SlideShare une entreprise Scribd logo
1  sur  10
© 2014 Marketo, Inc. Proprietary and Confidential
Coffee with Marketo
Michael Berger
Director, Product Marketing
© 2014 Marketo, Inc. Proprietary and Confidential
SPEED
© 2014 Marketo, Inc. Proprietary and Confidential
BALANCE EASE VS. IMPACT
EASY HARD
HIGH IMPACT
LOW IMPACT
A
C
B
© 2014 Marketo, Inc. Proprietary and Confidential
BEWARE THE POWER
OF THE CHECKBOX
Automation
Workflows
Automation
Workflows
Vendor A Vendor B
© 2014 Marketo, Inc. Proprietary and Confidential
MULTI-CHANNEL
Online Events
Email
Offline Events
Mobile/SMS
Social
Direct Mail
Web
© 2014 Marketo, Inc. Proprietary and Confidential
SALES INTELLIGENCE or
SALES DISTRACTION
VS
.
© 2014 Marketo, Inc. Proprietary and Confidential
MEANINGFUL MEASURES of SUCCESS
Multi-
touch ROI
Multi-touch
Revenue
Single-touch
Revenue
Opportunities Won
Conversion Based (Form Fill)
© 2014 Marketo, Inc. Proprietary and Confidential
THINK 3 YEARS OUT
Landing Pages Emails Reports and Data
Workflows
© 2014 Marketo, Inc. Proprietary and Confidential
HOLISTIC VIEW
Community
Ecosystem
Product
Services
© 2014 Marketo, Inc. Proprietary and Confidential
Dangers of a “Good Enough” Marketing
Automation Solution

Contenu connexe

Tendances

1:1 Individual-Based Marketing: Create Relevant Interactions with Every Buyer
1:1 Individual-Based Marketing: Create Relevant Interactions with Every Buyer1:1 Individual-Based Marketing: Create Relevant Interactions with Every Buyer
1:1 Individual-Based Marketing: Create Relevant Interactions with Every Buyer
Marketo
 
The Customer Journey: From Acquisition to Renewals
The Customer Journey: From Acquisition to RenewalsThe Customer Journey: From Acquisition to Renewals
The Customer Journey: From Acquisition to Renewals
Marketo
 

Tendances (20)

Back to Basics: Generating More and Better Leads
Back to Basics: Generating More and Better LeadsBack to Basics: Generating More and Better Leads
Back to Basics: Generating More and Better Leads
 
Avoiding Lumps of Coal: Effective Email Marketing for the Holidays
Avoiding Lumps of Coal: Effective Email Marketing for the HolidaysAvoiding Lumps of Coal: Effective Email Marketing for the Holidays
Avoiding Lumps of Coal: Effective Email Marketing for the Holidays
 
Full Funnel Account-Based Marketing: Engaging Key Targeted Accounts Everywhere
Full Funnel Account-Based Marketing: Engaging Key Targeted Accounts EverywhereFull Funnel Account-Based Marketing: Engaging Key Targeted Accounts Everywhere
Full Funnel Account-Based Marketing: Engaging Key Targeted Accounts Everywhere
 
Attract and Convert More Top-of-Funnel Buyers
Attract and Convert More Top-of-Funnel BuyersAttract and Convert More Top-of-Funnel Buyers
Attract and Convert More Top-of-Funnel Buyers
 
Selecting a Marketing Automation Solution that Scales
Selecting a Marketing Automation Solution that ScalesSelecting a Marketing Automation Solution that Scales
Selecting a Marketing Automation Solution that Scales
 
Summer Camp(aigns) Part 3: Marketing and Sales Alignment
Summer Camp(aigns) Part 3: Marketing and Sales AlignmentSummer Camp(aigns) Part 3: Marketing and Sales Alignment
Summer Camp(aigns) Part 3: Marketing and Sales Alignment
 
Real-Time Personalization - Turn Your Anonymous Prospects into Qualified Leads
Real-Time Personalization - Turn Your Anonymous Prospects into Qualified LeadsReal-Time Personalization - Turn Your Anonymous Prospects into Qualified Leads
Real-Time Personalization - Turn Your Anonymous Prospects into Qualified Leads
 
Marketers that Matter: Creating Extraordinary Results & Leading Differently i...
Marketers that Matter: Creating Extraordinary Results & Leading Differently i...Marketers that Matter: Creating Extraordinary Results & Leading Differently i...
Marketers that Matter: Creating Extraordinary Results & Leading Differently i...
 
Infuse Marketing Automation with Dynamic Purchase Intent Data from Bombora
Infuse Marketing Automation with Dynamic Purchase Intent Data from BomboraInfuse Marketing Automation with Dynamic Purchase Intent Data from Bombora
Infuse Marketing Automation with Dynamic Purchase Intent Data from Bombora
 
Optimize Your Funnel with Account-Based Marketing
Optimize Your Funnel with Account-Based MarketingOptimize Your Funnel with Account-Based Marketing
Optimize Your Funnel with Account-Based Marketing
 
The 5 Secrets of Mobilizing an Advocate Army
The 5 Secrets of Mobilizing an Advocate ArmyThe 5 Secrets of Mobilizing an Advocate Army
The 5 Secrets of Mobilizing an Advocate Army
 
Change the Face of B2C Marketing with Personalization
Change the Face of B2C Marketing with PersonalizationChange the Face of B2C Marketing with Personalization
Change the Face of B2C Marketing with Personalization
 
1:1 Individual-Based Marketing: Create Relevant Interactions with Every Buyer
1:1 Individual-Based Marketing: Create Relevant Interactions with Every Buyer1:1 Individual-Based Marketing: Create Relevant Interactions with Every Buyer
1:1 Individual-Based Marketing: Create Relevant Interactions with Every Buyer
 
Lead Nurturing on the Web
Lead Nurturing on the WebLead Nurturing on the Web
Lead Nurturing on the Web
 
From Meh to Yah: 10 Success Secrets for More Effective Events
From Meh to Yah: 10 Success Secrets for More Effective EventsFrom Meh to Yah: 10 Success Secrets for More Effective Events
From Meh to Yah: 10 Success Secrets for More Effective Events
 
ePrivacy Law Marketers Need to Know
ePrivacy Law Marketers Need to KnowePrivacy Law Marketers Need to Know
ePrivacy Law Marketers Need to Know
 
The Who, What, Why, How of Lead Scoring
The Who, What, Why, How of Lead ScoringThe Who, What, Why, How of Lead Scoring
The Who, What, Why, How of Lead Scoring
 
Happily Ever After: Choosing the Right Marketing Automation Solution
Happily Ever After: Choosing the Right Marketing Automation SolutionHappily Ever After: Choosing the Right Marketing Automation Solution
Happily Ever After: Choosing the Right Marketing Automation Solution
 
The Customer Journey: From Acquisition to Renewals
The Customer Journey: From Acquisition to RenewalsThe Customer Journey: From Acquisition to Renewals
The Customer Journey: From Acquisition to Renewals
 
A Fitter Funnel in 2014: Streamline and Accelerate Your Lead-to-Revenue Model
A Fitter Funnel in 2014: Streamline and Accelerate Your Lead-to-Revenue ModelA Fitter Funnel in 2014: Streamline and Accelerate Your Lead-to-Revenue Model
A Fitter Funnel in 2014: Streamline and Accelerate Your Lead-to-Revenue Model
 

En vedette

Marketo's Dialog Edition Product Demo (12/9/13)
Marketo's Dialog Edition Product Demo (12/9/13)Marketo's Dialog Edition Product Demo (12/9/13)
Marketo's Dialog Edition Product Demo (12/9/13)
Marketo
 
Definitive Guide to Engaging Email Marketing (Part 2)
Definitive Guide to Engaging Email Marketing (Part 2)Definitive Guide to Engaging Email Marketing (Part 2)
Definitive Guide to Engaging Email Marketing (Part 2)
Marketo
 
Top 10 Findings from the Sales and Marketing Alignment Study
Top 10 Findings from the Sales and Marketing Alignment StudyTop 10 Findings from the Sales and Marketing Alignment Study
Top 10 Findings from the Sales and Marketing Alignment Study
Marketo
 
Using Metrics to Build Marketing's Credibility
Using Metrics to Build Marketing's CredibilityUsing Metrics to Build Marketing's Credibility
Using Metrics to Build Marketing's Credibility
Marketo
 

En vedette (20)

Graduate from Email Marketing to Marketing Automation
Graduate from Email Marketing to Marketing AutomationGraduate from Email Marketing to Marketing Automation
Graduate from Email Marketing to Marketing Automation
 
Feeding Hungry Reps: Scaling Inbound Lead Flow to Satisfy Sales
Feeding Hungry Reps: Scaling Inbound Lead Flow to Satisfy SalesFeeding Hungry Reps: Scaling Inbound Lead Flow to Satisfy Sales
Feeding Hungry Reps: Scaling Inbound Lead Flow to Satisfy Sales
 
Talk to me, Not at me: Testing for a Better Customer Experience
Talk to me, Not at me: Testing for a Better Customer ExperienceTalk to me, Not at me: Testing for a Better Customer Experience
Talk to me, Not at me: Testing for a Better Customer Experience
 
IT Best Practices: Finding the Right Marketing Technology
IT Best Practices: Finding the Right Marketing TechnologyIT Best Practices: Finding the Right Marketing Technology
IT Best Practices: Finding the Right Marketing Technology
 
4 Reasons to Automate Your Email Marketing Campaigns
4 Reasons to Automate Your Email Marketing Campaigns4 Reasons to Automate Your Email Marketing Campaigns
4 Reasons to Automate Your Email Marketing Campaigns
 
Marketo@Marketo: How We Do What We Do (Part II)
Marketo@Marketo: How We Do What We Do (Part II)Marketo@Marketo: How We Do What We Do (Part II)
Marketo@Marketo: How We Do What We Do (Part II)
 
Great Customer Engagement Requires Great Data
Great Customer Engagement Requires Great DataGreat Customer Engagement Requires Great Data
Great Customer Engagement Requires Great Data
 
The 4 Things You Must Know Before You Call Another Prospect
The 4 Things You Must Know Before You Call Another ProspectThe 4 Things You Must Know Before You Call Another Prospect
The 4 Things You Must Know Before You Call Another Prospect
 
Rev Up Your Lead Engine With Predictive Scoring
Rev Up Your Lead Engine With Predictive ScoringRev Up Your Lead Engine With Predictive Scoring
Rev Up Your Lead Engine With Predictive Scoring
 
Revving the Revenue Engine: PR Newswire’s Secret to Demand Generation Success
Revving the Revenue Engine: PR Newswire’s Secret to Demand Generation SuccessRevving the Revenue Engine: PR Newswire’s Secret to Demand Generation Success
Revving the Revenue Engine: PR Newswire’s Secret to Demand Generation Success
 
Using Mobile Ads and Referrals to Drive Sales Leads
Using Mobile Ads and Referrals to Drive Sales LeadsUsing Mobile Ads and Referrals to Drive Sales Leads
Using Mobile Ads and Referrals to Drive Sales Leads
 
Marketo's Dialog Edition Product Demo (12/9/13)
Marketo's Dialog Edition Product Demo (12/9/13)Marketo's Dialog Edition Product Demo (12/9/13)
Marketo's Dialog Edition Product Demo (12/9/13)
 
[Digital Marketing Bootcamp] Top 10 Reasons to Consider Marketing Automation
[Digital Marketing Bootcamp] Top 10 Reasons to Consider Marketing Automation[Digital Marketing Bootcamp] Top 10 Reasons to Consider Marketing Automation
[Digital Marketing Bootcamp] Top 10 Reasons to Consider Marketing Automation
 
Definitive Guide to Engaging Email Marketing (Part 2)
Definitive Guide to Engaging Email Marketing (Part 2)Definitive Guide to Engaging Email Marketing (Part 2)
Definitive Guide to Engaging Email Marketing (Part 2)
 
Driving Marketing Automation Success Across the Enterprise: Marketing Strategy
Driving Marketing Automation Success Across the Enterprise: Marketing StrategyDriving Marketing Automation Success Across the Enterprise: Marketing Strategy
Driving Marketing Automation Success Across the Enterprise: Marketing Strategy
 
How to Make Your Holiday Marketing Sparkle - Your Last Minute Checklist
How to Make Your Holiday Marketing Sparkle - Your Last Minute ChecklistHow to Make Your Holiday Marketing Sparkle - Your Last Minute Checklist
How to Make Your Holiday Marketing Sparkle - Your Last Minute Checklist
 
5 Critical Steps to Account-Based Marketing
5 Critical Steps to Account-Based Marketing5 Critical Steps to Account-Based Marketing
5 Critical Steps to Account-Based Marketing
 
Top 10 Findings from the Sales and Marketing Alignment Study
Top 10 Findings from the Sales and Marketing Alignment StudyTop 10 Findings from the Sales and Marketing Alignment Study
Top 10 Findings from the Sales and Marketing Alignment Study
 
Earn Your Seat at the Revenue Table
Earn Your Seat at the Revenue Table Earn Your Seat at the Revenue Table
Earn Your Seat at the Revenue Table
 
Using Metrics to Build Marketing's Credibility
Using Metrics to Build Marketing's CredibilityUsing Metrics to Build Marketing's Credibility
Using Metrics to Build Marketing's Credibility
 

Similaire à Coffee with Marketo: You Have Questions, We Have Answers

Choose the Right Product & Partner: Tips for Evaluating Marketing Automation
Choose the Right Product & Partner: Tips for Evaluating Marketing AutomationChoose the Right Product & Partner: Tips for Evaluating Marketing Automation
Choose the Right Product & Partner: Tips for Evaluating Marketing Automation
Marketo
 
Real-Time Personalization: Top 5 Use Cases to Boost Conversions
Real-Time Personalization: Top 5 Use Cases to Boost ConversionsReal-Time Personalization: Top 5 Use Cases to Boost Conversions
Real-Time Personalization: Top 5 Use Cases to Boost Conversions
Marketo
 
Visual IQ Sponsor Breakfast Presentation - OMMA Programmatic NY
Visual IQ Sponsor Breakfast Presentation - OMMA Programmatic NYVisual IQ Sponsor Breakfast Presentation - OMMA Programmatic NY
Visual IQ Sponsor Breakfast Presentation - OMMA Programmatic NY
MediaPost
 
How to Market and Measure Like Marketo
How to Market and Measure Like MarketoHow to Market and Measure Like Marketo
How to Market and Measure Like Marketo
Marketo
 

Similaire à Coffee with Marketo: You Have Questions, We Have Answers (20)

Choose the Right Product & Partner: Tips for Evaluating Marketing Automation
Choose the Right Product & Partner: Tips for Evaluating Marketing AutomationChoose the Right Product & Partner: Tips for Evaluating Marketing Automation
Choose the Right Product & Partner: Tips for Evaluating Marketing Automation
 
Performance Marketing Moscow 2014. David Ogidi, RichRelevance
Performance Marketing Moscow 2014. David Ogidi, RichRelevancePerformance Marketing Moscow 2014. David Ogidi, RichRelevance
Performance Marketing Moscow 2014. David Ogidi, RichRelevance
 
The Survivalist's Guide to Data-Driven Marketing
The Survivalist's Guide to Data-Driven MarketingThe Survivalist's Guide to Data-Driven Marketing
The Survivalist's Guide to Data-Driven Marketing
 
Real-Time Personalization: Top 5 Use Cases to Boost Conversions
Real-Time Personalization: Top 5 Use Cases to Boost ConversionsReal-Time Personalization: Top 5 Use Cases to Boost Conversions
Real-Time Personalization: Top 5 Use Cases to Boost Conversions
 
Marketo Secret Sauce - Shyna Zhang
Marketo Secret Sauce - Shyna ZhangMarketo Secret Sauce - Shyna Zhang
Marketo Secret Sauce - Shyna Zhang
 
MTech14: Marketing Automation in Action: 5 Use Cases that Drive Real Results ...
MTech14: Marketing Automation in Action: 5 Use Cases that Drive Real Results ...MTech14: Marketing Automation in Action: 5 Use Cases that Drive Real Results ...
MTech14: Marketing Automation in Action: 5 Use Cases that Drive Real Results ...
 
2014: When Digital Marketing moves from Hype to Reality
2014: When Digital Marketing moves from Hype to Reality2014: When Digital Marketing moves from Hype to Reality
2014: When Digital Marketing moves from Hype to Reality
 
2014 : When Digital Marketing moves from Hype to Reality
2014 : When Digital Marketing moves from Hype to Reality2014 : When Digital Marketing moves from Hype to Reality
2014 : When Digital Marketing moves from Hype to Reality
 
Subscription Center
Subscription CenterSubscription Center
Subscription Center
 
Smarter Marketing for Better Results: Marketo's "Secret Sauce" Case Study - M...
Smarter Marketing for Better Results: Marketo's "Secret Sauce" Case Study - M...Smarter Marketing for Better Results: Marketo's "Secret Sauce" Case Study - M...
Smarter Marketing for Better Results: Marketo's "Secret Sauce" Case Study - M...
 
Growing Practice with Marketo
Growing Practice with MarketoGrowing Practice with Marketo
Growing Practice with Marketo
 
Workshop mma nissan kadu zagatti adobe
Workshop mma nissan kadu zagatti adobeWorkshop mma nissan kadu zagatti adobe
Workshop mma nissan kadu zagatti adobe
 
Closed Loop Mobile Marketing - The Holy Grail is here.
Closed Loop Mobile Marketing - The Holy Grail is here.Closed Loop Mobile Marketing - The Holy Grail is here.
Closed Loop Mobile Marketing - The Holy Grail is here.
 
Loyalcation, Utility & Conversion
Loyalcation, Utility & Conversion Loyalcation, Utility & Conversion
Loyalcation, Utility & Conversion
 
How to Have Contextual Customer Conversations and Omnichannel Brand Leaders t...
How to Have Contextual Customer Conversations and Omnichannel Brand Leaders t...How to Have Contextual Customer Conversations and Omnichannel Brand Leaders t...
How to Have Contextual Customer Conversations and Omnichannel Brand Leaders t...
 
Visual IQ Sponsor Breakfast Presentation - OMMA Programmatic NY
Visual IQ Sponsor Breakfast Presentation - OMMA Programmatic NYVisual IQ Sponsor Breakfast Presentation - OMMA Programmatic NY
Visual IQ Sponsor Breakfast Presentation - OMMA Programmatic NY
 
K8 2015: Kenshoo Product Update
K8 2015: Kenshoo Product UpdateK8 2015: Kenshoo Product Update
K8 2015: Kenshoo Product Update
 
Maximizing the ROI of Every Lead: Advanced Lead Nurturing, Segmentation, and ...
Maximizing the ROI of Every Lead: Advanced Lead Nurturing, Segmentation, and ...Maximizing the ROI of Every Lead: Advanced Lead Nurturing, Segmentation, and ...
Maximizing the ROI of Every Lead: Advanced Lead Nurturing, Segmentation, and ...
 
How to Market and Measure Like Marketo
How to Market and Measure Like MarketoHow to Market and Measure Like Marketo
How to Market and Measure Like Marketo
 
What B2B marketers know and B2C marketers need to learn…
What B2B marketers know and B2C marketers need to learn…What B2B marketers know and B2C marketers need to learn…
What B2B marketers know and B2C marketers need to learn…
 

Plus de Marketo

Plus de Marketo (20)

Adobe marketo engage august 2021 release presentation slides
Adobe marketo engage august 2021 release presentation slidesAdobe marketo engage august 2021 release presentation slides
Adobe marketo engage august 2021 release presentation slides
 
7 Marketing Strategies for Business Growth
7 Marketing Strategies for Business Growth7 Marketing Strategies for Business Growth
7 Marketing Strategies for Business Growth
 
Adobe Marketo Engage Q2 2021 Release Presentation
Adobe Marketo Engage Q2 2021 Release PresentationAdobe Marketo Engage Q2 2021 Release Presentation
Adobe Marketo Engage Q2 2021 Release Presentation
 
Industry Success: Bring Your Content and Demand Generation Teams Together
Industry Success: Bring Your Content and Demand Generation Teams TogetherIndustry Success: Bring Your Content and Demand Generation Teams Together
Industry Success: Bring Your Content and Demand Generation Teams Together
 
Customer-First: Embedding Experience Design in Your GTM Strategy
Customer-First: Embedding Experience Design in Your GTM StrategyCustomer-First: Embedding Experience Design in Your GTM Strategy
Customer-First: Embedding Experience Design in Your GTM Strategy
 
Prove Your Marketing Impact: The Fundamentals of Marketing Attribution
Prove Your Marketing Impact: The Fundamentals of Marketing AttributionProve Your Marketing Impact: The Fundamentals of Marketing Attribution
Prove Your Marketing Impact: The Fundamentals of Marketing Attribution
 
Prove and Improve Your Marketing Impact in 2021
Prove and Improve Your Marketing Impact in 2021Prove and Improve Your Marketing Impact in 2021
Prove and Improve Your Marketing Impact in 2021
 
What's in Store for Marketing Operations in 2021
What's in Store for Marketing Operations in 2021What's in Store for Marketing Operations in 2021
What's in Store for Marketing Operations in 2021
 
How to Bring Sales and Marketing Together in 2021
How to Bring Sales and Marketing Together in 2021How to Bring Sales and Marketing Together in 2021
How to Bring Sales and Marketing Together in 2021
 
Marketo Engage January 2021 Product Release Presentation
Marketo Engage January 2021 Product Release PresentationMarketo Engage January 2021 Product Release Presentation
Marketo Engage January 2021 Product Release Presentation
 
Demand Generation New Year Planning Session: How to Stand Out in 2021
Demand Generation New Year Planning Session: How to Stand Out in 2021Demand Generation New Year Planning Session: How to Stand Out in 2021
Demand Generation New Year Planning Session: How to Stand Out in 2021
 
Field Marketing in the New Year: Preparing and Planning Events in 2021
Field Marketing in the New Year: Preparing and Planning Events in 2021Field Marketing in the New Year: Preparing and Planning Events in 2021
Field Marketing in the New Year: Preparing and Planning Events in 2021
 
Scroll-Stopping Digital Ads: Planning for Success in 2021
Scroll-Stopping Digital Ads: Planning for Success in 2021Scroll-Stopping Digital Ads: Planning for Success in 2021
Scroll-Stopping Digital Ads: Planning for Success in 2021
 
The New Age of Marketing: Predicting, Planning and Prepping for 2021
The New Age of Marketing: Predicting, Planning and Prepping for 2021The New Age of Marketing: Predicting, Planning and Prepping for 2021
The New Age of Marketing: Predicting, Planning and Prepping for 2021
 
Future Proof: How to Create a Lead Scoring Model That Scales
Future Proof: How to Create a Lead Scoring Model That ScalesFuture Proof: How to Create a Lead Scoring Model That Scales
Future Proof: How to Create a Lead Scoring Model That Scales
 
Marketo Engage Innovationen in 2020
Marketo Engage Innovationen in 2020Marketo Engage Innovationen in 2020
Marketo Engage Innovationen in 2020
 
Marketing Through the Funnel: Tips for Small Yet Powerful Teams
Marketing Through the Funnel: Tips for Small Yet Powerful TeamsMarketing Through the Funnel: Tips for Small Yet Powerful Teams
Marketing Through the Funnel: Tips for Small Yet Powerful Teams
 
Marketing Attribution: The Journey from Cost Center to Cash Cow
Marketing Attribution: The Journey from Cost Center to Cash CowMarketing Attribution: The Journey from Cost Center to Cash Cow
Marketing Attribution: The Journey from Cost Center to Cash Cow
 
The Total Economic Impact of Marketo Engage
The Total Economic Impact of Marketo EngageThe Total Economic Impact of Marketo Engage
The Total Economic Impact of Marketo Engage
 
Art Meets Science: How Marketers Can Transform Their Results With Predictive ...
Art Meets Science: How Marketers Can Transform Their Results With Predictive ...Art Meets Science: How Marketers Can Transform Their Results With Predictive ...
Art Meets Science: How Marketers Can Transform Their Results With Predictive ...
 

Dernier

Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businessWhy Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire business
panagenda
 

Dernier (20)

Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...
 
A Beginners Guide to Building a RAG App Using Open Source Milvus
A Beginners Guide to Building a RAG App Using Open Source MilvusA Beginners Guide to Building a RAG App Using Open Source Milvus
A Beginners Guide to Building a RAG App Using Open Source Milvus
 
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
 
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024
 
DBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor PresentationDBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor Presentation
 
Data Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonData Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt Robison
 
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin WoodPolkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
 
Manulife - Insurer Transformation Award 2024
Manulife - Insurer Transformation Award 2024Manulife - Insurer Transformation Award 2024
Manulife - Insurer Transformation Award 2024
 
Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)
 
Real Time Object Detection Using Open CV
Real Time Object Detection Using Open CVReal Time Object Detection Using Open CV
Real Time Object Detection Using Open CV
 
FWD Group - Insurer Innovation Award 2024
FWD Group - Insurer Innovation Award 2024FWD Group - Insurer Innovation Award 2024
FWD Group - Insurer Innovation Award 2024
 
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data DiscoveryTrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
 
Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...
Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...
Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...
 
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ..."I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
 
A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?
 
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWEREMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
 
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
 
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law DevelopmentsTrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
 
Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businessWhy Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire business
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
 

Coffee with Marketo: You Have Questions, We Have Answers

  • 1. © 2014 Marketo, Inc. Proprietary and Confidential Coffee with Marketo Michael Berger Director, Product Marketing
  • 2. © 2014 Marketo, Inc. Proprietary and Confidential SPEED
  • 3. © 2014 Marketo, Inc. Proprietary and Confidential BALANCE EASE VS. IMPACT EASY HARD HIGH IMPACT LOW IMPACT A C B
  • 4. © 2014 Marketo, Inc. Proprietary and Confidential BEWARE THE POWER OF THE CHECKBOX Automation Workflows Automation Workflows Vendor A Vendor B
  • 5. © 2014 Marketo, Inc. Proprietary and Confidential MULTI-CHANNEL Online Events Email Offline Events Mobile/SMS Social Direct Mail Web
  • 6. © 2014 Marketo, Inc. Proprietary and Confidential SALES INTELLIGENCE or SALES DISTRACTION VS .
  • 7. © 2014 Marketo, Inc. Proprietary and Confidential MEANINGFUL MEASURES of SUCCESS Multi- touch ROI Multi-touch Revenue Single-touch Revenue Opportunities Won Conversion Based (Form Fill)
  • 8. © 2014 Marketo, Inc. Proprietary and Confidential THINK 3 YEARS OUT Landing Pages Emails Reports and Data Workflows
  • 9. © 2014 Marketo, Inc. Proprietary and Confidential HOLISTIC VIEW Community Ecosystem Product Services
  • 10. © 2014 Marketo, Inc. Proprietary and Confidential Dangers of a “Good Enough” Marketing Automation Solution