SlideShare une entreprise Scribd logo

Customer Success Story: Curves - Jacob Stark

•Télécharger en tant que PPTX, PDF•
•
Marketo
Marketo

Jacob Stark, Director of Digital Strategy at Curves, shares how Marketo's marketing software has benefited him and his company.

MarketingBusinessTechnologie
1  sur  13
Page 1 © 2014 Marketo, Inc.#MKTGNATION14 Jacob Stark Director of Digital Strategy Curves | Jenny Craig
Page 2 © 2014 Marketo, Inc.#MKTGNATION14 • Communication beyond 9-5 • Right message, right person, right time • Profit-driven marketing Why Marketing Automation
Page 3 © 2014 Marketo, Inc.#MKTGNATION14 • Today’s thought leader? • Tomorrow’s innovator? • Don’t delay the inevitable How to Evaluate & Choose a Platform
Page 4 © 2014 Marketo, Inc.#MKTGNATION14 • Marketing • IT • Operations/Sales • Leadership Earning Buy-In From Peers
Page 5 © 2014 Marketo, Inc.#MKTGNATION14 Why Curves Chose Marketo +
Page 6 © 2014 Marketo, Inc.#MKTGNATION14 • What to expect • Make life easier… • Get conversational Getting Setup
Page 7 © 2014 Marketo, Inc.#MKTGNATION14 Getting Help
Page 8 © 2014 Marketo, Inc.#MKTGNATION14 Digging Deeper
Page 9 © 2014 Marketo, Inc.#MKTGNATION14 Invest Your Time
Page 10 © 2014 Marketo, Inc.#MKTGNATION14 Plan Your Work… Work Your Plan
Page 11 © 2014 Marketo, Inc.#MKTGNATION14 The Success Curves Has Seen
Page 12 © 2014 Marketo, Inc.#MKTGNATION14 • Better tracking • Increased flexibility • More personal • Doubled conversion rate • Everyone wants in The Success Curves Has Seen
Page 13 © 2014 Marketo, Inc.#MKTGNATION14 Q&A Jacob Stark Director of Digital Strategy Curves | Jenny Craig @kratSbocaJ linkedin.com/in/kratSbocaJ

Recommandé

The Road to Marketing Automation - Sally Lowery
The Road to Marketing Automation - Sally LoweryThe Road to Marketing Automation - Sally Lowery
The Road to Marketing Automation - Sally LoweryMarketo
 
Becoming a Cohesive Unit - Caleb Trecek
Becoming a Cohesive Unit - Caleb TrecekBecoming a Cohesive Unit - Caleb Trecek
Becoming a Cohesive Unit - Caleb TrecekMarketo
 
Egencia's Three Big Wins with Marketo - Jeff Shearer
Egencia's Three Big Wins with Marketo - Jeff ShearerEgencia's Three Big Wins with Marketo - Jeff Shearer
Egencia's Three Big Wins with Marketo - Jeff ShearerMarketo
 
4 Modern Customer Acquisition Strategies
4 Modern Customer Acquisition Strategies4 Modern Customer Acquisition Strategies
4 Modern Customer Acquisition StrategiesDelta Strike
 
How to Convert More Website Visitors into Party Bookings
How to Convert More Website Visitors into Party Bookings How to Convert More Website Visitors into Party Bookings
How to Convert More Website Visitors into Party Bookings Delta Strike
 
Putting the Fun in the B2B Sales Funnel
Putting the Fun in the B2B Sales FunnelPutting the Fun in the B2B Sales Funnel
Putting the Fun in the B2B Sales FunnelVenture Accelerator Partners
 
Mastering the Google Suite (analytics and adwords)
Mastering the Google Suite (analytics and adwords)Mastering the Google Suite (analytics and adwords)
Mastering the Google Suite (analytics and adwords)Invoca
 
Turn meaningful data into revenue - Timo Luoto, FROSMO at FrosmoX16
Turn meaningful data into revenue - Timo Luoto, FROSMO at FrosmoX16Turn meaningful data into revenue - Timo Luoto, FROSMO at FrosmoX16
Turn meaningful data into revenue - Timo Luoto, FROSMO at FrosmoX16Frosmo
 

Recommandé

The Road to Marketing Automation - Sally Lowery
The Road to Marketing Automation - Sally LoweryThe Road to Marketing Automation - Sally Lowery
The Road to Marketing Automation - Sally LoweryMarketo
 
Becoming a Cohesive Unit - Caleb Trecek
Becoming a Cohesive Unit - Caleb TrecekBecoming a Cohesive Unit - Caleb Trecek
Becoming a Cohesive Unit - Caleb TrecekMarketo
 
Egencia's Three Big Wins with Marketo - Jeff Shearer
Egencia's Three Big Wins with Marketo - Jeff ShearerEgencia's Three Big Wins with Marketo - Jeff Shearer
Egencia's Three Big Wins with Marketo - Jeff ShearerMarketo
 
4 Modern Customer Acquisition Strategies
4 Modern Customer Acquisition Strategies4 Modern Customer Acquisition Strategies
4 Modern Customer Acquisition StrategiesDelta Strike
 
How to Convert More Website Visitors into Party Bookings
How to Convert More Website Visitors into Party Bookings How to Convert More Website Visitors into Party Bookings
How to Convert More Website Visitors into Party Bookings Delta Strike
 
Putting the Fun in the B2B Sales Funnel
Putting the Fun in the B2B Sales FunnelPutting the Fun in the B2B Sales Funnel
Putting the Fun in the B2B Sales FunnelVenture Accelerator Partners
 
Mastering the Google Suite (analytics and adwords)
Mastering the Google Suite (analytics and adwords)Mastering the Google Suite (analytics and adwords)
Mastering the Google Suite (analytics and adwords)Invoca
 
Turn meaningful data into revenue - Timo Luoto, FROSMO at FrosmoX16
Turn meaningful data into revenue - Timo Luoto, FROSMO at FrosmoX16Turn meaningful data into revenue - Timo Luoto, FROSMO at FrosmoX16
Turn meaningful data into revenue - Timo Luoto, FROSMO at FrosmoX16Frosmo
 
Leveraging Artificial Intelligence to Make Smarter Decisions
Leveraging Artificial Intelligence to Make Smarter Decisions Leveraging Artificial Intelligence to Make Smarter Decisions
Leveraging Artificial Intelligence to Make Smarter Decisions Invoca
 
Web design albury
Web design alburyWeb design albury
Web design alburytellmediaus
 
Going Beyond Optimizing
Going Beyond OptimizingGoing Beyond Optimizing
Going Beyond OptimizingInvoca
 
Sales Triggers: Don't Wait - Create
Sales Triggers: Don't Wait - CreateSales Triggers: Don't Wait - Create
Sales Triggers: Don't Wait - CreateDiscoverOrg
 
How Marketing Can Make Social Media Easy for the B2B Sales Team
How Marketing Can Make Social Media Easy for the B2B Sales TeamHow Marketing Can Make Social Media Easy for the B2B Sales Team
How Marketing Can Make Social Media Easy for the B2B Sales TeamVenture Accelerator Partners
 
B2B Sales Fundamentals for Startups
B2B Sales Fundamentals for StartupsB2B Sales Fundamentals for Startups
B2B Sales Fundamentals for StartupsVenture Accelerator Partners
 
Startup Sales for Silicon Halton
Startup Sales for Silicon HaltonStartup Sales for Silicon Halton
Startup Sales for Silicon HaltonVenture Accelerator Partners
 
Starting Your Sales. Simple Steps To Gaining Your First Customers
Starting Your Sales. Simple Steps To Gaining Your First CustomersStarting Your Sales. Simple Steps To Gaining Your First Customers
Starting Your Sales. Simple Steps To Gaining Your First CustomersMick Griffin
 
SOS01. Grow Success: Building Plays that Scale
SOS01. Grow Success: Building Plays that ScaleSOS01. Grow Success: Building Plays that Scale
SOS01. Grow Success: Building Plays that ScaleSalesLoft
 
Digital marketing
Digital marketingDigital marketing
Digital marketingAnandNarayanOjha
 
Docurated for Technology Companies
Docurated for Technology CompaniesDocurated for Technology Companies
Docurated for Technology CompaniesCóbhan Phillipson
 
Content Marketing for Sales
Content Marketing for SalesContent Marketing for Sales
Content Marketing for SalesVenture Accelerator Partners
 
V2Infotech SEO Company in Ahmedabad
V2Infotech SEO Company in AhmedabadV2Infotech SEO Company in Ahmedabad
V2Infotech SEO Company in AhmedabadV2Infotech
 
Social Selling and Marketing with LinkedIn - Dave Anderson, Dynatrace
Social Selling and Marketing with LinkedIn - Dave Anderson, DynatraceSocial Selling and Marketing with LinkedIn - Dave Anderson, Dynatrace
Social Selling and Marketing with LinkedIn - Dave Anderson, DynatraceLinkedIn Sales Solutions
 
Apliant 5 expert_tips_to_grow_agency
Apliant 5 expert_tips_to_grow_agencyApliant 5 expert_tips_to_grow_agency
Apliant 5 expert_tips_to_grow_agencyCasey Gustus
 
Closing with Coffee: Energizing and Engaging Target Accounts
Closing with Coffee: Energizing and Engaging Target AccountsClosing with Coffee: Energizing and Engaging Target Accounts
Closing with Coffee: Energizing and Engaging Target AccountsTerminus
 
Maggie Georgieva - Stop Guessing & Start Selling with HubSpot's Predictive Le...
Maggie Georgieva - Stop Guessing & Start Selling with HubSpot's Predictive Le...Maggie Georgieva - Stop Guessing & Start Selling with HubSpot's Predictive Le...
Maggie Georgieva - Stop Guessing & Start Selling with HubSpot's Predictive Le...INBOUND
 
SLS04. Loft Your Way to Success: Change Culture and Restructure Sales with Sa...
SLS04. Loft Your Way to Success: Change Culture and Restructure Sales with Sa...SLS04. Loft Your Way to Success: Change Culture and Restructure Sales with Sa...
SLS04. Loft Your Way to Success: Change Culture and Restructure Sales with Sa...SalesLoft
 
3 Steps to Engaging Content Marketing
3 Steps to Engaging Content Marketing3 Steps to Engaging Content Marketing
3 Steps to Engaging Content MarketingNetBase Solutions Inc.
 
Emerge High Five 5th Anniversary
Emerge High Five 5th AnniversaryEmerge High Five 5th Anniversary
Emerge High Five 5th AnniversaryCarissa Coles
 
Going beyond social listening with predictive social analytics
Going beyond social listening with predictive social analyticsGoing beyond social listening with predictive social analytics
Going beyond social listening with predictive social analyticsViralheat
 
Marketo's "Secret Sauce" Case Study - Michael Berger
Marketo's "Secret Sauce" Case Study - Michael BergerMarketo's "Secret Sauce" Case Study - Michael Berger
Marketo's "Secret Sauce" Case Study - Michael BergerMarketo
 

Contenu connexe

Tendances

Leveraging Artificial Intelligence to Make Smarter Decisions
Leveraging Artificial Intelligence to Make Smarter Decisions Leveraging Artificial Intelligence to Make Smarter Decisions
Leveraging Artificial Intelligence to Make Smarter Decisions Invoca
 
Web design albury
Web design alburyWeb design albury
Web design alburytellmediaus
 
Going Beyond Optimizing
Going Beyond OptimizingGoing Beyond Optimizing
Going Beyond OptimizingInvoca
 
Sales Triggers: Don't Wait - Create
Sales Triggers: Don't Wait - CreateSales Triggers: Don't Wait - Create
Sales Triggers: Don't Wait - CreateDiscoverOrg
 
How Marketing Can Make Social Media Easy for the B2B Sales Team
How Marketing Can Make Social Media Easy for the B2B Sales TeamHow Marketing Can Make Social Media Easy for the B2B Sales Team
How Marketing Can Make Social Media Easy for the B2B Sales TeamVenture Accelerator Partners
 
Starting Your Sales. Simple Steps To Gaining Your First Customers
Starting Your Sales. Simple Steps To Gaining Your First CustomersStarting Your Sales. Simple Steps To Gaining Your First Customers
Starting Your Sales. Simple Steps To Gaining Your First CustomersMick Griffin
 
SOS01. Grow Success: Building Plays that Scale
SOS01. Grow Success: Building Plays that ScaleSOS01. Grow Success: Building Plays that Scale
SOS01. Grow Success: Building Plays that ScaleSalesLoft
 
Docurated for Technology Companies
Docurated for Technology CompaniesDocurated for Technology Companies
Docurated for Technology CompaniesCóbhan Phillipson
 
V2Infotech SEO Company in Ahmedabad
V2Infotech SEO Company in AhmedabadV2Infotech SEO Company in Ahmedabad
V2Infotech SEO Company in AhmedabadV2Infotech
 
Social Selling and Marketing with LinkedIn - Dave Anderson, Dynatrace
Social Selling and Marketing with LinkedIn - Dave Anderson, DynatraceSocial Selling and Marketing with LinkedIn - Dave Anderson, Dynatrace
Social Selling and Marketing with LinkedIn - Dave Anderson, DynatraceLinkedIn Sales Solutions
 
Apliant 5 expert_tips_to_grow_agency
Apliant 5 expert_tips_to_grow_agencyApliant 5 expert_tips_to_grow_agency
Apliant 5 expert_tips_to_grow_agencyCasey Gustus
 
Closing with Coffee: Energizing and Engaging Target Accounts
Closing with Coffee: Energizing and Engaging Target AccountsClosing with Coffee: Energizing and Engaging Target Accounts
Closing with Coffee: Energizing and Engaging Target AccountsTerminus
 
Maggie Georgieva - Stop Guessing & Start Selling with HubSpot's Predictive Le...
Maggie Georgieva - Stop Guessing & Start Selling with HubSpot's Predictive Le...Maggie Georgieva - Stop Guessing & Start Selling with HubSpot's Predictive Le...
Maggie Georgieva - Stop Guessing & Start Selling with HubSpot's Predictive Le...INBOUND
 
SLS04. Loft Your Way to Success: Change Culture and Restructure Sales with Sa...
SLS04. Loft Your Way to Success: Change Culture and Restructure Sales with Sa...SLS04. Loft Your Way to Success: Change Culture and Restructure Sales with Sa...
SLS04. Loft Your Way to Success: Change Culture and Restructure Sales with Sa...SalesLoft
 
Emerge High Five 5th Anniversary
Emerge High Five 5th AnniversaryEmerge High Five 5th Anniversary
Emerge High Five 5th AnniversaryCarissa Coles
 

Tendances (20)

Leveraging Artificial Intelligence to Make Smarter Decisions
Leveraging Artificial Intelligence to Make Smarter Decisions Leveraging Artificial Intelligence to Make Smarter Decisions
Leveraging Artificial Intelligence to Make Smarter Decisions
 
Web design albury
Web design alburyWeb design albury
Web design albury
 
Going Beyond Optimizing
Going Beyond OptimizingGoing Beyond Optimizing
Going Beyond Optimizing
 
Sales Triggers: Don't Wait - Create
Sales Triggers: Don't Wait - CreateSales Triggers: Don't Wait - Create
Sales Triggers: Don't Wait - Create
 
How Marketing Can Make Social Media Easy for the B2B Sales Team
How Marketing Can Make Social Media Easy for the B2B Sales TeamHow Marketing Can Make Social Media Easy for the B2B Sales Team
How Marketing Can Make Social Media Easy for the B2B Sales Team
 
B2B Sales Fundamentals for Startups
B2B Sales Fundamentals for StartupsB2B Sales Fundamentals for Startups
B2B Sales Fundamentals for Startups
 
Startup Sales for Silicon Halton
Startup Sales for Silicon HaltonStartup Sales for Silicon Halton
Startup Sales for Silicon Halton
 
Starting Your Sales. Simple Steps To Gaining Your First Customers
Starting Your Sales. Simple Steps To Gaining Your First CustomersStarting Your Sales. Simple Steps To Gaining Your First Customers
Starting Your Sales. Simple Steps To Gaining Your First Customers
 
SOS01. Grow Success: Building Plays that Scale
SOS01. Grow Success: Building Plays that ScaleSOS01. Grow Success: Building Plays that Scale
SOS01. Grow Success: Building Plays that Scale
 
Digital marketing
Digital marketingDigital marketing
Digital marketing
 
Docurated for Technology Companies
Docurated for Technology CompaniesDocurated for Technology Companies
Docurated for Technology Companies
 
Content Marketing for Sales
Content Marketing for SalesContent Marketing for Sales
Content Marketing for Sales
 
V2Infotech SEO Company in Ahmedabad
V2Infotech SEO Company in AhmedabadV2Infotech SEO Company in Ahmedabad
V2Infotech SEO Company in Ahmedabad
 
Social Selling and Marketing with LinkedIn - Dave Anderson, Dynatrace
Social Selling and Marketing with LinkedIn - Dave Anderson, DynatraceSocial Selling and Marketing with LinkedIn - Dave Anderson, Dynatrace
Social Selling and Marketing with LinkedIn - Dave Anderson, Dynatrace
 
Apliant 5 expert_tips_to_grow_agency
Apliant 5 expert_tips_to_grow_agencyApliant 5 expert_tips_to_grow_agency
Apliant 5 expert_tips_to_grow_agency
 
Closing with Coffee: Energizing and Engaging Target Accounts
Closing with Coffee: Energizing and Engaging Target AccountsClosing with Coffee: Energizing and Engaging Target Accounts
Closing with Coffee: Energizing and Engaging Target Accounts
 
Maggie Georgieva - Stop Guessing & Start Selling with HubSpot's Predictive Le...
Maggie Georgieva - Stop Guessing & Start Selling with HubSpot's Predictive Le...Maggie Georgieva - Stop Guessing & Start Selling with HubSpot's Predictive Le...
Maggie Georgieva - Stop Guessing & Start Selling with HubSpot's Predictive Le...
 
SLS04. Loft Your Way to Success: Change Culture and Restructure Sales with Sa...
SLS04. Loft Your Way to Success: Change Culture and Restructure Sales with Sa...SLS04. Loft Your Way to Success: Change Culture and Restructure Sales with Sa...
SLS04. Loft Your Way to Success: Change Culture and Restructure Sales with Sa...
 
3 Steps to Engaging Content Marketing
3 Steps to Engaging Content Marketing3 Steps to Engaging Content Marketing
3 Steps to Engaging Content Marketing
 
Emerge High Five 5th Anniversary
Emerge High Five 5th AnniversaryEmerge High Five 5th Anniversary
Emerge High Five 5th Anniversary
 

Similaire à Customer Success Story: Curves - Jacob Stark

Going beyond social listening with predictive social analytics
Going beyond social listening with predictive social analyticsGoing beyond social listening with predictive social analytics
Going beyond social listening with predictive social analyticsViralheat
 
Marketo's "Secret Sauce" Case Study - Michael Berger
Marketo's "Secret Sauce" Case Study - Michael BergerMarketo's "Secret Sauce" Case Study - Michael Berger
Marketo's "Secret Sauce" Case Study - Michael BergerMarketo
 
Engagement Marketing Platform - Matthew Zilli
Engagement Marketing Platform - Matthew ZilliEngagement Marketing Platform - Matthew Zilli
Engagement Marketing Platform - Matthew ZilliMarketo
 
Marketo Secret Sauce: Modern Marketing Case Study - Jon Miller
Marketo Secret Sauce: Modern Marketing Case Study - Jon MillerMarketo Secret Sauce: Modern Marketing Case Study - Jon Miller
Marketo Secret Sauce: Modern Marketing Case Study - Jon MillerMarketo
 
Marketo Secret Sauce - Jon Miller
Marketo Secret Sauce - Jon MillerMarketo Secret Sauce - Jon Miller
Marketo Secret Sauce - Jon MillerMarketo
 
Smarter Marketing for Better Results - Michael Berger
Smarter Marketing for Better Results - Michael BergerSmarter Marketing for Better Results - Michael Berger
Smarter Marketing for Better Results - Michael BergerMarketo
 
Marketo Secret Sauce - Shyna Zhang
Marketo Secret Sauce - Shyna ZhangMarketo Secret Sauce - Shyna Zhang
Marketo Secret Sauce - Shyna ZhangMarketo
 
Marketo Secret Sauce: Modern Marketing Case Study - Jon Miller
Marketo Secret Sauce: Modern Marketing Case Study - Jon MillerMarketo Secret Sauce: Modern Marketing Case Study - Jon Miller
Marketo Secret Sauce: Modern Marketing Case Study - Jon MillerMarketo
 
Smarter Marketing for Better Results: Marketo's "Secret Sauce" Case Study - M...
Smarter Marketing for Better Results: Marketo's "Secret Sauce" Case Study - M...Smarter Marketing for Better Results: Marketo's "Secret Sauce" Case Study - M...
Smarter Marketing for Better Results: Marketo's "Secret Sauce" Case Study - M...Marketo
 
Customer Case Study: Kaufman Rossin
Customer Case Study: Kaufman RossinCustomer Case Study: Kaufman Rossin
Customer Case Study: Kaufman RossinMarketo
 
Customer Engagement Platform: Smarter Marketing for Better Results - Erik Rehn
Customer Engagement Platform: Smarter Marketing for Better Results - Erik RehnCustomer Engagement Platform: Smarter Marketing for Better Results - Erik Rehn
Customer Engagement Platform: Smarter Marketing for Better Results - Erik RehnMarketo
 
The New Rules of Marketing - Sanjay Dholakia
The New Rules of Marketing - Sanjay DholakiaThe New Rules of Marketing - Sanjay Dholakia
The New Rules of Marketing - Sanjay DholakiaMarketo
 
Create Gorgeous Marketing Dashboards Your Executives Will Love
Create Gorgeous Marketing Dashboards Your Executives Will LoveCreate Gorgeous Marketing Dashboards Your Executives Will Love
Create Gorgeous Marketing Dashboards Your Executives Will LoveRevenuePulse
 
Marketo Secret Sauce - Matt Zilli
Marketo Secret Sauce - Matt ZilliMarketo Secret Sauce - Matt Zilli
Marketo Secret Sauce - Matt ZilliMarketo
 
Marketo Secret Sauce: Modern Marketing Case Study - Matt Zilli
Marketo Secret Sauce: Modern Marketing Case Study - Matt Zilli Marketo Secret Sauce: Modern Marketing Case Study - Matt Zilli
Marketo Secret Sauce: Modern Marketing Case Study - Matt Zilli Marketo
 
Marketo Secret Sauce: Modern Marketing Case Study - Matt Zilli
Marketo Secret Sauce: Modern Marketing Case Study - Matt ZilliMarketo Secret Sauce: Modern Marketing Case Study - Matt Zilli
Marketo Secret Sauce: Modern Marketing Case Study - Matt ZilliMarketo
 
Customer Success Story: Slimband
Customer Success Story: SlimbandCustomer Success Story: Slimband
Customer Success Story: SlimbandMarketo
 
Marketing Automation is Awesome! - Kimi Heskett-Fowler
Marketing Automation is Awesome! - Kimi Heskett-FowlerMarketing Automation is Awesome! - Kimi Heskett-Fowler
Marketing Automation is Awesome! - Kimi Heskett-FowlerMarketo
 
15 Marketo Protips: Advice You Can Implement Today
15 Marketo Protips: Advice You Can Implement Today15 Marketo Protips: Advice You Can Implement Today
15 Marketo Protips: Advice You Can Implement TodayJeff Shearer
 
Drivingfacebookleadswithmarketofinal 140409152636-phpapp02
Drivingfacebookleadswithmarketofinal 140409152636-phpapp02Drivingfacebookleadswithmarketofinal 140409152636-phpapp02
Drivingfacebookleadswithmarketofinal 140409152636-phpapp02BlitzMetrics
 

Similaire à Customer Success Story: Curves - Jacob Stark (20)

Going beyond social listening with predictive social analytics
Going beyond social listening with predictive social analyticsGoing beyond social listening with predictive social analytics
Going beyond social listening with predictive social analytics
 
Marketo's "Secret Sauce" Case Study - Michael Berger
Marketo's "Secret Sauce" Case Study - Michael BergerMarketo's "Secret Sauce" Case Study - Michael Berger
Marketo's "Secret Sauce" Case Study - Michael Berger
 
Engagement Marketing Platform - Matthew Zilli
Engagement Marketing Platform - Matthew ZilliEngagement Marketing Platform - Matthew Zilli
Engagement Marketing Platform - Matthew Zilli
 
Marketo Secret Sauce: Modern Marketing Case Study - Jon Miller
Marketo Secret Sauce: Modern Marketing Case Study - Jon MillerMarketo Secret Sauce: Modern Marketing Case Study - Jon Miller
Marketo Secret Sauce: Modern Marketing Case Study - Jon Miller
 
Marketo Secret Sauce - Jon Miller
Marketo Secret Sauce - Jon MillerMarketo Secret Sauce - Jon Miller
Marketo Secret Sauce - Jon Miller
 
Smarter Marketing for Better Results - Michael Berger
Smarter Marketing for Better Results - Michael BergerSmarter Marketing for Better Results - Michael Berger
Smarter Marketing for Better Results - Michael Berger
 
Marketo Secret Sauce - Shyna Zhang
Marketo Secret Sauce - Shyna ZhangMarketo Secret Sauce - Shyna Zhang
Marketo Secret Sauce - Shyna Zhang
 
Marketo Secret Sauce: Modern Marketing Case Study - Jon Miller
Marketo Secret Sauce: Modern Marketing Case Study - Jon MillerMarketo Secret Sauce: Modern Marketing Case Study - Jon Miller
Marketo Secret Sauce: Modern Marketing Case Study - Jon Miller
 
Smarter Marketing for Better Results: Marketo's "Secret Sauce" Case Study - M...
Smarter Marketing for Better Results: Marketo's "Secret Sauce" Case Study - M...Smarter Marketing for Better Results: Marketo's "Secret Sauce" Case Study - M...
Smarter Marketing for Better Results: Marketo's "Secret Sauce" Case Study - M...
 
Customer Case Study: Kaufman Rossin
Customer Case Study: Kaufman RossinCustomer Case Study: Kaufman Rossin
Customer Case Study: Kaufman Rossin
 
Customer Engagement Platform: Smarter Marketing for Better Results - Erik Rehn
Customer Engagement Platform: Smarter Marketing for Better Results - Erik RehnCustomer Engagement Platform: Smarter Marketing for Better Results - Erik Rehn
Customer Engagement Platform: Smarter Marketing for Better Results - Erik Rehn
 
The New Rules of Marketing - Sanjay Dholakia
The New Rules of Marketing - Sanjay DholakiaThe New Rules of Marketing - Sanjay Dholakia
The New Rules of Marketing - Sanjay Dholakia
 
Create Gorgeous Marketing Dashboards Your Executives Will Love
Create Gorgeous Marketing Dashboards Your Executives Will LoveCreate Gorgeous Marketing Dashboards Your Executives Will Love
Create Gorgeous Marketing Dashboards Your Executives Will Love
 
Marketo Secret Sauce - Matt Zilli
Marketo Secret Sauce - Matt ZilliMarketo Secret Sauce - Matt Zilli
Marketo Secret Sauce - Matt Zilli
 
Marketo Secret Sauce: Modern Marketing Case Study - Matt Zilli
Marketo Secret Sauce: Modern Marketing Case Study - Matt Zilli Marketo Secret Sauce: Modern Marketing Case Study - Matt Zilli
Marketo Secret Sauce: Modern Marketing Case Study - Matt Zilli
 
Marketo Secret Sauce: Modern Marketing Case Study - Matt Zilli
Marketo Secret Sauce: Modern Marketing Case Study - Matt ZilliMarketo Secret Sauce: Modern Marketing Case Study - Matt Zilli
Marketo Secret Sauce: Modern Marketing Case Study - Matt Zilli
 
Customer Success Story: Slimband
Customer Success Story: SlimbandCustomer Success Story: Slimband
Customer Success Story: Slimband
 
Marketing Automation is Awesome! - Kimi Heskett-Fowler
Marketing Automation is Awesome! - Kimi Heskett-FowlerMarketing Automation is Awesome! - Kimi Heskett-Fowler
Marketing Automation is Awesome! - Kimi Heskett-Fowler
 
15 Marketo Protips: Advice You Can Implement Today
15 Marketo Protips: Advice You Can Implement Today15 Marketo Protips: Advice You Can Implement Today
15 Marketo Protips: Advice You Can Implement Today
 
Drivingfacebookleadswithmarketofinal 140409152636-phpapp02
Drivingfacebookleadswithmarketofinal 140409152636-phpapp02Drivingfacebookleadswithmarketofinal 140409152636-phpapp02
Drivingfacebookleadswithmarketofinal 140409152636-phpapp02
 

Plus de Marketo

Adobe marketo engage august 2021 release presentation slides
Adobe marketo engage august 2021 release presentation slidesAdobe marketo engage august 2021 release presentation slides
Adobe marketo engage august 2021 release presentation slidesMarketo
 
7 Marketing Strategies for Business Growth
7 Marketing Strategies for Business Growth7 Marketing Strategies for Business Growth
7 Marketing Strategies for Business GrowthMarketo
 
Adobe Marketo Engage Q2 2021 Release Presentation
Adobe Marketo Engage Q2 2021 Release PresentationAdobe Marketo Engage Q2 2021 Release Presentation
Adobe Marketo Engage Q2 2021 Release PresentationMarketo
 
Industry Success: Bring Your Content and Demand Generation Teams Together
Industry Success: Bring Your Content and Demand Generation Teams TogetherIndustry Success: Bring Your Content and Demand Generation Teams Together
Industry Success: Bring Your Content and Demand Generation Teams TogetherMarketo
 
Customer-First: Embedding Experience Design in Your GTM Strategy
Customer-First: Embedding Experience Design in Your GTM StrategyCustomer-First: Embedding Experience Design in Your GTM Strategy
Customer-First: Embedding Experience Design in Your GTM StrategyMarketo
 
Prove Your Marketing Impact: The Fundamentals of Marketing Attribution
Prove Your Marketing Impact: The Fundamentals of Marketing AttributionProve Your Marketing Impact: The Fundamentals of Marketing Attribution
Prove Your Marketing Impact: The Fundamentals of Marketing AttributionMarketo
 
Prove and Improve Your Marketing Impact in 2021
Prove and Improve Your Marketing Impact in 2021Prove and Improve Your Marketing Impact in 2021
Prove and Improve Your Marketing Impact in 2021Marketo
 
What's in Store for Marketing Operations in 2021
What's in Store for Marketing Operations in 2021What's in Store for Marketing Operations in 2021
What's in Store for Marketing Operations in 2021Marketo
 
How to Bring Sales and Marketing Together in 2021
How to Bring Sales and Marketing Together in 2021How to Bring Sales and Marketing Together in 2021
How to Bring Sales and Marketing Together in 2021Marketo
 
Marketo Engage January 2021 Product Release Presentation
Marketo Engage January 2021 Product Release PresentationMarketo Engage January 2021 Product Release Presentation
Marketo Engage January 2021 Product Release PresentationMarketo
 
Demand Generation New Year Planning Session: How to Stand Out in 2021
Demand Generation New Year Planning Session: How to Stand Out in 2021Demand Generation New Year Planning Session: How to Stand Out in 2021
Demand Generation New Year Planning Session: How to Stand Out in 2021Marketo
 
Field Marketing in the New Year: Preparing and Planning Events in 2021
Field Marketing in the New Year: Preparing and Planning Events in 2021Field Marketing in the New Year: Preparing and Planning Events in 2021
Field Marketing in the New Year: Preparing and Planning Events in 2021Marketo
 
Scroll-Stopping Digital Ads: Planning for Success in 2021
Scroll-Stopping Digital Ads: Planning for Success in 2021Scroll-Stopping Digital Ads: Planning for Success in 2021
Scroll-Stopping Digital Ads: Planning for Success in 2021Marketo
 
The New Age of Marketing: Predicting, Planning and Prepping for 2021
The New Age of Marketing: Predicting, Planning and Prepping for 2021The New Age of Marketing: Predicting, Planning and Prepping for 2021
The New Age of Marketing: Predicting, Planning and Prepping for 2021Marketo
 
Future Proof: How to Create a Lead Scoring Model That Scales
Future Proof: How to Create a Lead Scoring Model That ScalesFuture Proof: How to Create a Lead Scoring Model That Scales
Future Proof: How to Create a Lead Scoring Model That ScalesMarketo
 
Marketo Engage Innovationen in 2020
Marketo Engage Innovationen in 2020Marketo Engage Innovationen in 2020
Marketo Engage Innovationen in 2020Marketo
 
Marketing Through the Funnel: Tips for Small Yet Powerful Teams
Marketing Through the Funnel: Tips for Small Yet Powerful TeamsMarketing Through the Funnel: Tips for Small Yet Powerful Teams
Marketing Through the Funnel: Tips for Small Yet Powerful TeamsMarketo
 
Marketing Attribution: The Journey from Cost Center to Cash Cow
Marketing Attribution: The Journey from Cost Center to Cash CowMarketing Attribution: The Journey from Cost Center to Cash Cow
Marketing Attribution: The Journey from Cost Center to Cash CowMarketo
 
The Total Economic Impact of Marketo Engage
The Total Economic Impact of Marketo EngageThe Total Economic Impact of Marketo Engage
The Total Economic Impact of Marketo EngageMarketo
 
Art Meets Science: How Marketers Can Transform Their Results With Predictive ...
Art Meets Science: How Marketers Can Transform Their Results With Predictive ...Art Meets Science: How Marketers Can Transform Their Results With Predictive ...
Art Meets Science: How Marketers Can Transform Their Results With Predictive ...Marketo
 

Plus de Marketo (20)

Adobe marketo engage august 2021 release presentation slides
Adobe marketo engage august 2021 release presentation slidesAdobe marketo engage august 2021 release presentation slides
Adobe marketo engage august 2021 release presentation slides
 
7 Marketing Strategies for Business Growth
7 Marketing Strategies for Business Growth7 Marketing Strategies for Business Growth
7 Marketing Strategies for Business Growth
 
Adobe Marketo Engage Q2 2021 Release Presentation
Adobe Marketo Engage Q2 2021 Release PresentationAdobe Marketo Engage Q2 2021 Release Presentation
Adobe Marketo Engage Q2 2021 Release Presentation
 
Industry Success: Bring Your Content and Demand Generation Teams Together
Industry Success: Bring Your Content and Demand Generation Teams TogetherIndustry Success: Bring Your Content and Demand Generation Teams Together
Industry Success: Bring Your Content and Demand Generation Teams Together
 
Customer-First: Embedding Experience Design in Your GTM Strategy
Customer-First: Embedding Experience Design in Your GTM StrategyCustomer-First: Embedding Experience Design in Your GTM Strategy
Customer-First: Embedding Experience Design in Your GTM Strategy
 
Prove Your Marketing Impact: The Fundamentals of Marketing Attribution
Prove Your Marketing Impact: The Fundamentals of Marketing AttributionProve Your Marketing Impact: The Fundamentals of Marketing Attribution
Prove Your Marketing Impact: The Fundamentals of Marketing Attribution
 
Prove and Improve Your Marketing Impact in 2021
Prove and Improve Your Marketing Impact in 2021Prove and Improve Your Marketing Impact in 2021
Prove and Improve Your Marketing Impact in 2021
 
What's in Store for Marketing Operations in 2021
What's in Store for Marketing Operations in 2021What's in Store for Marketing Operations in 2021
What's in Store for Marketing Operations in 2021
 
How to Bring Sales and Marketing Together in 2021
How to Bring Sales and Marketing Together in 2021How to Bring Sales and Marketing Together in 2021
How to Bring Sales and Marketing Together in 2021
 
Marketo Engage January 2021 Product Release Presentation
Marketo Engage January 2021 Product Release PresentationMarketo Engage January 2021 Product Release Presentation
Marketo Engage January 2021 Product Release Presentation
 
Demand Generation New Year Planning Session: How to Stand Out in 2021
Demand Generation New Year Planning Session: How to Stand Out in 2021Demand Generation New Year Planning Session: How to Stand Out in 2021
Demand Generation New Year Planning Session: How to Stand Out in 2021
 
Field Marketing in the New Year: Preparing and Planning Events in 2021
Field Marketing in the New Year: Preparing and Planning Events in 2021Field Marketing in the New Year: Preparing and Planning Events in 2021
Field Marketing in the New Year: Preparing and Planning Events in 2021
 
Scroll-Stopping Digital Ads: Planning for Success in 2021
Scroll-Stopping Digital Ads: Planning for Success in 2021Scroll-Stopping Digital Ads: Planning for Success in 2021
Scroll-Stopping Digital Ads: Planning for Success in 2021
 
The New Age of Marketing: Predicting, Planning and Prepping for 2021
The New Age of Marketing: Predicting, Planning and Prepping for 2021The New Age of Marketing: Predicting, Planning and Prepping for 2021
The New Age of Marketing: Predicting, Planning and Prepping for 2021
 
Future Proof: How to Create a Lead Scoring Model That Scales
Future Proof: How to Create a Lead Scoring Model That ScalesFuture Proof: How to Create a Lead Scoring Model That Scales
Future Proof: How to Create a Lead Scoring Model That Scales
 
Marketo Engage Innovationen in 2020
Marketo Engage Innovationen in 2020Marketo Engage Innovationen in 2020
Marketo Engage Innovationen in 2020
 
Marketing Through the Funnel: Tips for Small Yet Powerful Teams
Marketing Through the Funnel: Tips for Small Yet Powerful TeamsMarketing Through the Funnel: Tips for Small Yet Powerful Teams
Marketing Through the Funnel: Tips for Small Yet Powerful Teams
 
Marketing Attribution: The Journey from Cost Center to Cash Cow
Marketing Attribution: The Journey from Cost Center to Cash CowMarketing Attribution: The Journey from Cost Center to Cash Cow
Marketing Attribution: The Journey from Cost Center to Cash Cow
 
The Total Economic Impact of Marketo Engage
The Total Economic Impact of Marketo EngageThe Total Economic Impact of Marketo Engage
The Total Economic Impact of Marketo Engage
 
Art Meets Science: How Marketers Can Transform Their Results With Predictive ...
Art Meets Science: How Marketers Can Transform Their Results With Predictive ...Art Meets Science: How Marketers Can Transform Their Results With Predictive ...
Art Meets Science: How Marketers Can Transform Their Results With Predictive ...
 

Dernier

Beyond Resumes_ How Volunteering Shapes Career Trajectories by Kent Kubie
Beyond Resumes_ How Volunteering Shapes Career Trajectories by Kent KubieBeyond Resumes_ How Volunteering Shapes Career Trajectories by Kent Kubie
Beyond Resumes_ How Volunteering Shapes Career Trajectories by Kent KubieKent Kubie
 
Kraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentationKraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentationtbatkhuu1
 
VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...
VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...
VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...aditipandeya
 
Aryabhata I, II of mathematics of both.pptx
Aryabhata I, II of mathematics of both.pptxAryabhata I, II of mathematics of both.pptx
Aryabhata I, II of mathematics of both.pptxtegevi9289
 
Branding strategies of new company .pptx
Branding strategies of new company .pptxBranding strategies of new company .pptx
Branding strategies of new company .pptxVikasTiwari846641
 
Mastering SEO in the Evolving AI-driven World
Mastering SEO in the Evolving AI-driven WorldMastering SEO in the Evolving AI-driven World
Mastering SEO in the Evolving AI-driven WorldScalenut
 
Call Us ➥9654467111▻Call Girls In Delhi NCR
Call Us ➥9654467111▻Call Girls In Delhi NCRCall Us ➥9654467111▻Call Girls In Delhi NCR
Call Us ➥9654467111▻Call Girls In Delhi NCRSapana Sha
 
Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...
Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...
Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...Search Engine Journal
 
Unraveling the Mystery of Roanoke Colony: What Really Happened?
Unraveling the Mystery of Roanoke Colony: What Really Happened?Unraveling the Mystery of Roanoke Colony: What Really Happened?
Unraveling the Mystery of Roanoke Colony: What Really Happened?elizabethella096
 
Cost-effective tactics for navigating CPC surges
Cost-effective tactics for navigating CPC surgesCost-effective tactics for navigating CPC surges
Cost-effective tactics for navigating CPC surgesPushON Ltd
 
Brand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdfBrand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdftbatkhuu1
 
Situation Analysis | Management Company.
Situation Analysis | Management Company.Situation Analysis | Management Company.
Situation Analysis | Management Company.DanielaQuiroz63
 

Dernier (20)

Beyond Resumes_ How Volunteering Shapes Career Trajectories by Kent Kubie
Beyond Resumes_ How Volunteering Shapes Career Trajectories by Kent KubieBeyond Resumes_ How Volunteering Shapes Career Trajectories by Kent Kubie
Beyond Resumes_ How Volunteering Shapes Career Trajectories by Kent Kubie
 
The Fandom Dividend - Catalyzing Brand Growth through Cultural Engagement - M...
The Fandom Dividend - Catalyzing Brand Growth through Cultural Engagement - M...The Fandom Dividend - Catalyzing Brand Growth through Cultural Engagement - M...
The Fandom Dividend - Catalyzing Brand Growth through Cultural Engagement - M...
 
Creator Influencer Strategy Master Class - Corinne Rose Guirgis
Creator Influencer Strategy Master Class - Corinne Rose GuirgisCreator Influencer Strategy Master Class - Corinne Rose Guirgis
Creator Influencer Strategy Master Class - Corinne Rose Guirgis
 
Kraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentationKraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentation
 
VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...
VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...
VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...
 
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting GroupSEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
 
Aryabhata I, II of mathematics of both.pptx
Aryabhata I, II of mathematics of both.pptxAryabhata I, II of mathematics of both.pptx
Aryabhata I, II of mathematics of both.pptx
 
Branding strategies of new company .pptx
Branding strategies of new company .pptxBranding strategies of new company .pptx
Branding strategies of new company .pptx
 
Mastering SEO in the Evolving AI-driven World
Mastering SEO in the Evolving AI-driven WorldMastering SEO in the Evolving AI-driven World
Mastering SEO in the Evolving AI-driven World
 
Call Us ➥9654467111▻Call Girls In Delhi NCR
Call Us ➥9654467111▻Call Girls In Delhi NCRCall Us ➥9654467111▻Call Girls In Delhi NCR
Call Us ➥9654467111▻Call Girls In Delhi NCR
 
Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...
Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...
Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...
 
Unraveling the Mystery of Roanoke Colony: What Really Happened?
Unraveling the Mystery of Roanoke Colony: What Really Happened?Unraveling the Mystery of Roanoke Colony: What Really Happened?
Unraveling the Mystery of Roanoke Colony: What Really Happened?
 
Cost-effective tactics for navigating CPC surges
Cost-effective tactics for navigating CPC surgesCost-effective tactics for navigating CPC surges
Cost-effective tactics for navigating CPC surges
 
Brand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdfBrand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdf
 
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel LeminTurn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
 
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
 
Situation Analysis | Management Company.
Situation Analysis | Management Company.Situation Analysis | Management Company.
Situation Analysis | Management Company.
 
How to Create a Social Media Plan Like a Pro - Jordan Scheltgen
How to Create a Social Media Plan Like a Pro - Jordan ScheltgenHow to Create a Social Media Plan Like a Pro - Jordan Scheltgen
How to Create a Social Media Plan Like a Pro - Jordan Scheltgen
 
No Cookies No Problem - Steve Krull, Be Found Online
No Cookies No Problem - Steve Krull, Be Found OnlineNo Cookies No Problem - Steve Krull, Be Found Online
No Cookies No Problem - Steve Krull, Be Found Online
 
BUY GMAIL ACCOUNTS PVA USA IP INDIAN IP GMAIL
BUY GMAIL ACCOUNTS PVA USA IP INDIAN IP GMAILBUY GMAIL ACCOUNTS PVA USA IP INDIAN IP GMAIL
BUY GMAIL ACCOUNTS PVA USA IP INDIAN IP GMAIL
 

Customer Success Story: Curves - Jacob Stark

  • 1. Page 1 © 2014 Marketo, Inc.#MKTGNATION14 Jacob Stark Director of Digital Strategy Curves | Jenny Craig
  • 2. Page 2 © 2014 Marketo, Inc.#MKTGNATION14 • Communication beyond 9-5 • Right message, right person, right time • Profit-driven marketing Why Marketing Automation
  • 3. Page 3 © 2014 Marketo, Inc.#MKTGNATION14 • Today’s thought leader? • Tomorrow’s innovator? • Don’t delay the inevitable How to Evaluate & Choose a Platform
  • 4. Page 4 © 2014 Marketo, Inc.#MKTGNATION14 • Marketing • IT • Operations/Sales • Leadership Earning Buy-In From Peers
  • 5. Page 5 © 2014 Marketo, Inc.#MKTGNATION14 Why Curves Chose Marketo +
  • 6. Page 6 © 2014 Marketo, Inc.#MKTGNATION14 • What to expect • Make life easier… • Get conversational Getting Setup
  • 7. Page 7 © 2014 Marketo, Inc.#MKTGNATION14 Getting Help
  • 8. Page 8 © 2014 Marketo, Inc.#MKTGNATION14 Digging Deeper
  • 9. Page 9 © 2014 Marketo, Inc.#MKTGNATION14 Invest Your Time
  • 10. Page 10 © 2014 Marketo, Inc.#MKTGNATION14 Plan Your Work… Work Your Plan
  • 11. Page 11 © 2014 Marketo, Inc.#MKTGNATION14 The Success Curves Has Seen
  • 12. Page 12 © 2014 Marketo, Inc.#MKTGNATION14 • Better tracking • Increased flexibility • More personal • Doubled conversion rate • Everyone wants in The Success Curves Has Seen
  • 13. Page 13 © 2014 Marketo, Inc.#MKTGNATION14 Q&A Jacob Stark Director of Digital Strategy Curves | Jenny Craig @kratSbocaJ linkedin.com/in/kratSbocaJ