The Partnership Between Sales and Marketing

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The document discusses the partnership between sales and marketing. It notes common questions around how marketing can get sales to like them and how sales can get marketing to do what they want. The document then provides some practical things marketing and sales can do together, like aligning activities, to drive revenue growth. It also introduces a new tool that the author enjoys using to facilitate collaboration between sales and marketing.

Marketing

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“How do you get sales to like
you?”

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“How do you get Marketing
do what you want?”

W E L C O M E T O T H E E N G A G E M E N T E C O N O M Y M A R K E T I N G N A T I O N L O N D O N
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W E L C O M E T O T H E E N G A G E M E N T E C O N O M Y M A R K E T I N G N A T I O N L O N D O N
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*InsideSales.com State of Sales Report July 2017

W E L C O M E T O T H E E N G A G E M E N T E C O N O M Y M A R K E T I N G N A T I O N L O N D O N
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*Forrester B2B buyers mandate a new charter for marketing and sales 2017

W E L C O M E T O T H E E N G A G E M E N T E C O N O M Y M A R K E T I N G N A T I O N L O N D O N
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Some practical things you can do now
Marketing Activity Sales Activity
Revenue
Growth

W E L C O M E T O T H E E N G A G E M E N T E C O N O M Y M A R K E T I N G N A T I O N L O N D O N
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Bonus: my new favourite tool

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W E L C O M E T O T H E E N G A G E M E N T E C O N O M Y M A R K E T I N G N AT I O N L O N D O N
Thank You

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Affiliate Marketing is a dynamic and lucrative method of earning income online, where individuals or businesses promote products or services and receive a commission for each sale, lead, or action generated through their referral. At its core, affiliate marketing operates on the principle of revenue sharing, where merchants reward affiliates for driving traffic or sales to their business. Understanding the Basics Affiliate Marketing is rooted in the concept of performance-based marketing. Instead of paying for traditional advertising methods upfront, merchants pay affiliates only when a specific action is completed, such as a sale, lead, or click. This performance-based model aligns the interests of both parties, as affiliates are incentivized to generate results for the merchants they promote. How Affiliate Marketing Works: The process of affiliate marketing typically involves three primary parties: the merchant, the affiliate, and the customer. The merchant, also known as the advertiser or retailer, is the entity that sells the product or service. The affiliate, often referred to as the publisher, promotes the merchant's products or services through various marketing channels. The customer, of course, is the individual who makes a purchase or takes the desired action. When a customer clicks on an affiliate link and completes the desired action, such as making a purchase, the affiliate earns a commission. This commission can vary depending on the merchant's affiliate program and the terms of the agreement between the merchant and the affiliate. The Role of Affiliates, Merchants, and Customers Affiliates play a crucial role in the success of affiliate marketing by leveraging their platforms, audience, and marketing skills to drive traffic and sales for merchants. Affiliates can range from individuals with personal blogs and socialHow Affiliate Marketing Works: The process of affiliate marketing typically involves three primary parties: the merchant, the affiliate, and the customer. The merchant, also known as the advertiser or retailer, is the entity that sells the product or service. The affiliate, often referred to as the publisher, promotes the merchant's products or services through various marketing channels. The customer, of course, is the individual who makes a purchase or takes the desired action. When a customer clicks on an affiliate link and completes the desired action, such as making a purchase, the affiliate earns a commission. This commission can vary depending on the merchant's affiliate program and the terms of the agreement between the merchant and the affiliate. The Role of Affiliates, Merchants, and Customers Affiliates play a crucial role in the success of affiliate marketing by leveraging their platforms, audience, and marketing skills to drive traffic and sales for merchants. Affiliates can range from individuals with personal blogs and social media accounts to large scale Marketing Institution

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The Partnership Between Sales and Marketing

1. This image cannot currently be displayed. The Partnership Between Sales and Marketing J a s o n S ib le y – Cre a tio n Ag e n c y

2. This image cannot currently be displayed. “How do you get sales to like you?”

3. This image cannot currently be displayed. “How do you get Marketing do what you want?”

4. W E L C O M E T O T H E E N G A G E M E N T E C O N O M Y M A R K E T I N G N A T I O N L O N D O N This image cannot currently be displayed.

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7. W E L C O M E T O T H E E N G A G E M E N T E C O N O M Y M A R K E T I N G N A T I O N L O N D O N This image cannot currently be displayed.

8. W E L C O M E T O T H E E N G A G E M E N T E C O N O M Y M A R K E T I N G N A T I O N L O N D O N This image cannot currently be displayed.

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11. W E L C O M E T O T H E E N G A G E M E N T E C O N O M Y M A R K E T I N G N A T I O N L O N D O N This image cannot currently be displayed.

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13. W E L C O M E T O T H E E N G A G E M E N T E C O N O M Y M A R K E T I N G N A T I O N L O N D O N This image cannot currently be displayed. *InsideSales.com State of Sales Report July 2017

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16. W E L C O M E T O T H E E N G A G E M E N T E C O N O M Y M A R K E T I N G N A T I O N L O N D O N This image cannot currently be displayed.

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27. This image cannot currently be displayed. W E L C O M E T O T H E E N G A G E M E N T E C O N O M Y M A R K E T I N G N AT I O N L O N D O N Thank You

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