Vince Darley Chief Data Scientist King Games Business of Software Conference Europe 2015
Vince draws on 20 years of experience solving complex data problems. As founder of Eurobios, Head of Data Analytics at Ocado and most recently, Chief Scientist at King.com (Candy Crush etc) Vince has built and run a team of over 80 data scientists. Segmentation and prediction go hand in hand when it comes to customers. Successful companies personalise every step of the customer journey – and also get the timing right. The right product and service offering must appear at the right time to individual customers. He will share some of his insights into how you can use data to achieve this, not just in a casual gaming company with over 350,000,000 unique monthly users, but in your business. How can you use data to turn knowledge into real, practical benefits to businesses, that can be implemented next week, not next year. This is Big Data, but not as you know it.
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Vince Darley Chief Data Scientist King Games Business of Software Conference Europe 2015
- 1. Making Sense of Big Data Giving customers a great experience for years on end Vince Darley, Chief Scientist
- 4. Page 4 Source: BCG Technology Advantage, April 2015
- 5. King power point template Page 5
- 8. Our main KPIs Retention Engagement Monetization Conversion Virality
- 10. Once you have gameplay it’s all about levels
- 12. © King.com Ltd 2015 – Commercially confidential 12 345 million monthly active users 1.2 billion game plays per day 11 offices, 970 employees And lots and lots of data... 14 billion rows per day 600 Gb per day new 2 Pb stored
- 13. © King.com Ltd 2015 – Commercially confidential
- 14. © King.com Ltd 2015 – Commercially confidential 20130117T060000.142+0100 23 102 1387107022 1137497977 0 0 fb notif giveGoldToUser 20130117T060000.277+0100 23 10101 1000524045 1 2 5107 20130117T060000.281+0100 23 21 1025951084 0 134 1358388857 20130117T060000.282+0100 23 69 1025951084 0 134 0 1358398800 facebook bookmark_favorites 0 fb_source=bookmark_favorites&ref=bookmarks&count=3&fb_bmpos=9_3 20130117T060000.285+0100 23 38 1025951084 ad1c792b WINDOWS_XP CHROME 24.0.1312.52 Mozilla/5.0 (Windows NT 5.1) AppleWebKit/ 537.17 (KHTML, like Gecko) Chrome/24.0.1312.52 Safari/537.17 20130117T060000.287+0100 23 10101 1140113442 -1 4 5101 20130117T060000.288+0100 23 10005 1140113442 4 3 1358398800288 20130117T060000.293+0100 23 10006 1013736679 6 9 0 0 9 1358398651841 -1 20130117T060000.295+0100 23 10006 1005122347 6 9 0 0 8 1358398680215 -1 20130117T060000.304+0100 23 10101 1111576364 -1 0 5101 20130117T060000.305+0100 23 10006 1057601692 3 9 0 0 1 1358398609173 -1 20130117T060000.305+0100 23 10005 1111576364 5 2 1358398800305 20130117T060000.306+0100 23 10006 1031413225 7 13 0 0 8 1358398598520 -1 20130117T060000.350+0100 23 10101 1151246251 -1 0 5101 20130117T060000.351+0100 23 10005 1151246251 5 7 1358398800351 20130117T060000.358+0100 23 10006 1376461814 4 3 0 0 72 1358398575940 -10001 Raw data are awkward 14
- 15. © King.com Ltd 2015 – Commercially confidential 14 billion 950 Gb 2.5 Pb
- 16. Beyond levels… + = Fun!
- 18. Pass Rate
- 19. Late adopters are less skillful at the game Skill Install Date
- 20. Let’s focus on one cohort… now two trends! ProbabilityofLevelSuccess # Attempts
- 21. Diversity of skill - we have to segment ProbabilityofLevelSuccess # Attempts
- 22. Diversity 364 m We have more players than the entire US 320 m
- 27. A B
- 28. A B
- 30. Let’s talk prediction… Good stuff Effective Actionable Predictable