What is Social Listening?
• How does Social Listening work with Marketo?
• What LaunchPoint Partners provide solutions?
• How can an Agency/SI Partner benefit?
14. Intelligence
Enhance user profiles for
deeper influencer/detractor
analysis
Connect insights across owned,
earned, and paid mentions
Route critical listening insights to
the right team for resolution
Audiences Engagement
Partner: Sprinklr
15. 15
Discover emerging global audiences
and trends
Optimize paid strategy
based on listening insights
Collaborate and craft
in-the-moment content
Identify and engage key influencers
Drive clear, measurable value with
water-tight pan-org reporting
Automatically tag, route
and respond to messages
Partner: Sprinklr- Listen, Respond and Analyze in one tool
16. How Nimble Uses Marketo and Sprinklr
Social Marketing
to generate new leads
Challenge
Nimble already used Marketo for campaigns and knew social
marketing was valuable for brand-building. However, Nimble
wanted to see whether or not Marketo could also be used to
generate new leads.
Solution
By integrating Marketo with the Sprinklr social marketing
management platform, Nimble can drive a constant stream
of engagement opportunities and leads through the sales
process.
Results
By integrating Sprinklr and Marketo, and with the additional power
of Listening, Nimble has greatly increased their ability to find,
nurture and convert prospects.
17. now serving 1000+ enterprise brands
“This platform is so easy, it
brings tears to my eyes.”
“We chose Sprinklr for its extensive reporting and m
anagement capabilities in order to gain insight
into the social activity of our multiple brands
and products.”
20. Hootsuite Marketo app enables customers to:
- Generate qualified leads from social
- Qualify lead faster with social scoring
- Gain deeper insight into buyers
Partner: Hootsuite