only an area of 1-2 degrees,
corresponding to foveal zone from the retina.
On a laptop, this is around 200 x 150 pixels.
You can’t see 2 things at the same time!
Use attention grabbing techniques and be
sure to put the most important thing first.
The goldfish: 9 seconds
Humans, in 2000: 13 seconds
Humans, in 2013: 8 seconds
Human attention span
Source: National Center for Biotechnology Information, 2013
We are able to see only a zone of ~200px at a time
+
we stay focused for only 8 seconds.
| | |
Nowadays, more than 95% of the
visits are not converted
Only about 22% of businesses are
satisfied with their conversion rates
Source: eConsultancy
e-commerce website:
31,93% of the visits ,10 seconds
Come try our Wilkin and Sons jams!
VS
30% of the respondents bought
Consumers initially exposed to limited choices proved
considerably more likely to purchase the product than
consumers who had initially encountered a much larger
set of options.
Result:
Consumers initially exposed to limited choices proved considerably more likely to
purchase the product than consumers who had initially encountered a much
larger set of options.
30%
of the respondents bought
3%
of the respondents bought
Source: Barry Schwartz
Details: http://www.ted.com/talks/barry_schwartz_on_the_paradox_of_choice
18 links
18 links
46 links
6 links
From the homepage...
~1-2% clicks are on the main slider/banner
~15% are performing a search
~84% clicks are on the main menu
Section Space Clicks Conversions
Menu 10% 70% 50-60%
Slider 80% 1-2% 0-1%
Search bar 3% 10-15% 25-35%
Space vs clicks distribution on homepage
What’s the solution?
CROConversion rate optimization
On-exit intent web personalization
+42.68% more revenue from the
segment of abandoning visitors
+27,14% conversion rate
> 2500 websites > 200M visits / month > 8 countries
| | |
Because you’ve
been awesome,
I have a gift
for you!
3 months FREE subscription
For the $105/month account (30k visits to test)
Use code: ICEEFEST
LIMITED TIME OFFER - AVAILABLE ONLY TODAY - APRIL 12 JUNE
?
Valentin Radu
@valentinradu
valentin@marketizator.com
Thank you!

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Persuade in 8 Seconds or Less with Attention Grabbing Techniques