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P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E
Project
Scope
Typical
Projects
and the
Stories
Behind
Them…
Our Work In Action…
£
www.marketsharewest.com
Project Scope Book 2011:Project Scope Book (Final) 6/9/11 1:39 PM Page 1
Our Work In Action…
P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E
Table of Contents…
Miller Gasket . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1
Basaw Manufacturing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2
Trio Tool & Die . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
Osterbauer Compressor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
Roush Industries . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
Pacific Transformer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
ACSCO Products . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
Doorgate Industries . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
VTN West . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
Royal Manufacturing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Innovative Engineering Group . . . . . . . . . . . . . . . . . . . . . . . . . 11
Thermal-Vac . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
Goldak . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13
Aztec Manufacturing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14
University of Toyota . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15
BT Industrial . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16
Lexus College . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17
Rapid Prototype . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18
Glass Doctor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19
B&W Industrial . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20
Our Experience . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21
westmarketshare
Project
Scope
We have helped 100’s organiza-
tions dramatically impact their
marketplace through a total
corporate re-branding campaign.
It is our belief that to be a leader
in your marketplace you must
think, act and look like one…
We can help you achieve that!
Take a look at what we have
done for some of our clients…
Project Scope Book 2011:Project Scope Book (Final) 6/9/11 1:39 PM Page 2
Our Work In Action…
Specifics…
Corporate Identity
Creation
Corporate Image
Communications
Sales & Marketing
Materials
Location Signage &
Identity Application
Online Strategy &
Site Development
Public Relations Activities
SalesSERV™
Direct
Marketing Program
New Business
Development
P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E
What we did…
MILLER GASKET…
Formally JMiller Company.
A closely-held private company
since their inception, Miller
Gasket has provided die- and
laser-cut manufactured services
for forty plus years.
A dated, staid corporate look
and feel and a need to better
communicate their high-tech
capabilities and niche laser-
based services was our cue…
First, we changed their name
and presentation in the market-
place from JMiller Co. to a more
descriptive: Miller Gasket.
Then we created a fresh line of
corporate sales materials and
an advanced on-line presence
including a password-protected
customer area and robust cus-
tom product quoting tool.
To ensure that the marketplace
receives the new Miller Gasket
message, we installed a data-
base driven new business devel-
opment campaign including
tele-research, direct marketing
and systematic prospect qualifi-
cation follow-up activities.westmarketshare
Project
Scope
£
BEFORE
AFTER
Client
Background
™ Founded in 1961
™ Laser & Die-Cut
Services
™ Privately Held
1
Project Scope Book 2011:Project Scope Book (Final) 6/9/11 1:39 PM Page 3
Our Work In Action…
Specifics…
Corporate Identity
Creation
Corporate Image
Communications
Sales & Marketing
Materials
Location Signage &
Identity Application
Online Strategy &
Site Development
SalesSERV™
Direct
Marketing Program
New Business
Development
P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E
What we did…
BASAW MANUFACTURING…
A premier crate manufacturing
firm specializing in sophisticated
shock resistant and specialty
crating and packaging whose
corporate image looked staid
and out-of-date. Equipped with
a 15-year-old brochure, a first
generation online presence and
an identity that did not communi-
cate their leadership in the
marketplace.
We transformed their organiza-
tion into a strong, aggressive,
dynamic-looking and acting
organization. We created and
implemented a corporate identity
campaign that helped communi-
cate a more sophisticated
message which better served
their high-end, high-tech crating
marketplace.
Through the implementation of
redesigned collateral materials, a
robust on-line presentation and
an aggressive database-driven
direct marketing program, Basaw
Manufacturing is on the move to
eclipse their sales goals for the
third straight year.
westmarketshare
Project
Scope
£
BEFORE
AFTER
Client
Background
™ Founded in 1961
™ Custom Crating
Manufacturing
™ Global Shipping
Services
™ Privately Held
2
Project Scope Book 2011:Project Scope Book (Final) 6/9/11 1:39 PM Page 4
Our Work In Action…
Specifics…
Corporate Identity
Creation
Corporate Image
Communications
Sales & Marketing
Materials
Online Strategy &
Site Development
Public Relations
Activities
P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E
What we did…
TRIO TOOL AND DIE…
A 40-year-old tool and die
manufacturing firm suffering from
a dated corporate identity need-
ed to distinguish themselves in
their marketplace. The transfer of
ownership to a Trio veteran of
twenty years, combined with that
individual’s desire to create
impact in the marketplace was
the perfect place for us to start.
The creation and implementation
of a new corporate identity,
production of a fresh line of cor-
porate sales materials and a
strong on-line presence helped
Trio round out their presentation
to their current and prospective
customer base.
An effective corporate re-intro-
duction to the marketplace
helped Trio Tool and Die better
communicate their capabilities
to their customers while
creating the distance desired
between themselves and their
competitors.
westmarketshare
Project
Scope
£
BEFORE
AFTER
Client
Background
™ Founded in 1958
™ Precision CNC
Machining &
Manufacturing
™ Privately Held
3
Project Scope Book 2011:Project Scope Book (Final) 6/9/11 1:39 PM Page 5
Our Work In Action…
Specifics…
Corporate Identity
Creation
Corporate Image
Communications
Sales & Marketing
Materials
Online Strategy &
Site Development
SalesSERV™
Direct
Marketing Program
Business Unit Creation
Trade Show
Presentation & Support
New Business
Development
Mobile Application
P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E
What we did…
OSTERBAUER COMPRESSOR…
This air compressor equipment &
services firm founded in 1934 had
relied on repeat business almost
exclusively for new revenue.
When the economy tightened
growth became flat. There was
no emphasis on, nor resources
allocated to new business devel-
opment and what little they had
in marketing materials portrayed
them as dated.
Our analysis revealed a company
with tremendous value but one
that did a poor job of communi-
cating that to their marketplace.
We created new, strong market-
ing materials positioning
Osterbauer as the market leader.
We also identified and created
five new business units that
opened up numerous new
opportunities.
A SalesSERV™ new business
development program was
implemented and quickly had a
pipeline loaded with new qualified
leads. Today Osterbauer enjoys a
new vision, steady growth and
exposed new opportunities.
westmarketshare
Project
Scope
£
BEFORE
AFTER
Client
Background
™ Founded in 1934
™ Air Compressor
Systems, Equipment,
and Services
™ Privately Held
4
Project Scope Book 2011:Project Scope Book (Final) 6/9/11 1:39 PM Page 6
Our Work In Action…
Specifics…
Corporate Identity
Creation
Corporate Image
Communications
Sales & Marketing
Materials
Location Signage &
Identity Application
Identity Standards
Program
Business Unit
Creation
P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E
What we did…
ROUSH INDUSTRIES…
A Detroit-based automotive
design and engineering firm with
a storied past and a bright future
in motorsports racing.
The organization, originally named
ECS/Roush for Engine Control
Systems and the last name of
the founder, Jack Roush, did
not portray their organization
or true capabilities.
We changed their name from
ECS/Roush to Roush Industries
and created and implemented
a series of business units
that helped better define and
focus on key service areas in
this strong and under-stated
organization.
The creation and implementation
of their new corporate identity
helped ‘Roush’ turn the corner
on their competition and obtain
expansive growth in their
marketplace.
Roush Industries continues to
be a major force in the
Motorsports and North American
Automotive marketplace.
westmarketshare
Project
Scope
£
BEFORE
AFTER
Client
Background™
Founded in 1987
™ Full-Service
Engineering &
Manufacturing
™ Automotive Industry
™ Privately Held
5
Project Scope Book 2011:Project Scope Book (Final) 6/9/11 1:39 PM Page 7
Our Work In Action…
Specifics…
Corporate Identity
Creation
Corporate Image
Communications
Sales & Marketing
Materials
Online Strategy &
Site Development
SalesSERV™
Direct
Marketing Program
New Business
Development
Trade Show
Presentation & Support
P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E
What we did…
PACIFIC TRANSFORMER…
A 20-year-old manufacturer of
custom and standard transform-
ers had lacked the ability to
successfully position themselves
as a leader in their market.
Equipped with global manufac-
turing capabilities, the engineers
that founded this company
were in a great position to set
themselves apart from their
competition.
Through the creation and imple-
mentation of a dynamic new
corporate identity and the devel-
opment of an aggressive market-
ing campaign we were able to
communicate their strengths and
position them as a true leader
in their market.
We also created image pieces
and case studies that not only
highlighted their strengths and
unique capabilities but also tar-
geted specific industries. Finally,
through the implementation of an
aggressive new business devel-
opment program they are on their
way to the most profitable years
in their company’s history.
westmarketshare
Project
Scope
£
AFTER
Client
Background
™ Founded in 1985
™ Custom Transformer
Manufacturer
™ Privately Held
6
BEFORE
Project Scope Book 2011:Project Scope Book (Final) 6/9/11 1:39 PM Page 8
Our Work In Action…
Specifics…
Corporate Identity
Creation
Corporate Image
Communications
Sales & Marketing
Materials
Online Strategy &
Site Development
SalesSERV™
Direct
Marketing Program
Business Unit Creation
Trade Show
Presentation & Support
New Business
Development
P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E
What we did…
ACSCO PRODUCTS
An engineering and manufactur-
ing firm that provides custom
trim, emblem and illumination
components for the automotive
industry. Originally seeking minor
changes to an un-impactful
website, we saw it differently.
To help better define their offer-
ings, we created and branded
multiple business units that bet-
ter communicate their expertise
and capabilities. The design and
development of offline sales and
marketing materials aimed at
specific industries positioned
them not only for opportunities in
existing markets but unrealized
markets as well.
We also produced completely
separate websites to clearly
communicate the capabilities of
each of the business units and
industries served. The design
and development of a strong
tradeshow presence as well as
the creation of sales presenta-
tions further solidified the consis-
tent message of a true market
leader.
westmarketshare
Project
Scope
£
AFTER
Client
Background
™ Founded in 1963
™ Component Supplier
to OEM Automotives
™ Privately Held
7
BEFORE
Project Scope Book 2011:Project Scope Book (Final) 6/9/11 1:39 PM Page 9
Our Work In Action…
Specifics…
Corporate Identity
Creation
Corporate Image
Communications
Sales & Marketing
Materials
Online Strategy &
Site Development
SalesSERV™
Direct
Marketing Program
Trade Show
Presentation & Support
New Business
Development
P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E
What we did…
DOORGATE INDUSTRIES…
A spin-off start-up company
manufacturing security rapid clo-
sure door systems, the principals
of Doorgate lacked the ability to
create a marketing strategy that
would assure their success.
We had the unique opportunity
to help them start off on the
right foot.
The creation of a solid corporate
identity helped instill confidence
and build credibility from the
start. We further helped define
their core competencies and
capabilities through full corpo-
rate/product development litera-
ture, as well as an effective
online presence.
The development of an aggres-
sive, direct mail campaign helped
introduce them into the market-
place by targeting specific
industries. Finally, the program
was rounded out to include a
dynamic Trade Show campaign
to assure maximum impact when
showcasing their products at
these events.
westmarketshare
Project
Scope
£
AFTER
Client
Background
™ Founded in 2004
™ Security Products
Manufacturer
™ Privately Held
8
Project Scope Book 2011:Project Scope Book (Final) 6/9/11 1:39 PM Page 10
Our Work In Action…
Specifics…
Corporate Identity
Creation
Corporate Image
Communications
Sales & Marketing
Materials
Online Strategy &
Site Development
SalesSERV™
Direct
Marketing Program
Marketing Unit Creation
New Business
Development
P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E
What we did…
VTN WEST…
This Southern California based
civil engineering firm had been
successful in the residential
market for nearly 60 years. But as
the market changed, they found
themselves struggling with an
outdated corporate image and
the inability to attract new
business from commercial and
non-residential markets.
The project commenced with the
creation of a bold new corporate
identity that communicated their
experience, industry knowledge
and advanced surveying technol-
ogy. Next, an image/capabilities
corporate brochure, industry spe-
cific literature and case studies
that highlighted their expertise in
key service areas. Then a robust
corporate website and micro
websites that showcased innova-
tive offerings of basic surveying
services.
We then implemented an aggres-
sive SalesSERV™ Direct Program,
our proprietary turn-key new
business development program.
westmarketshare
Project
Scope
£
BEFORE
AFTER
Client
Background
™ Founded in 1950
™ Civil Engineering
Firm
™ Privately Held
9
Project Scope Book 2011:Project Scope Book (Final) 6/9/11 1:39 PM Page 11
Our Work In Action…
Specifics…
Corporate Identity
Creation
Sales Literature
Industry Single
Sheets
Online Strategy &
Site Development
P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E
What we did…
ROYAL MANUFACTURING…
Royal Manufacturing Industries
Inc., a quality precision sheet
metal fabrication company, had
established themselves as a solid
manufacturer of superior prod-
ucts for a number of industries;
however, they lacked the image
and marketing tools necessary to
properly communicate their capa-
bilities which fueled their decision
to hire our firm.
We quickly worked to rejuvenate
their image by introducing a bold
new corporate identity, corporate
literature and industry targeted
single sheets to showcase specif-
ic capabilities. We also designed
and developed a substantial new
website which positioned their
company as a leader in their
marketplace.
Outfitted with their new image,
Royal Manufacturing is poised
and ready to take on the role of
the market leader and experience
the growth fit for the level of qual-
ity and precision they provide.
westmarketshare
Project
Scope
£
BEFORE
AFTER
Client
Background
™ Founded in 1986
™ Precision Sheet
Metal Manufacturing
™ Privately Held
10
Project Scope Book 2011:Project Scope Book (Final) 6/9/11 1:39 PM Page 12
Our Work In Action…
Specifics…
Corporate Identity
Creation
Corporate Image
Communications
Sales & Marketing
Materials
Industry Specific
Communications
Online Strategy &
Site Development
SalesSERV™
Direct
Marketing Program
Sales Leadership
New Business
Development
P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E
What we did…
INNOVATIVE ENGINEERING
GROUP…
This talented MEP engineering
firm with an impressive list of
clients found themselves facing
static growth, relying solely on
their existing clients to generate
new revenue. The company was
virtually unknown to most of the
marketplace.
IEG suffered from dated market-
ing tools, minimal internet pres-
ence, no formal marketing plan
and no one trained to sell their
services... We changed all that.
We reinvigorated the company
from the CEO down by crafting
a new corporate vision, powerful
marketing materials and a web-
site that targets their markets
and reinforces their image of an
industry leader. We also identified
and created three “key” innova-
tive business units.
We implemented a SalesSERV™
new business development pro-
gram and taught their team how
to sell. The turnaround was and
continues to be dramatic.
westmarketshare
Project
Scope
£
BEFORE
AFTER
Client
Background
™ Founded in 1995
™ (MEP) Mechanical,
Electrical & Plumb-
ing Engineering
™ Privately Held
11
Project Scope Book 2011:Project Scope Book (Final) 6/9/11 1:39 PM Page 13
Our Work In Action…
Specifics…
Corporate Identity
Creation
Corporate Image
Communications
Sales & Marketing
Materials
Industry Specific
Communications
Online Strategy &
Site Development
SalesSERV™
Direct
Marketing Program
Sales Leadership
New Business
Development
P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E
What we did…
THERMAL-VAC…
This precision brazing & heat
treating powerhouse had 25 years
of refined expertise under their
belt, but lacked the image of an
industry leader which caused
growth to become stagnant.
We initiated their corporate identi-
ty transformation by making a
slight but impactful change to
their logo. Next, we created a
line of process & industry-specific
single sheets to effectively
communicate their capabilities.
These materials shaped their
print identity into one that better
fit a cutting-edge supplier.
Their online identity was
revamped by a new comprehen-
sive website & mobile application
which jointly acted as a platform
to better connect with customers.
These tools supported the imple-
mentation of their SalesSERV™
Program, which re-introduced
them to the marketplace, provid-
ing their company with a source
of new opportunities for years
to come.
westmarketshare
Project
Scope
£
BEFORE
AFTER
Client
Background
™ Founded in 1985
™ Brazing & Heat
Treat Processing
™ Privately Held
12
Project Scope Book 2011:Project Scope Book (Final) 6/9/11 1:39 PM Page 14
Our Work In Action…
Specifics…
Corporate Identity
Creation
Corporate Image
Communications
Product Identity
Sales & Marketing
Materials
Online Strategy &
Site Development
Trade Show
Presentation & Support
New Business
Development
P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E
What we did…
GOLDAK…
A manufacturer of underground
locating equipment since the
30’s, Goldak is a true pioneer in
their field. Over the years, their
weak corporate identity and lack
of marketing communications
impeded their growth and even-
tually positioned them behind
their less capable competition.
This privately held, family-owned
business hired our firm to
breathe new life into their prod-
uct line and create a corporate
identity and marketing strategy
that would help them assume the
leadership position once again.
We produced an exciting cam-
paign that communicates their
expertise and raises their level
of sophistication to that of a true
market leader. Further creation
of corporate sales materials and
a strong on-line presence that’s
e-commerce enabled brought
Goldak back where they belong–
a leader in their marketplace.
westmarketshare
Project
Scope
£
BEFORE
AFTER
Client
Background
™ Founded in 1933
™ Underground
Locating Equipment
™ Privately Held
13
Project Scope Book 2011:Project Scope Book (Final) 6/9/11 1:40 PM Page 15
Our Work In Action…
Specifics…
Corporate Identity
Creation
Corporate Image
Communications
Sales & Marketing
Materials
Location Signage &
Identity Application
Online Strategy &
Site Development
Trade Show
Presentation & Support
New Business
Development
P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E
What we did…
AZTEC MANUFACTURING…
A high-volume production
machining and manufacturing
firm was thirteen years old when
we originally began working with
them. Although initially reluctant
to incur the costs and resources
involved with a change in their
corporate identity, they ultimately
decided to hire our firm.
We created and implemented a
bold and exciting new corporate
identity campaign, both off and
on-line including a re-designed
logo and a focus on communica-
tions with their current customer
base and small prospective
marketplace.
Sales and marketing support
materials, plant signage and
lobby redesign followed. In
the following four years Aztec
realized sales growth upwards
of 60%.
Frances Lopez, founder and
CEO of Aztec, still speaks of
the value and impact this pro-
gram has had and continues
to have on their organization.
westmarketshare
Project
Scope
£
BEFORE
AFTER
Client
Background
™ Founded in 1984
™ Automotive Industry
™ Production Mach-
ining Specialists
™ Privately Held
14
Project Scope Book 2011:Project Scope Book (Final) 6/9/11 1:40 PM Page 16
Our Work In Action…
Specifics…
Corporate Identity
Creation
Corporate Image
Communications
Sales & Marketing
Materials
Online Strategy &
Site Development
P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E
What we did…
UNIVERSITY OF TOYOTA…
The University of Toyota had
previously tapped our organiza-
tion for multiple internet applica-
tion projects. Their desire to
utilize our design capabilities
made this project possible.
We were assigned the task of
creating new branding and
course and support materials for
the School of Retail Professional
Development organization.
A new ‘look and feel’ was creat-
ed, as well as course catalogs,
promotional brochure/materials
and individual course data
sheets to round out the package.
A corporate intra-net site was
created and the new branding
was used to tie the group and
materials together. The group
continues to utilize and expand
on these materials and branding,
created by MarketShare West.
westmarketshare
Project
Scope
£
Client
Background
™ Founded in 1973
™ World-Class
Training Organization
™ Toyota Motor
Sales Corporation
15
Project Scope Book 2011:Project Scope Book (Final) 6/9/11 1:40 PM Page 17
Our Work In Action…
Specifics…
Corporate Identity
Creation
Corporate Image
Communications
Sales & Marketing
Materials
Location Signage &
Identity Application
Online Strategy &
Site Development
SalesSERV™
Direct
Marketing Program
New Business
Development
P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E
What we did…
BT INDUSTRIAL…
A family-owned industrial sup-
plies company serving the film
and manufacturing industry in
Los Angeles for over 50 years
was suffering from a corporate
malaise, an ineffective and at
times, non-existent new business
development activity.
Working with the principals at
B&T we successfully created and
implemented a bold new corpo-
rate identity including a name
adjustment from: B&T Industrial
to BT Industrial.
A re-introduction to their market-
place proceeded. Armed with
a line of strong direct sales and
marketing materials, a com-
merce-enabled website and a
new business development
campaign including tele- and
direct marketing support.
BT’s Sales have continued to
increase since first implementing
the program. Most importantly
of all, they now have a renewed
sense of corporate worth, a
revitalized staff and a vision and
direction that they had been
missing for the last 20+ years.westmarketshare
Project
Scope
£
BEFORE
AFTER
Client
Background
™ Founded in 1947
™ Supplier &
Distributor of
Industrial Tools
& Supplies
™ Privately Held
16
Project Scope Book 2011:Project Scope Book (Final) 6/9/11 1:40 PM Page 18
Our Work In Action…
Specifics…
Corporate Identity
Creation
Corporate Image
Communications
Sales & Marketing
Materials
Online Strategy &
Site Development
P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E
What we did…
LEXUS COLLEGE…
Lexus College, originally part
of the University of Toyota,
became an entity of its own in
early 2003. We were brought
in to create the very first set
of course materials the organi-
zation would use to communi-
cate their organization and
curriculum.
As branding was non-existent
when we began, our task
included creating an overall
‘look and feel’ that would best
represent this finely tuned
and prestigious learning
organization.
The project included developing
University branding and the
creation and production of
course catalogs, promotional
brochure/materials and individ-
ual course data sheets. Lexus
College continues to utilize and
build on this initial branding in
other areas of their organization.
westmarketshare
Project
Scope
£
Client
Background
™ Founded in 2003
™ World-Class
Training Organization
™ Toyota Motor
Sales Corporation
17
Project Scope Book 2011:Project Scope Book (Final) 6/9/11 1:40 PM Page 19
Our Work In Action…
Specifics…
Corporate Identity
Creation
Corporate Image
Communications
Sales & Marketing
Materials
SalesSERV™
Direct
Marketing Program
Trade Show
Presentation & Support
New Business
Development
P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E
What we did…
RAPID PROTOTYPE…
A start-up/new business unit in a
family of companies that provide
services to the machining and
manufacturing industry.
With millions invested in cutting-
edge technology and equipment,
yet new to the arena of high-
tech and sophisticated rapid
prototype services, it was impor-
tant to look the role of a strong
and experienced organization.
The aim was to communicate
them as the market leader at the
top of their field and not the
start-up organization that they
really were. A bold and dynamic
corporate identity was imple-
mented as well as a complete
line of instructional and corporate
image and capabilities materials.
Their strong corporate identity
could be felt in their trade show
materials, online presence
and in their sales presentations
as well.
westmarketshare
Project
Scope
£
BEFORE
AFTER
Client
Background
™ Founded in 1996
™ Provider of SLA
Rapid Prototypes
™ Privately Held
18
Project Scope Book 2011:Project Scope Book (Final) 6/9/11 1:40 PM Page 20
Our Work In Action…
Specifics…
Commercial Brand
Identity Creation
Corporate Image
Communications
Sales & Marketing
Materials
Online Strategy &
Site Development
SalesSERV™
Direct
Marketing Program
Marketing Unit Creation
New Business
Development
P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E
What we did…
GLASS DOCTOR…
With solid roots in residential
glass services, Glass Doctor®
National held a solid reputation
for providing quality products and
professional workmanship. Their
desire to build a substantial com-
mercial business was hampered
by their limited communication
materials that could speak to their
experience in this area. That’s
where we came in.
We first created a dynamic com-
mercial brand that complimented
their existing corporate brand/
image. We then designed a full
line of targeted communication
materials along with a strong
commercial website that further
spoke to their expertise as a
commercial partner. Finally, our
SalesSERV Direct™ new business
development program helped to
build new commercial relation-
ships one-at-a-time.
Our marketing program has
brought leadership and vision and
opened the door to new business
opportunities, positioning the
company to dramatically increase
profits for years to come.westmarketshare
Project
Scope
£
BEFORE
AFTER
Client
Background
™ Founded in 1971
™ Glass Repair
and Replacement
Services
™ 440 Franchises
19
Project Scope Book 2011:Project Scope Book (Final) 6/9/11 1:40 PM Page 21
Our Work In Action…
Specifics…
Corporate Identity
Creation
Sales Literature
Innovative Sales
Program/Branded
Program Identity
Corporate Website
Marketing Unit Creation
Program Micro-Site
& Branded Sales
Campaign
P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E
What we did…
B&W INDUSTRIAL…
A top-quality distributor of indus-
trial supplies to commercial and
industrial clients for over 25
years. They attributed their suc-
cess to their ability to change
with the times, as well as antici-
pate the needs of their cus-
tomers. What they needed help
with was their overall marketing
strategy-that’s where we came in.
Their corporate logo was solid,
but their communications materi-
als were lacking and their website
was in need of rejuvenation. Our
first task was to help innovate
and better communicate their
valuable but under sold VMI pro-
gram. An exciting new program
identity, bold capability literature
and dedicated micro-site help set
B&W’s VMI program apart from
their competitors.
Equipped with a sophisticated
identity, a robust corporate web-
site and an innovative sales and
marketing campaign – B&W
Industrial is now poised with the
marketing tools, message and
vision necessary to succeed and
grow in today’s competitive
industrial marketplace.
westmarketshare
Project
Scope
£
BEFORE
AFTER
Client
Background
™ Founded in 1994
™ Distributor of
Industrial Supplies
™ Privately Held
20
Project Scope Book 2011:Project Scope Book (Final) 6/9/11 1:40 PM Page 22
Our Work In Action…
P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E
Professional and Business Services
- CAD/CAM Computer Software and Hardware Sales VAR/SI
- Software Integration Development Capabilities
- Document Imaging and Work-Flo Management Systems
- CMM Inspection Services
- Civil Engineering and Survey Services
- Financial Services, Estate Planning and Life Insurance
- Computer Leasing and Re-Marketing
- Financial Services and Investment Brokerage
- Personnel and Recruiting Service
- Property Casualty and E & O Insurance
- Commercial Interior Design Services
- Continuous Forms Manufacturer & Business Printing
- HVAC & Plumbing Mechanical Contracting
- Energy and Natural Gas Storage and Transportation
High-Tech
- Electronic Contract/Component Manufacturing
- X-Ray Optics for Medical and Nuclear Research
- Software Engineering and Consulting
- Software Products, Integration, Development and Distribution
Miscellaneous
- Pre-Manufactured Modular Homes
- Hospitals and Women’s Health Clinics
- Industrial Supplies
- Glass Repair and Replacement
westmarketshare
Leverage the experience that comes from being on the plant floors of over 250 companies
in more than 50 business-to-business industries and markets.
Leverage Our Knowledge Base…
£
Manufacturing and Industrial Markets
- Die and Laser Cutting Services
- Automotive Design and Engineering Services
- Automation and Plant Floor Controls
- Rapid Prototyping Sales, Processes and Technologies
- Robotics/Automation Peripheral Accessory Manufacturing
- Machine Tool and Die Industry (Machines and Tools)
- Automotive Wiring Harness and Tape Manufacturer/Distributor
- Industrial Design, Engineering, Model, Tool and Prototype
Services
- CAD-CAM Design and Manufacturing
- Product Engineering, Surface Development and Cutter Path
Technology
- Sheet Metal Forming and Manufacturing
- Plastic Injection Molding
- Stone and Marble Fabrication Supplies and Services
- Injection Molding of Convolute Plastic Tubing
- Gasket Manufacturing and Sales
- SMC (Sheet Molded Compound) Panel Manufacturing
- RIM and SRIM Plastic Product Manufacturing
- Noise and Vibration Analysis
- High Tech Crating & Packaging
- Plating Chemical Manufacturing
- Production Machining and Manufacturing
- Checking Fixtures and Mold Models
- Custom Transformer Manufacturing
- Custom Die Cast Manufacturing
Our Experience…
Project Scope Book 2011:Project Scope Book (Final) 6/9/11 1:40 PM Page 23
P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E
www.marketsharewest.com
2615 Pacific Coast Hwy. ¡ Suite 206 ¡ Hermosa Beach, CA 90254
310-546-5265 ¡ fax 310-937-3124 ¡ www.marketsharewest.com
Project Scope Book 2011:Project Scope Book (Final) 6/9/11 1:40 PM Page 24

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Project Scope Book.2018

  • 1. P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E Project Scope Typical Projects and the Stories Behind Them… Our Work In Action… £ www.marketsharewest.com Project Scope Book 2011:Project Scope Book (Final) 6/9/11 1:39 PM Page 1
  • 2. Our Work In Action… P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E Table of Contents… Miller Gasket . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 Basaw Manufacturing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 Trio Tool & Die . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 Osterbauer Compressor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Roush Industries . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 Pacific Transformer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 ACSCO Products . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 Doorgate Industries . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 VTN West . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 Royal Manufacturing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 Innovative Engineering Group . . . . . . . . . . . . . . . . . . . . . . . . . 11 Thermal-Vac . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 Goldak . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 Aztec Manufacturing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 University of Toyota . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15 BT Industrial . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 Lexus College . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17 Rapid Prototype . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18 Glass Doctor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19 B&W Industrial . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20 Our Experience . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21 westmarketshare Project Scope We have helped 100’s organiza- tions dramatically impact their marketplace through a total corporate re-branding campaign. It is our belief that to be a leader in your marketplace you must think, act and look like one… We can help you achieve that! Take a look at what we have done for some of our clients… Project Scope Book 2011:Project Scope Book (Final) 6/9/11 1:39 PM Page 2
  • 3. Our Work In Action… Specifics… Corporate Identity Creation Corporate Image Communications Sales & Marketing Materials Location Signage & Identity Application Online Strategy & Site Development Public Relations Activities SalesSERV™ Direct Marketing Program New Business Development P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E What we did… MILLER GASKET… Formally JMiller Company. A closely-held private company since their inception, Miller Gasket has provided die- and laser-cut manufactured services for forty plus years. A dated, staid corporate look and feel and a need to better communicate their high-tech capabilities and niche laser- based services was our cue… First, we changed their name and presentation in the market- place from JMiller Co. to a more descriptive: Miller Gasket. Then we created a fresh line of corporate sales materials and an advanced on-line presence including a password-protected customer area and robust cus- tom product quoting tool. To ensure that the marketplace receives the new Miller Gasket message, we installed a data- base driven new business devel- opment campaign including tele-research, direct marketing and systematic prospect qualifi- cation follow-up activities.westmarketshare Project Scope £ BEFORE AFTER Client Background ™ Founded in 1961 ™ Laser & Die-Cut Services ™ Privately Held 1 Project Scope Book 2011:Project Scope Book (Final) 6/9/11 1:39 PM Page 3
  • 4. Our Work In Action… Specifics… Corporate Identity Creation Corporate Image Communications Sales & Marketing Materials Location Signage & Identity Application Online Strategy & Site Development SalesSERV™ Direct Marketing Program New Business Development P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E What we did… BASAW MANUFACTURING… A premier crate manufacturing firm specializing in sophisticated shock resistant and specialty crating and packaging whose corporate image looked staid and out-of-date. Equipped with a 15-year-old brochure, a first generation online presence and an identity that did not communi- cate their leadership in the marketplace. We transformed their organiza- tion into a strong, aggressive, dynamic-looking and acting organization. We created and implemented a corporate identity campaign that helped communi- cate a more sophisticated message which better served their high-end, high-tech crating marketplace. Through the implementation of redesigned collateral materials, a robust on-line presentation and an aggressive database-driven direct marketing program, Basaw Manufacturing is on the move to eclipse their sales goals for the third straight year. westmarketshare Project Scope £ BEFORE AFTER Client Background ™ Founded in 1961 ™ Custom Crating Manufacturing ™ Global Shipping Services ™ Privately Held 2 Project Scope Book 2011:Project Scope Book (Final) 6/9/11 1:39 PM Page 4
  • 5. Our Work In Action… Specifics… Corporate Identity Creation Corporate Image Communications Sales & Marketing Materials Online Strategy & Site Development Public Relations Activities P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E What we did… TRIO TOOL AND DIE… A 40-year-old tool and die manufacturing firm suffering from a dated corporate identity need- ed to distinguish themselves in their marketplace. The transfer of ownership to a Trio veteran of twenty years, combined with that individual’s desire to create impact in the marketplace was the perfect place for us to start. The creation and implementation of a new corporate identity, production of a fresh line of cor- porate sales materials and a strong on-line presence helped Trio round out their presentation to their current and prospective customer base. An effective corporate re-intro- duction to the marketplace helped Trio Tool and Die better communicate their capabilities to their customers while creating the distance desired between themselves and their competitors. westmarketshare Project Scope £ BEFORE AFTER Client Background ™ Founded in 1958 ™ Precision CNC Machining & Manufacturing ™ Privately Held 3 Project Scope Book 2011:Project Scope Book (Final) 6/9/11 1:39 PM Page 5
  • 6. Our Work In Action… Specifics… Corporate Identity Creation Corporate Image Communications Sales & Marketing Materials Online Strategy & Site Development SalesSERV™ Direct Marketing Program Business Unit Creation Trade Show Presentation & Support New Business Development Mobile Application P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E What we did… OSTERBAUER COMPRESSOR… This air compressor equipment & services firm founded in 1934 had relied on repeat business almost exclusively for new revenue. When the economy tightened growth became flat. There was no emphasis on, nor resources allocated to new business devel- opment and what little they had in marketing materials portrayed them as dated. Our analysis revealed a company with tremendous value but one that did a poor job of communi- cating that to their marketplace. We created new, strong market- ing materials positioning Osterbauer as the market leader. We also identified and created five new business units that opened up numerous new opportunities. A SalesSERV™ new business development program was implemented and quickly had a pipeline loaded with new qualified leads. Today Osterbauer enjoys a new vision, steady growth and exposed new opportunities. westmarketshare Project Scope £ BEFORE AFTER Client Background ™ Founded in 1934 ™ Air Compressor Systems, Equipment, and Services ™ Privately Held 4 Project Scope Book 2011:Project Scope Book (Final) 6/9/11 1:39 PM Page 6
  • 7. Our Work In Action… Specifics… Corporate Identity Creation Corporate Image Communications Sales & Marketing Materials Location Signage & Identity Application Identity Standards Program Business Unit Creation P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E What we did… ROUSH INDUSTRIES… A Detroit-based automotive design and engineering firm with a storied past and a bright future in motorsports racing. The organization, originally named ECS/Roush for Engine Control Systems and the last name of the founder, Jack Roush, did not portray their organization or true capabilities. We changed their name from ECS/Roush to Roush Industries and created and implemented a series of business units that helped better define and focus on key service areas in this strong and under-stated organization. The creation and implementation of their new corporate identity helped ‘Roush’ turn the corner on their competition and obtain expansive growth in their marketplace. Roush Industries continues to be a major force in the Motorsports and North American Automotive marketplace. westmarketshare Project Scope £ BEFORE AFTER Client Background™ Founded in 1987 ™ Full-Service Engineering & Manufacturing ™ Automotive Industry ™ Privately Held 5 Project Scope Book 2011:Project Scope Book (Final) 6/9/11 1:39 PM Page 7
  • 8. Our Work In Action… Specifics… Corporate Identity Creation Corporate Image Communications Sales & Marketing Materials Online Strategy & Site Development SalesSERV™ Direct Marketing Program New Business Development Trade Show Presentation & Support P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E What we did… PACIFIC TRANSFORMER… A 20-year-old manufacturer of custom and standard transform- ers had lacked the ability to successfully position themselves as a leader in their market. Equipped with global manufac- turing capabilities, the engineers that founded this company were in a great position to set themselves apart from their competition. Through the creation and imple- mentation of a dynamic new corporate identity and the devel- opment of an aggressive market- ing campaign we were able to communicate their strengths and position them as a true leader in their market. We also created image pieces and case studies that not only highlighted their strengths and unique capabilities but also tar- geted specific industries. Finally, through the implementation of an aggressive new business devel- opment program they are on their way to the most profitable years in their company’s history. westmarketshare Project Scope £ AFTER Client Background ™ Founded in 1985 ™ Custom Transformer Manufacturer ™ Privately Held 6 BEFORE Project Scope Book 2011:Project Scope Book (Final) 6/9/11 1:39 PM Page 8
  • 9. Our Work In Action… Specifics… Corporate Identity Creation Corporate Image Communications Sales & Marketing Materials Online Strategy & Site Development SalesSERV™ Direct Marketing Program Business Unit Creation Trade Show Presentation & Support New Business Development P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E What we did… ACSCO PRODUCTS An engineering and manufactur- ing firm that provides custom trim, emblem and illumination components for the automotive industry. Originally seeking minor changes to an un-impactful website, we saw it differently. To help better define their offer- ings, we created and branded multiple business units that bet- ter communicate their expertise and capabilities. The design and development of offline sales and marketing materials aimed at specific industries positioned them not only for opportunities in existing markets but unrealized markets as well. We also produced completely separate websites to clearly communicate the capabilities of each of the business units and industries served. The design and development of a strong tradeshow presence as well as the creation of sales presenta- tions further solidified the consis- tent message of a true market leader. westmarketshare Project Scope £ AFTER Client Background ™ Founded in 1963 ™ Component Supplier to OEM Automotives ™ Privately Held 7 BEFORE Project Scope Book 2011:Project Scope Book (Final) 6/9/11 1:39 PM Page 9
  • 10. Our Work In Action… Specifics… Corporate Identity Creation Corporate Image Communications Sales & Marketing Materials Online Strategy & Site Development SalesSERV™ Direct Marketing Program Trade Show Presentation & Support New Business Development P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E What we did… DOORGATE INDUSTRIES… A spin-off start-up company manufacturing security rapid clo- sure door systems, the principals of Doorgate lacked the ability to create a marketing strategy that would assure their success. We had the unique opportunity to help them start off on the right foot. The creation of a solid corporate identity helped instill confidence and build credibility from the start. We further helped define their core competencies and capabilities through full corpo- rate/product development litera- ture, as well as an effective online presence. The development of an aggres- sive, direct mail campaign helped introduce them into the market- place by targeting specific industries. Finally, the program was rounded out to include a dynamic Trade Show campaign to assure maximum impact when showcasing their products at these events. westmarketshare Project Scope £ AFTER Client Background ™ Founded in 2004 ™ Security Products Manufacturer ™ Privately Held 8 Project Scope Book 2011:Project Scope Book (Final) 6/9/11 1:39 PM Page 10
  • 11. Our Work In Action… Specifics… Corporate Identity Creation Corporate Image Communications Sales & Marketing Materials Online Strategy & Site Development SalesSERV™ Direct Marketing Program Marketing Unit Creation New Business Development P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E What we did… VTN WEST… This Southern California based civil engineering firm had been successful in the residential market for nearly 60 years. But as the market changed, they found themselves struggling with an outdated corporate image and the inability to attract new business from commercial and non-residential markets. The project commenced with the creation of a bold new corporate identity that communicated their experience, industry knowledge and advanced surveying technol- ogy. Next, an image/capabilities corporate brochure, industry spe- cific literature and case studies that highlighted their expertise in key service areas. Then a robust corporate website and micro websites that showcased innova- tive offerings of basic surveying services. We then implemented an aggres- sive SalesSERV™ Direct Program, our proprietary turn-key new business development program. westmarketshare Project Scope £ BEFORE AFTER Client Background ™ Founded in 1950 ™ Civil Engineering Firm ™ Privately Held 9 Project Scope Book 2011:Project Scope Book (Final) 6/9/11 1:39 PM Page 11
  • 12. Our Work In Action… Specifics… Corporate Identity Creation Sales Literature Industry Single Sheets Online Strategy & Site Development P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E What we did… ROYAL MANUFACTURING… Royal Manufacturing Industries Inc., a quality precision sheet metal fabrication company, had established themselves as a solid manufacturer of superior prod- ucts for a number of industries; however, they lacked the image and marketing tools necessary to properly communicate their capa- bilities which fueled their decision to hire our firm. We quickly worked to rejuvenate their image by introducing a bold new corporate identity, corporate literature and industry targeted single sheets to showcase specif- ic capabilities. We also designed and developed a substantial new website which positioned their company as a leader in their marketplace. Outfitted with their new image, Royal Manufacturing is poised and ready to take on the role of the market leader and experience the growth fit for the level of qual- ity and precision they provide. westmarketshare Project Scope £ BEFORE AFTER Client Background ™ Founded in 1986 ™ Precision Sheet Metal Manufacturing ™ Privately Held 10 Project Scope Book 2011:Project Scope Book (Final) 6/9/11 1:39 PM Page 12
  • 13. Our Work In Action… Specifics… Corporate Identity Creation Corporate Image Communications Sales & Marketing Materials Industry Specific Communications Online Strategy & Site Development SalesSERV™ Direct Marketing Program Sales Leadership New Business Development P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E What we did… INNOVATIVE ENGINEERING GROUP… This talented MEP engineering firm with an impressive list of clients found themselves facing static growth, relying solely on their existing clients to generate new revenue. The company was virtually unknown to most of the marketplace. IEG suffered from dated market- ing tools, minimal internet pres- ence, no formal marketing plan and no one trained to sell their services... We changed all that. We reinvigorated the company from the CEO down by crafting a new corporate vision, powerful marketing materials and a web- site that targets their markets and reinforces their image of an industry leader. We also identified and created three “key” innova- tive business units. We implemented a SalesSERV™ new business development pro- gram and taught their team how to sell. The turnaround was and continues to be dramatic. westmarketshare Project Scope £ BEFORE AFTER Client Background ™ Founded in 1995 ™ (MEP) Mechanical, Electrical & Plumb- ing Engineering ™ Privately Held 11 Project Scope Book 2011:Project Scope Book (Final) 6/9/11 1:39 PM Page 13
  • 14. Our Work In Action… Specifics… Corporate Identity Creation Corporate Image Communications Sales & Marketing Materials Industry Specific Communications Online Strategy & Site Development SalesSERV™ Direct Marketing Program Sales Leadership New Business Development P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E What we did… THERMAL-VAC… This precision brazing & heat treating powerhouse had 25 years of refined expertise under their belt, but lacked the image of an industry leader which caused growth to become stagnant. We initiated their corporate identi- ty transformation by making a slight but impactful change to their logo. Next, we created a line of process & industry-specific single sheets to effectively communicate their capabilities. These materials shaped their print identity into one that better fit a cutting-edge supplier. Their online identity was revamped by a new comprehen- sive website & mobile application which jointly acted as a platform to better connect with customers. These tools supported the imple- mentation of their SalesSERV™ Program, which re-introduced them to the marketplace, provid- ing their company with a source of new opportunities for years to come. westmarketshare Project Scope £ BEFORE AFTER Client Background ™ Founded in 1985 ™ Brazing & Heat Treat Processing ™ Privately Held 12 Project Scope Book 2011:Project Scope Book (Final) 6/9/11 1:39 PM Page 14
  • 15. Our Work In Action… Specifics… Corporate Identity Creation Corporate Image Communications Product Identity Sales & Marketing Materials Online Strategy & Site Development Trade Show Presentation & Support New Business Development P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E What we did… GOLDAK… A manufacturer of underground locating equipment since the 30’s, Goldak is a true pioneer in their field. Over the years, their weak corporate identity and lack of marketing communications impeded their growth and even- tually positioned them behind their less capable competition. This privately held, family-owned business hired our firm to breathe new life into their prod- uct line and create a corporate identity and marketing strategy that would help them assume the leadership position once again. We produced an exciting cam- paign that communicates their expertise and raises their level of sophistication to that of a true market leader. Further creation of corporate sales materials and a strong on-line presence that’s e-commerce enabled brought Goldak back where they belong– a leader in their marketplace. westmarketshare Project Scope £ BEFORE AFTER Client Background ™ Founded in 1933 ™ Underground Locating Equipment ™ Privately Held 13 Project Scope Book 2011:Project Scope Book (Final) 6/9/11 1:40 PM Page 15
  • 16. Our Work In Action… Specifics… Corporate Identity Creation Corporate Image Communications Sales & Marketing Materials Location Signage & Identity Application Online Strategy & Site Development Trade Show Presentation & Support New Business Development P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E What we did… AZTEC MANUFACTURING… A high-volume production machining and manufacturing firm was thirteen years old when we originally began working with them. Although initially reluctant to incur the costs and resources involved with a change in their corporate identity, they ultimately decided to hire our firm. We created and implemented a bold and exciting new corporate identity campaign, both off and on-line including a re-designed logo and a focus on communica- tions with their current customer base and small prospective marketplace. Sales and marketing support materials, plant signage and lobby redesign followed. In the following four years Aztec realized sales growth upwards of 60%. Frances Lopez, founder and CEO of Aztec, still speaks of the value and impact this pro- gram has had and continues to have on their organization. westmarketshare Project Scope £ BEFORE AFTER Client Background ™ Founded in 1984 ™ Automotive Industry ™ Production Mach- ining Specialists ™ Privately Held 14 Project Scope Book 2011:Project Scope Book (Final) 6/9/11 1:40 PM Page 16
  • 17. Our Work In Action… Specifics… Corporate Identity Creation Corporate Image Communications Sales & Marketing Materials Online Strategy & Site Development P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E What we did… UNIVERSITY OF TOYOTA… The University of Toyota had previously tapped our organiza- tion for multiple internet applica- tion projects. Their desire to utilize our design capabilities made this project possible. We were assigned the task of creating new branding and course and support materials for the School of Retail Professional Development organization. A new ‘look and feel’ was creat- ed, as well as course catalogs, promotional brochure/materials and individual course data sheets to round out the package. A corporate intra-net site was created and the new branding was used to tie the group and materials together. The group continues to utilize and expand on these materials and branding, created by MarketShare West. westmarketshare Project Scope £ Client Background ™ Founded in 1973 ™ World-Class Training Organization ™ Toyota Motor Sales Corporation 15 Project Scope Book 2011:Project Scope Book (Final) 6/9/11 1:40 PM Page 17
  • 18. Our Work In Action… Specifics… Corporate Identity Creation Corporate Image Communications Sales & Marketing Materials Location Signage & Identity Application Online Strategy & Site Development SalesSERV™ Direct Marketing Program New Business Development P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E What we did… BT INDUSTRIAL… A family-owned industrial sup- plies company serving the film and manufacturing industry in Los Angeles for over 50 years was suffering from a corporate malaise, an ineffective and at times, non-existent new business development activity. Working with the principals at B&T we successfully created and implemented a bold new corpo- rate identity including a name adjustment from: B&T Industrial to BT Industrial. A re-introduction to their market- place proceeded. Armed with a line of strong direct sales and marketing materials, a com- merce-enabled website and a new business development campaign including tele- and direct marketing support. BT’s Sales have continued to increase since first implementing the program. Most importantly of all, they now have a renewed sense of corporate worth, a revitalized staff and a vision and direction that they had been missing for the last 20+ years.westmarketshare Project Scope £ BEFORE AFTER Client Background ™ Founded in 1947 ™ Supplier & Distributor of Industrial Tools & Supplies ™ Privately Held 16 Project Scope Book 2011:Project Scope Book (Final) 6/9/11 1:40 PM Page 18
  • 19. Our Work In Action… Specifics… Corporate Identity Creation Corporate Image Communications Sales & Marketing Materials Online Strategy & Site Development P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E What we did… LEXUS COLLEGE… Lexus College, originally part of the University of Toyota, became an entity of its own in early 2003. We were brought in to create the very first set of course materials the organi- zation would use to communi- cate their organization and curriculum. As branding was non-existent when we began, our task included creating an overall ‘look and feel’ that would best represent this finely tuned and prestigious learning organization. The project included developing University branding and the creation and production of course catalogs, promotional brochure/materials and individ- ual course data sheets. Lexus College continues to utilize and build on this initial branding in other areas of their organization. westmarketshare Project Scope £ Client Background ™ Founded in 2003 ™ World-Class Training Organization ™ Toyota Motor Sales Corporation 17 Project Scope Book 2011:Project Scope Book (Final) 6/9/11 1:40 PM Page 19
  • 20. Our Work In Action… Specifics… Corporate Identity Creation Corporate Image Communications Sales & Marketing Materials SalesSERV™ Direct Marketing Program Trade Show Presentation & Support New Business Development P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E What we did… RAPID PROTOTYPE… A start-up/new business unit in a family of companies that provide services to the machining and manufacturing industry. With millions invested in cutting- edge technology and equipment, yet new to the arena of high- tech and sophisticated rapid prototype services, it was impor- tant to look the role of a strong and experienced organization. The aim was to communicate them as the market leader at the top of their field and not the start-up organization that they really were. A bold and dynamic corporate identity was imple- mented as well as a complete line of instructional and corporate image and capabilities materials. Their strong corporate identity could be felt in their trade show materials, online presence and in their sales presentations as well. westmarketshare Project Scope £ BEFORE AFTER Client Background ™ Founded in 1996 ™ Provider of SLA Rapid Prototypes ™ Privately Held 18 Project Scope Book 2011:Project Scope Book (Final) 6/9/11 1:40 PM Page 20
  • 21. Our Work In Action… Specifics… Commercial Brand Identity Creation Corporate Image Communications Sales & Marketing Materials Online Strategy & Site Development SalesSERV™ Direct Marketing Program Marketing Unit Creation New Business Development P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E What we did… GLASS DOCTOR… With solid roots in residential glass services, Glass Doctor® National held a solid reputation for providing quality products and professional workmanship. Their desire to build a substantial com- mercial business was hampered by their limited communication materials that could speak to their experience in this area. That’s where we came in. We first created a dynamic com- mercial brand that complimented their existing corporate brand/ image. We then designed a full line of targeted communication materials along with a strong commercial website that further spoke to their expertise as a commercial partner. Finally, our SalesSERV Direct™ new business development program helped to build new commercial relation- ships one-at-a-time. Our marketing program has brought leadership and vision and opened the door to new business opportunities, positioning the company to dramatically increase profits for years to come.westmarketshare Project Scope £ BEFORE AFTER Client Background ™ Founded in 1971 ™ Glass Repair and Replacement Services ™ 440 Franchises 19 Project Scope Book 2011:Project Scope Book (Final) 6/9/11 1:40 PM Page 21
  • 22. Our Work In Action… Specifics… Corporate Identity Creation Sales Literature Innovative Sales Program/Branded Program Identity Corporate Website Marketing Unit Creation Program Micro-Site & Branded Sales Campaign P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E What we did… B&W INDUSTRIAL… A top-quality distributor of indus- trial supplies to commercial and industrial clients for over 25 years. They attributed their suc- cess to their ability to change with the times, as well as antici- pate the needs of their cus- tomers. What they needed help with was their overall marketing strategy-that’s where we came in. Their corporate logo was solid, but their communications materi- als were lacking and their website was in need of rejuvenation. Our first task was to help innovate and better communicate their valuable but under sold VMI pro- gram. An exciting new program identity, bold capability literature and dedicated micro-site help set B&W’s VMI program apart from their competitors. Equipped with a sophisticated identity, a robust corporate web- site and an innovative sales and marketing campaign – B&W Industrial is now poised with the marketing tools, message and vision necessary to succeed and grow in today’s competitive industrial marketplace. westmarketshare Project Scope £ BEFORE AFTER Client Background ™ Founded in 1994 ™ Distributor of Industrial Supplies ™ Privately Held 20 Project Scope Book 2011:Project Scope Book (Final) 6/9/11 1:40 PM Page 22
  • 23. Our Work In Action… P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E Professional and Business Services - CAD/CAM Computer Software and Hardware Sales VAR/SI - Software Integration Development Capabilities - Document Imaging and Work-Flo Management Systems - CMM Inspection Services - Civil Engineering and Survey Services - Financial Services, Estate Planning and Life Insurance - Computer Leasing and Re-Marketing - Financial Services and Investment Brokerage - Personnel and Recruiting Service - Property Casualty and E & O Insurance - Commercial Interior Design Services - Continuous Forms Manufacturer & Business Printing - HVAC & Plumbing Mechanical Contracting - Energy and Natural Gas Storage and Transportation High-Tech - Electronic Contract/Component Manufacturing - X-Ray Optics for Medical and Nuclear Research - Software Engineering and Consulting - Software Products, Integration, Development and Distribution Miscellaneous - Pre-Manufactured Modular Homes - Hospitals and Women’s Health Clinics - Industrial Supplies - Glass Repair and Replacement westmarketshare Leverage the experience that comes from being on the plant floors of over 250 companies in more than 50 business-to-business industries and markets. Leverage Our Knowledge Base… £ Manufacturing and Industrial Markets - Die and Laser Cutting Services - Automotive Design and Engineering Services - Automation and Plant Floor Controls - Rapid Prototyping Sales, Processes and Technologies - Robotics/Automation Peripheral Accessory Manufacturing - Machine Tool and Die Industry (Machines and Tools) - Automotive Wiring Harness and Tape Manufacturer/Distributor - Industrial Design, Engineering, Model, Tool and Prototype Services - CAD-CAM Design and Manufacturing - Product Engineering, Surface Development and Cutter Path Technology - Sheet Metal Forming and Manufacturing - Plastic Injection Molding - Stone and Marble Fabrication Supplies and Services - Injection Molding of Convolute Plastic Tubing - Gasket Manufacturing and Sales - SMC (Sheet Molded Compound) Panel Manufacturing - RIM and SRIM Plastic Product Manufacturing - Noise and Vibration Analysis - High Tech Crating & Packaging - Plating Chemical Manufacturing - Production Machining and Manufacturing - Checking Fixtures and Mold Models - Custom Transformer Manufacturing - Custom Die Cast Manufacturing Our Experience… Project Scope Book 2011:Project Scope Book (Final) 6/9/11 1:40 PM Page 23
  • 24. P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E ¡ P R O J E C T S C O P E www.marketsharewest.com 2615 Pacific Coast Hwy. ¡ Suite 206 ¡ Hermosa Beach, CA 90254 310-546-5265 ¡ fax 310-937-3124 ¡ www.marketsharewest.com Project Scope Book 2011:Project Scope Book (Final) 6/9/11 1:40 PM Page 24