RaceLinkUp/MyTrainLocal have built the best way to share your great offers directly to the leaders of affinity clubs. Those leaders then use our frictionless social media and email tools to share offers with club members.

1. Promoting Races to Clubs
Social Media tools enabling Race Directors to make offers
directly to clubs and teams in any location.
Setup Instructions
powered by
www.MyTrainLocal.com
www.RaceLinkUp.com
© MyTrainLocal. All rights reserved.

2. The Objective - More registrations
You need a way to get
As an Event You want to provide your offer distributed
Director, you have a simple, automated ways efficiently, timely, and
special discount for club leaders and without a huge
code you’d like to athletes to share your investment of time.You
offer specific clubs offer with their club are looking to
or all clubs of a members so the event supplement or replace
certain type, in a and offer get noticed. costly and labor intensive
certain location.
promotion methods.
“25% off
registration until
July 3rd” Facebook Groups calling clubs you
know
or running costly
ads
“free socks for the
first fifty to
Direct
register” emails Personal purchasing
profile walls massive,
untargeted email
lists or using
costly daily deal
providers
© MyTrainLocal. All rights reserved.

3. Our Solution - Club Targeted Promotion
Our tools make it easy for the
We have access to the biggest club leader to share the offer
and best running, cycling, with club members. We then
swimming, triathlon and crossfit require athletes to promote your
clubs in the USA. event on Facebook before they
can access the discount code you
offer.
The Facebook post that goes to the athlete’s wall
and to the groups she is part of. Once this is sent
the code is unlocked to be used with your
registration engine.
We provide you the tools to pick individual clubs
by geography or choose an “all” option.Your offer
gets emailed to the club organizer.
© MyTrainLocal. All rights reserved.

4. Instructions
#1
#2
Sign in* then click List
your events
* IMPORTANT: Signing in using Facebook IS CRITICAL. This enables you to promote
events easily and quickly across all of your Facebook pages and groups. WE DO NOT
POST WITHOUT YOUR ADVANCED APPROVAL.
© MyTrainLocal. All rights reserved.

5. List yourself as a Race Promoter/Director
Set up your race promoter profile.* If your
race is part of a series then create the
series logo here. If not, skip the logo step.
*This screen will only appear if you indicated a need to
create a new race promoter profile.
© MyTrainLocal. All rights reserved.

6. Complete the details of your event.
IMPORTANT:
1) Provide a link to your registration page so we
can help you put it on your Facebook page(s)!
2) Claim the race as Race Director.
© MyTrainLocal. All rights reserved.

7. Optionally add details, add sponsors and publish
Add your sponsor’s
logos and information so
they can be prominently
displayed on your listing.
Describe your event
(strongly advised). Copy
text straight from your 1) Publish your race details and
website if you wish. your registration link on your
race Facebook page.
If you are Facebook connected your
Facebook pages will automatically appear.
2) Easily add your calendar to
Speed tip: Clicking “Next” on one or your website with our code
all of these steps allows you to skip snippet.
straight to the club promotion features.
You can come back later and edit/
complete your event information.
© MyTrainLocal. All rights reserved.

8. Optionally promote your event on your Facebook pages
Craft a custom message to
Check out the great 50% off deal good until June 5! add your context to every
post
Share on your personal wall
& your race page wall
Share in Facebook Groups (offers
exceptional visibility!). Not a
Facebook group member? As a race
promoter you should join as many as
you can!
OPTIONAL: Join clubs and groups
in MyTrainLocal/RaceLinkUp and
you will be allowed to promote your
event to those groups too!
© MyTrainLocal. All rights reserved.

9. Set Up the Offer to Groups
1) Describe your discount or offer.
2) Provide the code to be used with your
registration engine.
3) Offer a LIMITED NUMBER of codes. We Then click “Offer to
create a sense of urgency with a Groups”
countdown feature.
© MyTrainLocal. All rights reserved.

10. Choose clubs and
locations
1) Decide which clubs or locations to make offers to using
“Purchase a Spotlight.”
2) Choose clubs by clicking “Offer” button!
3) Your offer is emailed instantly to the clubs you’ve chosen
© MyTrainLocal. All rights reserved.

11. Group Owners promote your event to their members
Group owners
easily share your
offer with their email invites to
club members and members*
friends using our
social sharing tools
1) profile wall post to friends*
2) Facebook Group post to club*
Your offer is emailed to
each club organizer
through our system. *Everyone who wants to see and use your
code must tell all their friends before we
show it to them!
© MyTrainLocal. All rights reserved.

12. More targeted promotion than previously possible.
Lower promotion costs.
More athletes at your event.
© MyTrainLocal. All rights reserved.

13. Learn more
Contact:
Mark Luckinbill
919.279.0514
mark.luckinbill@mytrainlocal.com
© MyTrainLocal. All rights reserved.