2. Our
Board of Directors PastDMAD
President Larisa Walega, Ziebart International Presidents
Vice President/ Andrew Price, Polk
Corporate Membership
Secretary Erin Rosenberg, CE 2007–08 Dan Chester
Treasurer Alex Della Torre 2006 –07 Ralph Jaworowski
Our
AIMS Bob White, TGI Direct
Patrick McFarland, Ford Motor Company 2005 –06 Jennifer Monaghan
Past President Ralph Jaworoski, ICS
Heritage
2004–05 Tom Fitz
Web Site Don Smith, Marketing Associates 2003–04 Betsy Christianson
Marketing Steven Simons, DP & Company
2002–03 Bruce Moyer
Individual Membership Meghan Moreau, MRM Worldwide
In 1959, a group of specialized marketers gathered 2001–02 Nancy Kubinski
Target Awards Mark Russell, Wunderman – Toronto
Programs Jeremy Meadows, McCann Erickson to create the Direct Mail Club of Detroit. It was, 2000–01 Susan Bedard
Response and is, an organization in which individual members
Our
Julia Merlino, CE 1999–00 Karen Chutz
share their expertise, learn from each other, and 1998–99 Craig Erlich
Mission grow as direct marketers. 1997–98 Betsy DeLage
1996–97 Ann Dixon
Over the years, times have changed and so has 1995–96 Nancy Leavy
The DMAD is constantly working to
the framework of this organization. With the 1994–95 Sara Kane
keep pace with changes in the industry.
advent of electronic communication, the value 1993–94 Karen Surma
In the spirit of continuous improvement,
of direct response has increased. Our association 1992–93 Duane Dub
our goals and vision for the new 1991–92 Barbara Kisch
has broadened with the times and now offers
millennium are reflected in the 1990–91 Roger Opipari
membership to individuals and firms that did not
following mission statement: 1988–90 Roberta Black
exist in earlier days.
1986–88 Robert Breese
To provide value Participation within the organization has increased 1985–86 John Hobart
to our members by year after year, and the DMAD currently has the 1984–85 David Marold
being Michigan’s support of nearly 500 members. Several name 1983–84 Russell Smith
1981–83 Ellen Shook
premier direct and changes have occurred, reflecting the interests
1979–81 Billy Poirier
interactive marketing of the group, and we are now known as the
1978–79 Richard Holloway
resource for news, Direct Marketing Association of Detroit (DMAD).
1977–78 Phillip Floyd
education, career The group continues to appeal to print and
1976–77 Ronald Cunningham
development, electronic users and practitioners as well as a wide 1975–76 Eldon Marwede
recognition, and variety of suppliers. 1973–75 John Smith
networking while The most recent innovation for this organization
1973 Robert Tyler
fostering a occurred in 2007 when it agreed to serve as an
1971–73 Stanley Meretsky
community in affiliate of the national organization in New York,
1970–71 Ray Canafax
which experience, the Direct Marketing Association (DMA).
1969–70 Richard Beach
ideas, and 1968–69 Richard Ross
1967–68 Brien Schweikart
opportunities The prosperity enjoyed by the DMAD since its
1966–67 George Staudt
are shared. inception is a direct result of the great minds that
1965–66 Gordon Morris
have been involved in shaping the organization over
1964–65 Bernard Bogue
the years. The previous DMAD presidents (listed 1963–64 James Defebaugh
at right) are undoubtedly some of the most talented 1962–63 Paul Sampson
professionals in the direct marketing industry. 1961–62 Carl Welti
1960–61 Bruce Andrews
1959–60 Gerald Sklar
3. Good evening, As this year’s chair and a member of the DMAD Board of Directors, I welcome you to the 2010 Target
Awards, where we come together to celebrate the achievements of our industry and the collective great
As the President of the Direct Marketing Association of Detroit (DMAD), I’d like to work of our talented people. It’s a time when we put aside our tribal differences and simply recognize
the work the agencies in our great city create.
welcome you to this year’s Target Awards!
2009 represented one of the most challenging years many of us have ever faced – with Detroit’s agencies
As we continue to weather the storm of these trying economic times, we once again feeling the brunt of the challenges. We watched as sister agencies started to fade, or in some cases,
all deserve this night to kick back, relax, and celebrate the hard work, dedication, and fall altogether – agencies where many of us have worked.
brilliant minds that came together to create such outstanding direct response in 2009! Yet, Detroit is a resilient city, with a deep heritage built of determination, iron, and grit. The Target Awards
Congratulations to all of tonight’s winners – what an amazing amount of talent we have shows us at our best. Which is why we chose a humorous approach as the lead-up to this year’s award
show. We felt that if we can’t find humor in ourselves, in our positions, in our agencies, in these times,
right here in Detroit! then…well…Martinis must be shaken. Emotions must be stirred.
Tonight, we also celebrate our Lifetime Achievement Award recipient – DMAD Past We have so much to celebrate tonight, and truthfully, we wouldn’t be celebrating at all if it wasn’t
for our sponsors. Thank you! Without your generous support, the Target Awards would not be possible.
President and direct marketing pioneer Stanley Meretsky. An avid supporter of the
So, a special thanks to Team Detroit, Polk, Microsoft, Time Inc., Experian, Facebook, and Google.
DMAD and advertising in Detroit, Stan is still on the move as he serves to help drive
A very loud, encore-like thank you to Scott Taylor, Kent Graham, and the team at CE, our trusty creative
international business to Michigan.
partners and creators of the wonderful work you’ve been receiving over the past four months. With two
parts humor, three parts moxie, and four parts rock-solid strategy, they’re a beacon to us all!
The DMAD is a nonprofit organization that is focused on bringing folks in the direct-
response media space together to learn, share, network, and work to achieve personal I’d also like to thank our print production partners for their contributions to this year’s materials:
Allied Printing Company, Clark Graphics, Inc., the EGT Group, TGI Direct, Inc., Wolverine Solutions Group,
and professional goals. We are truly fortunate as an association to have a strong
and Xpedx Seaman-Patrick Group.
heritage of industry leaders who come together to give their time and talents so that
I also need to thank Joe Vaughn for his powerful photography and Ringside Creative Studios for their
collectively we can all advance.
amazing video production: Doug Cheek, Chad Emerson, Jim Karnes, Chris Randolph, Jason Rohler,
Jay Scott, Steve Tocco, and Keir Yee. Not only were they incredible to work with – showing the highest
Thank you to our sponsors who continue to help make memorable events like level of professionalism and a “can-do” attitude – they were “all in” from the onset!
this evening possible. Also, a huge thank-you to our committee led by Board Director
Without hesistation, I need to thank the committee members. This committee is the embodiment of
Mark Russell. This group of individuals has given countless volunteered hours to “great team,” and I’d like to personally thank Lynne Schrage, Kiran Lenz, Jason Swinney, Larisa Walega,
ensure an evening we will never forget! Alex Della Torre, and Julia Mounts.
Have a great night! Lastly, many thanks to tonight’s Master of Ceremonies, Kelly Holmes, who is returning for a second time.
Please sit back and enjoy the 2010 Target Awards! We are all bound by two powerful, common denominators:
Detroit and Direct Marketing.
Let’s celebrate this together! Tonight!
Larisa WalegaDMAD Mark RussellDMAD
President Board Director
President’s Chair’s
Letter Letter
4. LifetimeAchievement
Award
Stanley N.Direct
MeretskyMarketing
Pioneer
After graduating from Wayne State University, Stan spent
25 years in Detroit advertising – first with the Auto Club of
Michigan and later with Faygo Beverages and Wunderman Cato
Johnson. In 1978, Stan founded Meretsky Response, the first
agency in Michigan to specialize in direct-response marketing.
Meretsky Response earned numerous awards as it helped
establish direct marketing as a go-to medium with Michigan-
based businesses.
During his career, Stan was an active member of many
professional organizations, including the Adcraft Club, the
Friends of the Detroit Public Library, and the Direct Marketing Clockwise starting above: Ed Baranowski, Stan Meretsky, Hal Burnett,
Association of Detroit, where he served as President from George Bonk (standing), and Ray Canafax, Vi Davidson, Donn Wolf
1971 to 1973. During his tenure with the DMAD, Stan played (sitting); Stan in 1982; Stan as a young, fashionable DM exec;
a key role in launching the Target Awards. Stan as 1988 Silver Star winner; the lighter side of Mr. Meretsky.
In 1992, Stan started McCullough
Corporation, a firm that helps manufacturers
sell off excess merchandise, obsolete
products, and unused equipment. Currently,
Stan is on the Board of Directors of the
Michigan Israel Business Bridge, an
organization dedicated to fostering business
relationships between Michigan and Israeli
companies to help Michigan grow.
5. GoldenTarget GoldenTarget
AwardHistory of Winners
Award
The Golden Target 2010 USPS DRTV “Seminar”
United States Postal Service, CE
Award is presented
2009 Environmailism Campaign
to the agency that
United States Postal Service, CE
submits the entry
2008 CRM Campaign
deemed best of show United States Postal Service, CE
by our independent
2006 Lincoln’s Little Book of Rewards
judging panel. It Lincoln, Wunderman Detroit
recognizes the most
2005 Delicate Balance
outstanding work Comerica, Michael Flora & Associates
for the year. 2004 18th Century Collections Online
Thomson Gale Self-Promotion, Thomson Gale
2003 GM Motor Club
Motors Insurance Corp., Strategy Network
2002 Oldsmobile Ryder Cup Matches Promotion
Oldsmobile, Beach Communications
2001 Mazda Tribute Pre Launch
Mazda, Doner Direct
2000 Thank You Creative Test
Whirlpool, Campbell-Ewald
1999 Oldsmobile Intrigue X-Flier Expo
and Movie Launch Campaign
CE Oldsmobile, Frankel
USPS DRTV “SEMINAR” 1998 Brooks & Dunn Mid-America Concert Promotion
UNITED STATES POSTAL SERVICE and Follow-Up Campaign
Client: Joyce Carrier Volvo North America, Parks Production, LTD.
Chief Creative Officer: Mark Simon 1997 Ski-Doo Sticker Mailing
Creative Directors: Jim Gorman, Marcia Levenson Ski-Doo, Ogilvy & Mather
Art Supervisor: Craig Marrero 1996 The Flora Collection
Associate Creative Director: Keith McLenon Michael Flora & Associates Self-Promotion
Copy Supervisor: David Bierman Michael Flora & Associates
Managing Director: Mark Bellissimo
1995 Saturn Homecoming Program
Group Management Supervisor: Greg Seraydarian
Saturn, Carlson Marketing Group
Management Supervisor: Debbie Spencer
Senior Account Executive: Kevin Husson 1994 Business First Video Mailing
Group Director, Solutions Planning: David Lockwood Continental Airlines, LINTAS Marketing Company
Manager, Solutions Planning: Paul Serilla 1993 Buick Hole-In-One Sweepstakes
Producer: Laura McGowan Buick, R. L. Polk & Co.
1992 The Gulfstream/V Campaign
Gulfstream Aerospace Corp., Ross Roy
6. AutomotiveOver
$500/M
Tips on
Maintaining
Even If
Self-WorthYou Didn’t
Not all direct marketers
can get a shiny award
Win.
to give them a sense of
personal value. That’s
why this Target Awards
program contains
“quick-me-ups” from
1
the best-selling book
Loving Yourself When 1 2
Others Only Sort of
Like You. Use these
whenever you’re feeling
down. Like tonight if
you didn’t win.
3
Recite 1st Place Target Award 2nd Place Target Award 3rd Place Target Award
regularly:
TEAM DETROIT TEAM DETROIT MARkETING ASSOCIATES
FORD 3-D MAILING FORD PRINT-ON-DEMAND BROCHURE FULFILLMENT FORD TRUCk COMMERCIAL CONNECTION
FORD MOTOR COMPANY FORD MOTOR COMPANY FORD MOTOR COMPANY
“Today,
Client: Oliver Dixon Client: Oliver Dixon Creative Director: Jerry Curtis
Account Supervisor: Rita McMorris Account Supervisor: Charmain Tessmar Designers: Steve Fritsch, Kristin Merrill
Senior Direct Strategist: David Blomquist Senior Direct Strategist: David Blomquist Writers: Cliff Sevakis, Jerry Curtis
I am wearing Senior Art Director: Joe Gielniak
Senior Print Production Manager: Wendy Swamba
Senior Art Director: Joe Gielniak
Creative Director/Copywriter: Peter Levin
Project Managers: Kanah Pulliam, Kevin Smith
Production Manager: Mike Nucci
a criticism-
Direct Mail Producer: Teresa Millner Account Manager: Mark Hamady
proof vest.”
7. AutomotiveUnder Business and
$500/M Consumer ServicesOver
$500/M
1
1
3
2
3 2
1st Place Target Award 2nd Place Target Award 3rd Place Target Award 1st Place Target Award 2nd Place Target Award 3rd Place Target Award
TEAM DETROIT CE CE CE CE CE
2009 GENUINE DIRECT LOYALTY PROGRAM GM OWNER LOYALTY LAURENWANTSTOkNOW.COM USPS DRTV “SEMINAR” USPS SIMPLER WAY TO SHIP DIRECT MAIL USPS DOWN ECONOMY CAMPAIGN
FORD CUSTOMER SERVICE DIVISION GENERAL MOTORS MCCARTHY AUTO GROUP UNITED STATES POSTAL SERVICE UNITED STATES POSTAL SERVICE UNITED STATES POSTAL SERVICE
Creative Director: Randy Latocki Chief Creative Officer: Mark Simon Client: Lauren McCarthy Client: Joyce Carrier Client: Joyce Carrier Client: Joyce Carrier
Art Director: Ryan Swartz Group Creative Director: Susan Logar Brody Chief Creative Officer: Mark Simon Chief Creative Officer: Mark Simon Chief Creative Officer: Mark Simon Chief Creative Officer: Mark Simon
Writer: Steve Ockerman Creative Director: Joel Benay Group Account Manager: Adam Wilson Creative Directors: Jim Gorman, Marcia Levenson Creative Directors: Jim Gorman, Marcia Levenson Creative Director: Jim Gorman
Production: Teresa Millner Assoc. Creative Directors: Nance Piggins, David Glass Creative Director: Laura Rogers Art Supervisor: Craig Marrero Assoc. Creative Directors: Scott Taylor, Kent Graham Assoc. Creative Directors: Scott Taylor, Kent Graham
Account Representatives: Kathryn Mellor, Leiann Marino Art Supervisor: Lindsay Barber Associate Creative Director: Bill Savage Associate Creative Director: Keith McLenon Senior Art Director: Terry Sharbach Art Supervisor: Amy Wolfe
Data Analysts: Carolyn Morgan, David Pasick, Pam Conklin Copy Supervisor: Becky Celestini Project Management Supervisor: Lynette McCombs Copy Supervisor: David Bierman Copywriter: Sarah Schmid Senior Copywriter: Chris Seiger
Art Directors: Robyn Wehab, Angie Saigh, Denise McQuillan, Project Management Specialist: Katherine Avesian Managing Director: Mark Bellissimo Production Manager: Kathy Monear Production Manager: Kathy Monear
Jhonathan Etanislao, Danielle Beeker Information Architects: Konstantinos Kripintiris, Group Management Supervisor: Greg Seraydarian Operations Manager: Shelly Desmet Operations Manager: Shelly Desmet
Jr. Art Directors: Kristi Roberts, Michelle Graham Alice Coleman Management Supervisor: Debbie Spencer Program Managers: Kelly Gebby, Jenn Groh Art Buyer: Tatyana Luneva
Writers: Mary Abraham, Matt Bobryk, Tom Forde, Intrastructure: Mike Pieterson Senior Account Executive: Kevin Husson Art Buyer: Tatyana Luneva Managing Director: Mark Bellissimo
Todd Wicks, Jeff Hatch, Kristin Wicks Quality Assurance: Kristine Zielinski Group Director, Solutions Planning: David Lockwood Managing Director: Mark Bellissimo Group Management Supervisor: Greg Seraydarian
Account: Amy Cathcart, Tom Dow, Julia Mounts, Developer: Mark Montri Manager, Solutions Planning: Paul Serilla Group Management Supervisor: Greg Seraydarian Management Supervisor: Marie Danias
Rich Murphy, Amy Keucken, Nancy Randlett, Content Strategist: Stephanie Tardy Producer: Laura McGowan Management Supervisor: Shari Ferlito Account Executive: Mike Mazur
Tena Hermance, Pam Kern, Mary Doris Smith Social Media Supervisor: Stacey Vick Senior Account Executive: Dawn Oliver Associate Account Planner: Leslie Baranowski
Production/QA/PA: Debbie Moore, Barb Kubert, Max Castillo, Social Media Planner: Elizabeth Kemp Account Executives: Pete Thrubis, Dan Bolday Director Strategic Analytics: Janice Easton
Gerald Huguenin, Nancy Haugh, Adrienne Milantoni, Manager, Solutions Planning: Paul Serilla Analytics: Jeff Beller, Julie Bachholzky
Joan Karas, Jude Santos, Dan Porter, Rob McCallum Analytics: Jeff Beller, Julie Bachholzky
8. Business and Financial Products
Consumer ServicesUnder and ServicesOver
$500/M $500/M
1
1
3
State to
yourself
2 as if you
1st Place Target Award
CE
2nd Place Target Award
MARkETING ASSOCIATES
3rd Place Target Award
CE
mean it: 1st Place Target Award
CE
WOMEN IN NAVY RATING INTEGRATED CAMPAIGN
UNITED STATES NAVY
MARkETING ASSOCIATES WEBSITE
MARkETING ASSOCIATES
deliver MAGAzINE, VOL. 5, ISSUE 1, MARCH 2009
UNITED STATES POSTAL SERVICE “It’s not true BIG RED
USAA
that nobody
Clients: John Bird, LDCR Olivia Bethea Account Supervisor: Lauren Menna Creative Director: Jerry Curtis Client: Lori Savage Chief Creative Officer: Mark Simon Managing Director: Kathleen Donald
Chief Creative Officer: Mark Simon Account Executive: Ashley Rule Designers: Angela Ferrell, Chris Freitag Chief Creative Officer: Mark Simon Creative Directors: Jon Stewart, Doug Blanchard Account Director: Kevin Wertz
Digital Integration Director: Ann Phipps Media Director: Dan Rioux Writers: Jerry Curtis, Cliff Sevakis Creative Director: Laura Rogers
likes me
Associate Creative Director: Anthony Giordano Management Supervisor: Chris Day
Associate Creative Directors: Eric Olis, Media Supervisor: Kyra Wilson Production Manager: Pat Cubbler Art Director: Grayson Cardinell Senior Art Directors: Jason Fetterman, Assistant Account Executive: Meghan McAlister
Dan Ames, Michael McCallum, Ilya Hardey Media Planner: Pat Doherty Programmer: Vidhya Neelankantan Art Production Manager: Joseph Ferraro Jake Kidd, Meg Novak Group Dir., Solutions Planning: David Lockwood
because
Copy Supervisor: Jeff Warner Project Manager: Tom Bogner Editorial Director: Dan Grantham Copy Supervisor: Clif Simmons Manager, Solutions Planning: Randy King
Art Supervisors: Al Majewski, David Barlow Social Media, Group Director: Dave Linabury Associate Editorial Director: Darrell Dawsey Senior Copywriters: Jason Danielewicz, Dan Moshier Solutions Planner: Christina Jacobs
Multimedia Art Director: Mary Broedell Social Media Supervisor: Anjanee Szczupak Copy Editor: Sheila Walsh Dettloff Creative Program Intern: Caitlin Pasquelone Associate Solutions Planner: Pete Thrubis
Senior Copywriter: Bruce Carlson
Senior Art Director: Brandi Mitra
Managing Director: Kathleen Donald
Director, Digital Operations: Jason Macemore
Technology Manager: James Sanders
Editorial Assistant: Christine Bardelline
Account Director: Angelo Acord
Group Account Manager: Adam Wilson
I like myself.” Manager, Print Production: Jim Moore
Senior Print Producers: Kathy Monear, Craig Rinkel
Broadcast Producers: Jason Robertson, Laura McGowan
Account Director: Jennifer Monaghan Associate Publisher: Julie Preston Executive Producer: Linda Kemp
Group Management Supervisor: Joe Gaulzetti Project Manager: Mary Carlington Associate Broadcast Producer: Kevin Hock
Management Supervisor: Tena Hermance Publication Coordinator: Katherine Avesian
Production Manager: Lynn Sarosik
9. Financial Products InsuranceOver
and ServicesUnder $500/M
$500/M
1
Every
morning,
remind
1 yourself:
1st Place Target Award
CE “I don’t need 1st Place Target Award
candy bars,
DUFFEY PETROSkY
INVITATION TO jOIN
BLUE CROSS BLUE SHIELD CAMPAIGN 2009
USAA
BLUE CROSS BLUE SHIELD
prescriptions,
Chief Creative Officer: Mark Simon
Chief Creative Officer: Bruce Duffey
Executive Creative Director: Susan Logar Brody
Art Director/Associate Creative Director: Mike Lowes
Creative Directors: Jon Stewart, Doug Blanchard
or 120-proof
Executive Creative Director/Writer: Bill Hyde
Associate Creative Director: Jennifer Thomas
Art Supervisor: Becky Celestini
bourbon to
Senior Art Director: Robyn Wehab
Senior Print Producer: Kathy Monear
Production Arts Supervisor: Cheryl Addington
feel good.”
Managing Director: Kathleen Donald
Account Director: Kevin Wertz
Management Supervisor: Keith Clark
Senior Account Supervisor: Michele Gage
Account Executive: Bill Tuckfield
Group Director, Solutions Planning: David Lockwood
Manager, Solutions Planning: Randy King
10. InsuranceUnder Information
$500/M TechnologiesOver
$500/M
1
1
2
3 2
1st Place Target Award 2nd Place Target Award 3rd Place Target Award 1st Place Target Award 2nd Place Target Award
Be sure to
BUDCO BUDCO BUDCO R. L. POLk & CO. R. L. POLk & CO.
BE SMART, STAY WELL MEDICARE LEAD GENERATION TURNING 65 MEDICARE LEAD GENERATION POLk CASH FOR CLUNkERS CAMPAIGN ISOTECH 2009
ST. jOHN HEALTH SYSTEM/PHYSICIAN HEALTH ALLIANCE PLAN HEALTH ALLIANCE PLAN R. L. POLk & CO. R. L. POLk & CO.
REFERRAL DEPARTMENT
Client: Mary Beth Day
Writer: Mike Bell
Writer: Maureen Abele
Graphic Design: Janelle Gurchinoff
Writer: Maureen Abele
Graphic Design: Janelle Gurchinoff
Art Direction: Heather Juneau
S.M.I.L.E.: Creative Directors: Jeffrey Stone, Amy Vance
Copywriter: Jeffrey Stone
Designer: Amy Vance
Creative Directors: Jeffrey Stone, Amy Vance
Copywriter: Jeffrey Stone
Designer: Amy Vance
Skip Merrily
Art Direction: Heather Juneau
Account Management: Claudia Vala Account Manager: Christy Kozlowski Account Manager: Christy Kozlowski Web Manager: Kristina Kacy Web Manager: Kristina Kacy
Print Production: Joe Stoeckle Show Coordination: Kelly Quintana
Into Life
Account Representatives: Andrew Price, Brad Korner, Print Production: Joe Stoeckle
Joe Toth, Laura Murray Account Representatives: Joe Jurkiewicz,
Joe Adrid, Susan Krass, Tami Thumm,
Everyday.
Matthew Safran, Donna Lewis
11. Information Not-For-Profit
TechnologiesUnder
$500/M
Each day,
tell yourself:
“Sticks and
stones may
break my
bones,
but people
questioning
1 2
my ability,
discounting
my ideas,
scoffing at
my opinions,
1 ignoring my
suggestions,
and revising 3
1st Place Target Award
MARkETING ASSOCIATES everything 1st Place Target Award
GALE
2nd Place Target Award
MARkETING ASSOCIATES
3rd Place Target Award
kAUFFMAN FOUNDATION
but the word
LOGICALIS TRAINING PORTAL ACCESSMYLIBRARY IPHONE APP INTRODUCTION wayne county connect MAGAzINE BRANDING/MARkETING UEP – A PROGRAM OF
LOGICALIS GALE WAYNE COUNTY THE kAUFFMAN FOUNDATION IN SECOND LIFE
‘the’ in my
Creative Director: Jerry Curtis Marketing Communications: Tina Creguer Graphic Designer: Mark Leibold
Web Designer/Programmer: Joe Becker Director, Creative Services: Mary Kay Dodero Editorial, Research, and Ad Sales: Howard English
Writers: Nick Lico Director, Electronic Media: Mary Claire Krzewinski
Account Executive: Kelly DiCicco
Production Manager: Pat Cubbler presentations Director, Corporate Communications: Linda Busse
Senior Interactive Producer: Don Wellman
will never
Programmer: Vidhya Neelankantan Print Buyer/Mail Supervisor: Marilyn Jackman
Print Copywriter/Project Manager: Susan Salter
Print Designer: Marj Scott
hurt me.”
Web Copywriter/Project Manager: Dan Sanborn
Web Designer: Kate Pultz
HTML Developer: Jennifer Burns
Programs Manager: Beth Hoffman
Strategist: Tony Bottrell
12. Publishing/ Publishing/
EntertainmentOver EntertainmentUnder
$500/M $500/M
1
1
At various times
throughout the day,
praise your entire being: 2
“I love my head. 1st Place Target Award
GALE
1st Place Target Award
GALE CENGAGE LEARNING
2nd Place Target Award
GALE
I love my elbow. AASL TRADE SHOW COLLATERAL
GALE
GRzIMEk’S ANIMAL LIFE LAUNCH
GALE CENGAGE LEARNING
10 FOR $2,500 SALE
GALE
I love my bushy ear hairs. Marketing Communications: Tina Creguer
Director, Creative Services: Mary Kay Dodero
Marketing Communications: Tina Creguer
Director, Creative Services: Mary Kay Dodero
Marketing Communications: Tina Creguer
Director, Creative Services: Mary Kay Dodero
I love my appendix, even
Director, Electronic Media: Mary Claire Krzewinski Director, Electronic Media: Mary Claire Krzewinski Director, Electronic Media: Mary Claire Krzewinski
Print Buyer/Mail Supervisor: Marilyn Jackman Senior Interactive Producer: Don Wellman Web Copywriter/Project Manager: Dan Sanborn
Exhibits & Events Coordinator: Latrescia Murphy Director, Corporate Communications: Linda Busse Web Designer: Kate Pultz
though it was removed
Strategist: Chris Posa Web Copywriter/Project Manager: Dan Sanborn HTML Developer: Preetha Gangadharan
Senior Director, Trade Shows & Exhibits: Kathy Young Web Designer: Kate Pultz Web Application Developer: Mat Smith
Print Copywriter/Project Manager: Peter Dresser HTML Developer: Preetha Gangadharan Programs Manager: Harmony Faust
when I was 14.” Web Copywriter/Project Manager: Tom DiJulio
Web Designer: Art Chartow
HTML Developer: Preetha Gangadharan
Print Buyer/Mail Supervisor: Marilyn Jackman
Print Designers: Shana Mueller, Marj Scott
Print Copywriters/Project Managers:
Strategist: Chris Posa
Print Designer: Marj Scott Peter Dresser, Susan Salter
Programs Manager: Harmony Faust
Strategist: Chris Posa
13. Retail and Travel and Hospitality/
Direct SalesUnder TransportationUnder
$500/M $500/M
When you’re
feeling down, 1
say to
yourself:
1 “I know
1st Place Target Award I’m special 1st Place Target Award
because I
MARkETING ASSOCIATES CE
FORDMARkET.COM WYNDHAM REWARDS SPRING REACTIVATION DIRECT MAIL
FORD MOTOR COMPANY WYNDHAM WORLDWIDE
Creative Director: Jerry Curtis
Web Designers/Programmers: don’t look like Chief Creative Officer: Mark Simon
Group Creative Director: Susan Logar Brody
anyone else.”
Chris Freitag, Joe Becker Creative Director: Raymond Allston
Writers: Phil Rossi, Cliff Sevakis Supervisor Copywriter: Becky Celestini
Project Managers: Scott Bragg, Phil Rossi Managing Account Director: Tracie Reihm
(Don’t use if
Production Manager: Allen Rudolph Group Management Supervisor: Jeanne Umholtz
Account Manager: Ann Marie Hribar Senior Account Executive: Erin Rosenberg
Application Manager: Harpreet Jassal Assistant Account Executive: Andrea Daane
you’re a twin.)
Production Specialist: Laura Eagan
Direct Data Analytics: Amy Cronin
Senior Programmer/Analyst: Jean Hunt
14. Flip (graphics face Continue folding at dotted
R. L. Polk & Co. is the premier
down). Fold A. lines toward center on
B.
A.
and B. corners both sides.
Start
toward
provider of automotive intelligence
Center line
center.
B.
A.
and marketing solutions.
Center line
Open fold.
Tear out. Fold
at center, right Plane complete.
to left.
A.
B.
Center line
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troit.co
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Polk collects and interprets global data, and provides
th e D
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extensive automotive business expertise and insight
CO l
to help customers understand their market position,
t o al
g ilvy, M
identify trends, build brand loyalty, conquest new
business and gain a competitive advantage.
OUR
,O
T, Y&R
Polk helps automotive manufacturers and dealers,
automotive aftermarket companies, finance and
encies: JW
insurance companies, advertising agencies, media
NDS
companies, consulting organizations, government
ndar y ag
agencies and market research firms make good
business decisions. The result is a positive impact
SE
F ive lege
on their business.
www.polk.com
17. Thanks.
The DMAD and 2010 Target Awards Committee would like to thank the EGT Group
and Xpedx Seaman-Patrick Group for contributing their time, energy, creativity, and
products to this book – and the following sponsors for their financial support:
• Team Detroit • R. L. Polk & Co. • Google • Facebook
