BoSEU20 Online | Bruce McCarthy | Impossible Outcomes & How To Achieve Them

•

1 j'aime•349 vues

Business of Software Conference

This talk was given at Business of Software Conference Europe Online 2020, on March 24th.

Business

IMPOSSIBLE
OUTCOMESHow Product-Led Organizations Win
by Changing the Game

AirBnb
Amazon
Apple
Asana
Coursera
Dropbox
Facebook
Instagram
LinkedIn
Lyft
Medium
Meetup
Porsche
Reddit
Rent the Runway
Slack
Snapchat
Spotify
Square
Stitch Fix
Threads
TripAdvisor
Udacity
Uber
Udemy
SuperCell
WeChat
WhatsApp

“Things are only impossible until they’re not.”
Captain Jean-Luc Picard

@prodculture
Agile
Lean
Squads
Kanban
SAFe
LeSS
Experiments
Canvases
OKRs
Customer-Driven
Service Design
User Experience
Design Thinking
Value Proposition
Spotify Model
Product-Led
SVPG Model
Digital Native
Teal Organization
Feature Teams
DevOps

A Recipe for Product Culture
VISION
PLAN
TEAM

A Recipe for Product Culture
A compelling picture of a future world where
amazing people do awesome thingsVISION
PLAN
TEAM

A Recipe for Product Culture
A compelling picture of a future world where
amazing people do awesome things
A ladder of opportunities to
build that future
VISION
PLAN
TEAM

VISION
A Future World Where Amazing
People Do Awesome Things

@d8a_driven
Blackberry failed because they saw
themselves as a producer of mobile phones

The ultimate job to be done is to elevate me,
make me powerful, awesome, and part of
your elite group
A Customer

People buy your product as a way of
joining your tribe

Working Backwards
Amazon Working Backwards

WHAT MUST WE DO?
To Make Our Vision a Reality?

PLAN
Build the Future One Opportunity at a Time

A product roadmap should be the rungs
you must climb to achieve your big vision

TEAM
A Group of People Dedicated
to Reaching that Vision

@d8a_driven
Work
Project
Product
Outcome
• Experts deliver work
• Tickets are done
• Experts lead

@d8a_driven
Work
Project
Product
Outcome
• Teams deliver features
• Features are shipped
• Project managers lead

@d8a_driven
Work
Project
Product
Outcome
• Teams solve customer problems
• Customers are happy
• Product managers lead

@d8a_driven
Work
Project
Product
Outcome
• Teams solve business problems
• Business objectives are met
• General managers lead

“YOUR PRODUCT
IS A VEHICLE FOR
CREATING CHANGE
IN THE WORLD”
RADHIKA DUTT

SCI-FI?
A Future World Where Amazing
People Do Awesome Things

““The new org has released new
energies and clariﬁed conﬂicts
and ambiguities.”
- Stefano Portu, Shopfully CEO

Awesome Teams
Pursuing Big Dreams
One Step at a Time
Working deﬁnition of product culture

Becoming the best global entertainment distribution service
Licensing entertainment content around the world
Creating markets that are accessible to ﬁlm makers
Helping content creators around the world to ﬁnd a global audience

1. Get big on DVDs
2. Lead streaming
3. Expand international
4. (Next: Original content)

A compelling picture of a future world where
amazing people do awesome things
A ladder of opportunities to
build that future
A group of people dedicated
to reaching that vision
VISION
PLAN
TEAM
A Recipe for Product Culture

@d8a_driven
To learn more:
Visit productculture.org
Sign up for my weekly nanoletter,
ONE THING on Product Culture

“THE LAST CAR EVER TO BE BUILT
WILL BE A SPORTS CAR.”
– Ferry Porsche

@prodculture
SHAREHOLDERS
COMMUNITY
CUSTOMER
TEAM
VISION

@prodculture
Customer Focus
success + empowerment + delight

@prodculture
Employee Focus
meaning + mastery + autonomy

@prodculture
“IT SHOULDN’T
BOTHER YOU IF
THEY CLOSED THE
STOCK MARKET
FOR FIVE YEARS.”
WARREN BUFFET

@prodculture
Awesomeness Scorecard
CUSTOMERS EMPLOYEES SHAREHOLDERS COMMUNITY TOTAL
APPLE 4 3 5 4 16
AMAZON 5 2 2 3 12
GOOGLE 1 4 4 3 12
TESLA 3 1 2 5 11
PORSCHE 5 5 3 4 19

@prodculture
10X BETTER
UNFAIR
ADVANTAGE
SCALABLE
BUSINESS
MODEL

"Friendster—and to a large extent, MySpace—
really didn't stand a chance once Facebook
made the news feed its focus.”
- Peter Pachal, PC Magazine

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BoSEU20 Online | Bruce McCarthy | Impossible Outcomes & How To Achieve Them

1. IMPOSSIBLE OUTCOMESHow Product-Led Organizations Win by Changing the Game

10.

11. AirBnb Amazon Apple Asana Coursera Dropbox Facebook Instagram LinkedIn Lyft Medium Meetup Porsche Reddit Rent the Runway Slack Snapchat Spotify Square Stitch Fix Threads TripAdvisor Udacity Uber Udemy SuperCell WeChat WhatsApp

12. “Things are only impossible until they’re not.” Captain Jean-Luc Picard

13. @prodculture

14. @prodculture Agile Lean Squads Kanban SAFe LeSS Experiments Canvases OKRs Customer-Driven Service Design User Experience Design Thinking Value Proposition Spotify Model Product-Led SVPG Model Digital Native Teal Organization Feature Teams DevOps

15. HOW Did the Impossible Become Possible?

16.

17.

18. A Recipe for Product Culture VISION PLAN TEAM

19. A Recipe for Product Culture A compelling picture of a future world where amazing people do awesome thingsVISION PLAN TEAM

20. A Recipe for Product Culture A compelling picture of a future world where amazing people do awesome things A ladder of opportunities to build that future VISION PLAN TEAM

21. A Recipe for Product Culture A compelling picture of a future world where amazing people do awesome things A ladder of opportunities to build that future A group of people dedicated to reaching that vision VISION PLAN TEAM

22. VISION A Future World Where Amazing People Do Awesome Things

23. @d8a_driven

24. @d8a_driven

25. @d8a_driven Blackberry failed because they saw themselves as a producer of mobile phones

26. The ultimate job to be done is to elevate me, make me powerful, awesome, and part of your elite group A Customer

27.

28.

29. People buy your product as a way of joining your tribe

30. Working Backwards Amazon Working Backwards

31. WHAT MUST WE DO? To Make Our Vision a Reality?

32. PLAN Build the Future One Opportunity at a Time

33.

34. @prodculture

35.

36.

37.

38.

39. DREAM BIG Deliver in Small Steps

40. A product roadmap should be the rungs you must climb to achieve your big vision

41. vempathy.com

42. vempathy.com

43. TEAM A Group of People Dedicated to Reaching that Vision

44. @prodculture

45. @d8a_driven Work Project Product Outcome • Experts deliver work • Tickets are done • Experts lead

46. @d8a_driven Work Project Product Outcome • Teams deliver features • Features are shipped • Project managers lead

47. @d8a_driven Work Project Product Outcome • Teams solve customer problems • Customers are happy • Product managers lead

48. @d8a_driven Work Project Product Outcome • Teams solve business problems • Business objectives are met • General managers lead

49. “YOUR PRODUCT IS A VEHICLE FOR CREATING CHANGE IN THE WORLD” RADHIKA DUTT

50.

51. @d8a_driven

52. SCI-FI? A Future World Where Amazing People Do Awesome Things

53.

54.

55.

56.

57.

58.

59.

60.

61.

62.

63.

64. SPEED Is Greater than Efﬁciency

65. ““The new org has released new energies and clariﬁed conﬂicts and ambiguities.” - Stefano Portu, Shopfully CEO

66. IMPOSSIBLE OUTCOMESHow Product-Led Organizations Win by Changing the Game

67. Awesome Teams Pursuing Big Dreams One Step at a Time Working deﬁnition of product culture

68. Becoming the best global entertainment distribution service Licensing entertainment content around the world Creating markets that are accessible to ﬁlm makers Helping content creators around the world to ﬁnd a global audience

69. 1. Get big on DVDs 2. Lead streaming 3. Expand international 4. (Next: Original content)

70. Patty McCord & Reed Hastings

71.

72. A compelling picture of a future world where amazing people do awesome things A ladder of opportunities to build that future A group of people dedicated to reaching that vision VISION PLAN TEAM A Recipe for Product Culture

73. @d8a_driven To learn more: Visit productculture.org Sign up for my weekly nanoletter, ONE THING on Product Culture

74. Appendix

75. “THE LAST CAR EVER TO BE BUILT WILL BE A SPORTS CAR.” – Ferry Porsche

76. @prodculture SHAREHOLDERS COMMUNITY CUSTOMER TEAM VISION

77. @prodculture

78. @prodculture Customer Focus success + empowerment + delight

79. @d8a_driven

80. @prodculture Employee Focus meaning + mastery + autonomy

81. @d8a_driven

82. @d8a_driven

83. “How can we make people more awesome?”

84. @d8a_driven

85. @d8a_driven

86. @d8a_driven

87. @prodculture “IT SHOULDN’T BOTHER YOU IF THEY CLOSED THE STOCK MARKET FOR FIVE YEARS.” WARREN BUFFET

88. Get Comfortable with Failure

89. @prodculture Awesomeness Scorecard CUSTOMERS EMPLOYEES SHAREHOLDERS COMMUNITY TOTAL APPLE 4 3 5 4 16 AMAZON 5 2 2 3 12 GOOGLE 1 4 4 3 12 TESLA 3 1 2 5 11 PORSCHE 5 5 3 4 19

90. @d8a_driven

91. @prodculture www.productroadmapping.com

92. @prodculture 10X BETTER UNFAIR ADVANTAGE SCALABLE BUSINESS MODEL

93.

94. "Friendster—and to a large extent, MySpace— really didn't stand a chance once Facebook made the news feed its focus.” - Peter Pachal, PC Magazine

BoSEU20 Online | Bruce McCarthy | Impossible Outcomes & How To Achieve Them

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