How to run your business better with a SWOT Analysis

How to run your business better
with a SWOT Analysis
Industry Council for Small Business Development

©2012 Mark Anthony Germanos ● www.wewillfixyour.biz ● 530-677-8864

SWOT = ?

Strengths: What are you doing right?
Weaknesses: What are you doing wrong?
Opportunities: What deserves your time,
energy and attention?
Threats: Where are you vulnerable?


Move at the Speed of Instruction


WeWillFixYour.biz


My SWOT Case Study

Item Cameron Park Computer Services
Strengths Computer guy since 1992
Great reputation
Professional certifications
Weaknesses One-man show
Too much time in the car
Vulnerable to customers’ cash flow challenges
Opportunities Insurance agent wants website, newsletters, social media
Rocklin business consultant wants website and social media
Four speeches/month average
Threats Other guys are “SEO experts”
SEO reputation – expensive and time consuming
Everybody is a rocket scientist


Social Media is Stupid
according to Dave the landlord



Before Social Media

“I don’t have time”

“Former girlfriends might find
me”

Vacant office space


Dave’s Social Media SWOT Analysis

Item Dave the Landlord
Strengths Beautiful/professional office space
Conference room
Professional location in EDH Business Park
Weaknesses Landlord duties are a distraction
Mortgage on vacant space
One-man show
Opportunities Self-employment on the rise
Increasing demand for shared office space
Professional connections already use LinkedIn
Threats Competition
Tenants…might pay the rent on time and might not
Rising overhead



Before Social Media After Social Media Embrace

“I don’t have time” LinkedIn addict

“Former girlfriends might find
me”

Vacant office space 3 new tenants
$1000-$1400 in monthly rent


Is it a success story?
goal: finding tenants

What was it like before?
Why did you call?
What did you expect?
What did I do?
What were the results?


Audio recording


SWOT Analysis
I wish it was my creation


SolarSolution’s SWOT Case Study


before
Item Solar Solutions
Strengths Easy access to VCs
Talented workforce
Break-even point forecast
Weaknesses Social networking = ?
Yellow pages marketing
Minimal Internet presence
Opportunities Move to Texas
Green is in
SBA Loans
Threats California is expensive
More competitors
National uncertainty


after
Item Solar Solutions
Strengths Easy access to VCs
Talented workforce
Break-even point forecast
Professional Internet presence
Weaknesses Social networking = ?
Yellow pages marketing
Opportunities Move to Texas
Green is in
SBA Loans
Threats California is expensive
More competitors
Others use computers


Is it a success story?
goal: professional Internet presence

What was it like before?
Why did you call?
What did you expect?
What did I do?
What were the results?


A SWOT Case Study for You
introspection (4 minutes)
Item Your Business
Strengths 1.
2.
3.
Weaknesses 1.
2.
3.
Opportunities 1.
2.
3.
Threats 1.
2.
3.


A SWOT Case Study for You
audience participation
Item Your Business Today’s Prominent Themes
Strengths 1.
2.
3.
Weaknesses 1.
2.
3.
Opportunities 1.
2.
3.
Threats 1.
2.
3.


You Did It
you’re awesome


Easy to find me? Yes!

Web: www.wewillfixyour.biz
Facebook: www.facebook.com/fixyourbusiness
Twitter: www.twitter.com/markgermanos
LinkedIn: www.linkedin.com/in/markgermanos
YouTube: www.youtube.com/user/markanthonygermanos
Printed Book: www.escapethecubiclebook.com
Digital Book: www.escapethecubicle.biz
Phone: 530-677-8864
E-mail: mark@markanthonygermanos.com


How to run your business better with a SWOT Analysis

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