Customer centricity is quickly becoming the most critical factor in establishing market differentiation and building long term customer loyalty for manufacturers. But many manufacturers struggle to know where to begin and how to closely align with their prospects and customers. Check out these slides on critical questions for manufacturers on how they are engaging customers today.

1. The Evolution of Customer
Engagement and What it Means for
Manufacturers

2. Housekeeping
• Chat box is available if you have any questions
• There will be time for Q&A at the end
• We will be recording the webinar for future
viewing
• All attendees will receive a copy of the slides /
recording

3. Today’s Moderator & Speakers
Mark Humphlett
Senior Director Industry &
Solution Strategy, Infor
https://www.linkedin.com/in/
mark-humphlett-711887/
@MarkHumphlett
Peter Bell
Senior Director Segment
Marketing, Marketo
https://www.linkedin.com/in
/peterbel/
@peterbel
Kevin Joyce
CMO & VP Strategy Services,
The Pedowitz Group
https://www.linkedin.com/in/ke
vinhjoyce/
@revenuemarketer
Jeff Pedowitz
President and CEO,
The Pedowitz Group
https://www.linkedin.c
om/in/jeffpedowitz/
@JeffPedowitz

4. How can new marketing technologies (MarTech) enhance customer
communications for manufacturers?
What are the communications issues facing manufacturers today?
Marketing and Operations – How can we best collaborate to create
customer value?
Agenda
Marketing focuses on top-line revenue and operations worries about
cost. How do we get focused on customer value?

5. What are the communications issues facing
manufacturers today?
Mark Humphlett
Senior Director Industry &
Solution Strategy, Infor
Peter Bell
Senior Director Segment
Marketing, Marketo
Kevin Joyce
CMO & VP Strategy Services,
The Pedowitz Group
Jeff Pedowitz
President and CEO,
The Pedowitz Group

6. How can new marketing technologies
(MarTech) enhance customer
communications for manufacturers?

7. Jeff Pedowitz
How can new marketing
technologies (MarTech)
enhance customer
communications for
manufacturers?
At a high level, what
are the categories of
MarTech that can help
manufacturers engage
with customers better?
Mark Humphlett

8. Peter Bell Jeff Pedowitz
How can new marketing
technologies (MarTech)
enhance customer
communications for
manufacturers?
What is Marketing
Automation, and why
the excitement?

9. How can new marketing
technologies (MarTech)
enhance customer
communications for
manufacturers?
If I already have a
CRM/ERP, what is the
next logical addition to
my tech stack?
Mark Humphlett Peter Bell

10. Peter Bell
How can new marketing
technologies (MarTech)
enhance customer
communications for
manufacturers?
What will I gain from
investing in marketing
technology?
Jeff Pedowitz

11. How can new marketing
technologies (MarTech)
enhance customer
communications for
manufacturers?
Specifically, how can
these technologies help
me personalize
products and predict
future purchases?
Mark Humphlett Peter Bell

12. Marketing and Operations – How
can we best collaborate to create
customer value?

13. Jeff Pedowitz
Marketing and
Operations – How can
we best collaborate to
create customer value?
How do you manage
the impact of
marketing initiatives on
operational processes?
Mark Humphlett

14. Peter Bell Jeff Pedowitz
Marketing and
Operations – How can
we best collaborate to
create customer value?
What role does
marketing play in
managing the impact of
waiting times?

15. Jeff Pedowitz
Marketing and
Operations – How can
we best collaborate to
create customer value?
How can marketers
track key KPIs, such as
marketing costs,
campaign metrics, and
immediate results as
well as customer
lifetime value?
Mark Humphlett

16. Marketing and
Operations – How can
we best collaborate to
create customer value?
How can marketers
deploy demand
management strategies
to deliver a more
personal marketing
Experience?
Mark Humphlett Peter Bell

17. Marketing focuses on top-line revenue and
operations worries about cost. How do we get
focused on customer value?
Mark Humphlett
Senior Director Industry &
Solution Strategy, Infor
Peter Bell
Senior Director Segment
Marketing, Marketo
Kevin Joyce
CMO & VP Strategy Services,
The Pedowitz Group
Jeff Pedowitz
President and CEO,
The Pedowitz Group

18. Q&A

19. “Most executives in the manufacturing industry are laggards when it
comes to understanding the new buyer’s habits and how they apply to go-
to-market strategy and tactics … the window of opportunity is open for
modern, bold executives willing to change the way they interact with
their target audience.”
Bruce McDuffee’s The Manufacturer’s Growth Manifesto
Where are you on your Journey? Take the assessment:
http://revmarketer.pedowitzgroup.com/Manufacturing-Marketing-
Assessment.html

20. Thank You !
Mark Humphlett
Senior Director Industry &
Solution Strategy, Infor
https://www.linkedin.com/in/
mark-humphlett-711887/
@MarkHumphlett
Peter Bell
Senior Director Segment
Marketing, Marketo
https://www.linkedin.com/in
/peterbel/
@peterbel
Kevin Joyce
CMO & VP Strategy Services,
The Pedowitz Group
https://www.linkedin.com/in/ke
vinhjoyce/
@revenuemarketer
Jeff Pedowitz
President and CEO,
The Pedowitz Group
https://www.linkedin.c
om/in/jeffpedowitz/
@JeffPedowitz

21. The Evolution of Customer
Engagement and What it Means for
Manufacturers