Join special guest Tia Newcomer, VP of Marketing at Cord Blood Registry, along with Marketo's Director of Product Marketing, Mike Berger, as they discuss the key principles of engagement marketing, and how to put them into action.

1. Content Is Personal: Win Over Your Audience with Engagement
Michael Berger
Director, Product Marketing Marketo

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Marketo Proprietary and Confidential | © Marketo, Inc. 11/18/2014
The Quest of Every Organization
YOUR
CUSTOMERS

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Marketo Proprietary and Confidential | © Marketo, Inc. 11/18/2014
But Today’s Digital World has Made it Hard
80%
Of a customer’s journey today is self directed2
2900
Marketing messages per day vying for your customer’s attention1
87%
Of people demand a meaningful experience with a brand3
1. SuperProfile 2. Forrester 3. Edelman Research

4. Build durable relationships that drive long-term retention, loyalty, and advocacy
Lifelong relationships
Strategic Value
Engagement Marketing Maturity
Destination Engagement Marketing
Point in time single channel campaigns
Continuous campaigns
Scale marketing efforts through automation
Quickly execute targeted campaigns
Personalized conversations across channels
Communicate with people as individuals wherever they are

5. Engagement Marketing Fireside Chat
Tia Newcomer
VP of Marketing
Cord Blood Registry

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Marketo Proprietary and Confidential | © Marketo, Inc. 11/18/2014
Engagement Marketing
Build personalized, meaningful & lifelong relationships
Engage People:
•As individuals

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Marketo Proprietary and Confidential | © Marketo, Inc. 11/18/2014
Engagement Marketing
Build personalized, meaningful & lifelong relationships
Engage People:
•As individuals

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Marketo Proprietary and Confidential | © Marketo, Inc. 11/18/2014
Engagement Marketing
Build personalized, meaningful & lifelong relationships
Engage People:
•As individuals
•Based on what they do

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Marketo Proprietary and Confidential | © Marketo, Inc. 11/18/2014
Engagement Marketing
Build personalized, meaningful & lifelong relationships
Engage People:
•As individuals
•Based on what they do

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Marketo Proprietary and Confidential | © Marketo, Inc. 11/18/2014
Engagement Marketing
Build personalized, meaningful & lifelong relationships
Engage People:
•As individuals
•Based on what they do
•Continuously over time

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Marketo Proprietary and Confidential | © Marketo, Inc. 11/18/2014
Engagement Marketing Build personalized, meaningful & lifelong relationships
Engage People:
•As individuals
•Based on what they do
•Continuously over time

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Marketo Proprietary and Confidential | © Marketo, Inc. 11/18/2014
Engagement Marketing
Build personalized, meaningful & lifelong relationships
Engage People:
•As individuals
•Based on what they do
•Continuously over time
•Directed towards an outcome

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Marketo Proprietary and Confidential | © Marketo, Inc. 11/18/2014
Engagement Marketing
Build personalized, meaningful & lifelong relationships
Engage People:
•As individuals
•Based on what they do
•Continuously over time
•Directed towards an outcome

14. Page 14
Marketo Proprietary and Confidential | © Marketo, Inc. 11/18/2014
Engagement Marketing
Build personalized, meaningful & lifelong relationships
Engage People:
•As individuals
•Based on what they do
•Continuously over time
•Directed towards an outcome
•Everywhere they are

15. Page 15
Marketo Proprietary and Confidential | © Marketo, Inc. 11/18/2014
Engagement Marketing
Build personalized, meaningful & lifelong relationships
Engage People:
•As individuals
•Based on what they do
•Continuously over time
•Directed towards an outcome
•Everywhere they are

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Marketo Proprietary and Confidential | © Marketo, Inc. 11/18/2014
Engagement Marketing
Build personalized, meaningful & lifelong relationships

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Marketo Proprietary and Confidential | © Marketo, Inc. 11/18/2014
Engagement Marketing
Build personalized, meaningful & lifelong relationships