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Similaire à Coffee with Marketo: You Have Questions, We Have Answers (20)
Coffee with Marketo: You Have Questions, We Have Answers
- 1. © 2014 Marketo, Inc. Proprietary and Confidential
Coffee with Marketo
Michael Berger
Director, Product Marketing
- 3. © 2014 Marketo, Inc. Proprietary and Confidential
BALANCE EASE VS. IMPACT
EASY HARD
HIGH IMPACT
LOW IMPACT
A
C
B
- 4. © 2014 Marketo, Inc. Proprietary and Confidential
BEWARE THE POWER
OF THE CHECKBOX
Automation
Workflows
Automation
Workflows
Vendor A Vendor B
- 5. © 2014 Marketo, Inc. Proprietary and Confidential
MULTI-CHANNEL
Online Events
Email
Offline Events
Mobile/SMS
Social
Direct Mail
Web
- 6. © 2014 Marketo, Inc. Proprietary and Confidential
SALES INTELLIGENCE or
SALES DISTRACTION
VS
.
- 7. © 2014 Marketo, Inc. Proprietary and Confidential
MEANINGFUL MEASURES of SUCCESS
Multi-
touch ROI
Multi-touch
Revenue
Single-touch
Revenue
Opportunities Won
Conversion Based (Form Fill)
- 8. © 2014 Marketo, Inc. Proprietary and Confidential
THINK 3 YEARS OUT
Landing Pages Emails Reports and Data
Workflows
- 9. © 2014 Marketo, Inc. Proprietary and Confidential
HOLISTIC VIEW
Community
Ecosystem
Product
Services
- 10. © 2014 Marketo, Inc. Proprietary and Confidential
Dangers of a “Good Enough” Marketing
Automation Solution