Starting Your Entrepreneurial Journey
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Jade Gasper is an entrepreneur who has launched multiple companies. She discusses her background growing up with strong female role models and developing survival skills. The document provides advice for aspiring entrepreneurs, including analyzing your passions and strengths/weaknesses, building your network, gaining credibility, and avoiding obstacles like poor time management. It also covers key aspects of starting a business like determining your product or service, target market, physical and online presence, legal structure, and marketing plan.
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Starting Your Entrepreneurial Journey
- 1. Moving Toward Entrepreneurship Jade Gasper – Owner and CEO of:
- 2. About Me • I was born an entrepreneur • Raised by strong women • Survival skills for the every-day Mountain Girl • Reliable mentors and network • Undergrad in Biology/Business/Marketing • Launched Mark It Alt in 2008 • Launched GetSoxy in 2012 • MBA in 2015 • Launched Kindity in 2017 The Future
- 3. Are Entrepreneurs BornOr Made? Problem Solver Determined Risk Taker Craves Learning Ready to Fail Adaptable Good Communicator Resourceful Innovative InherentTrait vs. Acquired Skill
- 4. Do you have what it takes? Analyze Yourself Passions Be Honest When to Say No Accept Failure Get Organized Strengths & Weaknesses Build Your Network Get Connected Follow Up Join Organizations Connect Others Say Yes Attend Tradeshows Gain Credibility What is your vision? What differentiates you? Read & Research Get Social Become the Expert Protect Your Reputation
- 5. Avoid the Obstacles • Time Management • Tax Deductions • Get a Mentor • Record Keeping • Staying Organized • Work • Home • Create Boundaries • Maximize Efficiency • Know Your Limits • Find Balance
- 6. So You Want To Start A Business… Who • Build a Team • Levels of Involvement • Contributions • Skills • Risks • Boundaries • Target Market What • Ideas • Goals • Problem you’re solving • Product or Service or Both • Strategy • Competition Where • Physical Location • Home Based • Costs • Requirements • Online, Retail, Mobile, On-Site? When • Anticipated Launch • Seasonal Product or Service • Enough time to prepare plan Why • “People don’t buy what you do, they buy why you do it.” – Simon Sinek • “Why” inspires action. How • Differentiate yourself • Marketing Plan • Brand Development • Legal Structure • Intellectual Property, NDA, trademarks • Contracts • Insurance – liability, disability
- 7. Free Tools & Resources:
- 8. Contact Information: Jade Gasper Email: jade@markitalternatives.com Phone: 484-557-5001 Twitter: @JadeOfAllTrades @MarkItAlt @GetSoxy @Kindity LinkedIn.com/JadeGasper Call or email to setup a Start-Up Business Coaching Appointment and Get Your Dream into Focus.
Notes de l'éditeur
- Not raised different than boys. Natural problem solver & inherent resourcefulness Whatever it takes to stay out of a cube. Being a woman: Be strong, Ask for Help
- Entrepreneurs are like fingerprints. Similar traits from afar, but completely different in every way. Most entrepreneurs learn from experience…though now actual major in college. Info is good for improving self not just entrepreneurs. Skills to be an entrepreneur can be learned, those born entrepreneurs have natural advantage. Good: Flex Schedule, Own Boss Bad: Lots of responsibility, No Vacation, Long Hours, Life Can Get In The Way FAILURE: “ How you deal with it that sets you apart. In fact, failure is one of the secrets to success, since some of the best ideas arise from the ashes of a shuttered business.” – Richard Branson
- Take an hones, in-depth analysis of self. Be authentic – people are buying you, not just the swag you sell. There’s a lot of competition. Relationships are everything. You don’t know what you’ll find in the most unlikely people that you need today or some day. Vendors, mentors, customers, social media. Build Credibility – You might not be the expert now, but own what you do, read, get involved, attend workshops, present. When you know more than those around you, and have confidence, you become the expert.
- DO the plan! Doesn’t have to be professional, but the process is important and forces you to think about things you would otherwise overlook. Essential to get funding/investors Don’t hire someone to do it for you. You can hire a coach to help.
- Know your Why: If Apple was like everyone else, their message would be: We make great computers. They are user friendly. Whant to buy one? How they actually communicate: Everything we do, we believe in challenging the status quo, we believe in thinking differently. The way we challenge the status quo is by making our products beautifully designed, simple to use and user friendly. We just happen to make great computers. Want to buy one?” – Simon Sinek. My Way: To provide opportunities for organization sot make the best first impression.