2. In Browser
◦ Browser Extensions
Chrome Sniffer, Mozbar, etc.
◦ SaaS Tools
SEOMoz campaign tools, and lots more
Standalone Applications
◦ Screaming Frog SEO Spider
◦ Xenu Link Sleuth
◦ IIS Crawler
3. Chrome Sniffer - http://bit.ly/NgrMlx
◦ Quickly find out what CMS the site is using, like wordpress, drupal,
magento, prestashop, etc. Click on the
icon for more
info about
◦ Are they using Google Analytics or another analytics tool? the page
◦ Which social plugins do they use?
Canonical- http://bit.ly/MMPgAY
◦ Shows if page has a canonical tag different from the page you are
currently visiting
4. SEO Site Tools - http://bit.ly/MMMLyH
◦ Lots of Info about your Site and your page
◦ What type of server are you running?
◦ External link data – PR, data from open APIs – SEOmoz, Alexa, SEMRush, indexed
pages, lots more
5. Mozbar - http://bit.ly/LyWhWi
◦ Nice clean interface
◦ On page data
◦ Backlinking data
◦ HTTP status codes, canonical tags, and much more
6. User Agent Switcher- http://bit.ly/OJTJUb
◦ Allows you to change your browser’s user agent
◦ View a webpage as Google does
◦ Use this for checking if website is cloaking
7. Quirk Search Status-
http://bit.ly/LyYZuZ
◦ Lots of SEO information – like Chrome
plugins previously mentioned
◦ Show other domains on IP – shortcut
to Bing search
◦ Highlights nofollow links – other tools
do this too – I leave this on by default
in Firefox and use Chrome as primary
browser
8. Web Developer Toolbar- http://bit.ly/Nf7DsH
◦ Disable elements to mimics search engine bots
◦ Quickly disable:
Cookies
Css
Images
JavaScript
◦ Show link information by default if checking links and are not broken
9. Is the site trustworthy?
Would you buy from them?
What is the site about – does
the homepage convey this?
Would you give this site your
credit card?
10. Is the site cloaking – showing different
content to you and Googlebot
How to Check – view cache in google
◦ In Chrome, just add a cache: to the URL and hit
enter
Change user agent in Firefox to
Googlebot and then view the page
Compare to the live version you see in
Chrome and other browsers
12. In our example – cached version of the
page doesn’t show the cloaking/hack
Google Instant preview does though
Always check with multiple resources –
cache, instant, user agent switch
If detected, work with developer to
clean up
13. Does the homepage redirect to another page?
◦ What type of redirect – 301 or other?
www vs non-www- is there only one version
of the page?
◦ HTTP/1.1 301 Moved Permanently
http://campshutaf.org/
◦ HTTP/1.1 200 OK
http://www.campshutaf.org/
◦ Note – wordpress sites usually pretty good with
this, other cms’s cause lots of problems
Is there a canonical tag pointing somewhere
else?
14. Title tag
◦ Proper length?
◦ Keyword stuffed?
◦ Descriptive?
◦ Incorporates brand name?
Meta-description
◦ Proper length?
◦ Keyword stuffed? Descriptive?
Unique?
Keywords Tag
◦ Is it in usage? Is it unique?
Canonical Tag
◦ Is there a canonical tag
pointing somewhere else?
15. Is the navigation crawlable?
◦ Turn off javascript, images and CSS in Firefox
with developer toolbar
◦ Can you still navigate to the main sections of
the site?
URL site structure
◦ Does the main navigation point to clean urls or
search engine unfriendly URLs?
◦ Do the URLs contain capital letters or spaces?
Does the server force lower case letters in the
URLs?
Live pages - http://ishopforisrael.com/Deals/ and
http://ishopforisrael.com/deals/eSportsonline/
16. site:www.wdcgroup.com
◦ Searches only the domain you specify – tells you how
many pages indexed
◦ Shortcut to this query from tools like Searchstatus & SEO
Site Tools
◦ If not many pages indexed, could be problem with
navigation
cache:http://ishopforisrael.com/deals/esportsonl
ine
◦ Checks if page is stored in cache
More advanced search queries:
http://bit.ly/OKcLd9
17. Robots.txt
◦ Check if the site has a robots.txt – check to see what it’s
blocking
◦ Use Google Webmaster tools to check their access and
see if specific URLs are blocked by robots.txt
◦ Are they accidentally blocking access from all search
engines? This means they’re blocking everyone:
User-agent: *
Disallow: /
Sitemap
◦ Does the site have one? Is it linked in the robots.txt file?
◦ Does it include errors or URLs no longer live
18. Content
◦ Is there enough content?
◦ Is it organized, laid out nicely?
◦ Interlinking
◦ Crawlable by the search engines
◦ Check for duplicate content – text in quotes
Meta Data
◦ Title tags, meta descriptions, keywords
◦ Meta robots – are these pages blocked by the search engines
19. Why check SEO info on one page when you
can look at the whole site, sections of it, etc?
20. Check crawl errors, etc.
Supplement this data with Webmaster Tools
data
21. Does a lot of good
stuff as well
Not specifically an SEO
tool, but does
produce relevant
reports
It’s Free (Screaming
Frog full version is
£100 a year – free
version doesn’t have
all features and only
crawls 500 URLs)
22. It gives a lot of data and information about the site
Is free and easy to install (if you have Windows 7) – follow the
instructions here - http://mz.cm/MdaTuw