Q&A Session with Cheryl Chavez for Marketo Customers

1. Product Strategy & Roadmap 2016/2017

2. SAFE HARBOR STATEMENT
Any discussions or statements regarding Marketo’s product roadmap and product features
and functionality are for informational purposes only. Such information may not be current;
product plans are constantly evolving and thus subject to change. The actual product
release content and schedule may differ materially from what is in this presentation. Any
purchasing or other business decisions should not be based on the delivery of any future
functionality or features discussed or otherwise presented.

3. 2016/2017 Roadmap Themes
Analytics &
Insights
Next Gen
Account Based
Marketing
Enhanced
Enterprise
Experience
Mobile
Engagement
Marketer Experience
Predictive
Content

4. Audit Trail
SUMMER 2016

7. Orion Next
Generation
Architecture
IoT ready
NOW - 2016

8. Account-Based
Marketing
• Manage
• Account-centric data model
• Engage
• Target and nurture accounts
• Monitor
• Roll-up activities
• Account based scoring
• Analytics

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13. Account-Based
Marketing
ONGOING 2016-2017
• Multi-Dimensional Account Score
• Additional ABM analytics
• Sales Enablement plug-in

14. Predictive
Content:
Email
• Machine learning
• Leverage marketing assets and
audience data
• Recommend “next-best-content”
across inbound and outbound
channels

17. Thank you!