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www.mccrindle.com.au • www.generationz.com.au *Future forecasts, ^OECD Life expectancy at birth
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The launch of the iPad in 2010 coincided with the beginning of our current generation of children, Generation Alpha – and there are now 2.5 million Gen Alphas being born around the globe each week. They were born into a world of iPhones (in fact the word of the year in 2010 when they were first born was “app”), YouTube (there are now 100 hours of YouTube videos uploaded every minute, and in this environment they are more influenced by the visual and the video than the written and the verbal), and Instagram (where life is photographed and shared instantly and globally).

It’s a world where for the first time in history the average age of first marriage (29.7) is older than the average age of first birth (27.7) across OECD countries.

It’s a world of Screenagers where not only do they multi-screen and multi-task, but where glass has become the new medium for content dissemination and unlike the medium of paper, it is a kinaesthetic, visual, interactive, connective and portable format.

It’s truly the millennial generation, born and shaped fully in the 21st century, and the first generation that in record numbers will see in the 22nd century as well.

And that’s why we’ve called them Generation Alpha. And so, after Generations X, Y and Z, it’s not a return to the beginning but the start of a whole new nomenclature for an entirely new generation, in this new millennium.

See our latest infographic on Gen Z and Gen Alpha below. To find out more about these Generations, order your copy of Mark McCrindle's newly updated book, the ABC of XYZ.

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Gen z-gen-alpha-infographic-cm-mc crindle-single-page

  1. 1. www.mccrindle.com.au • www.generationz.com.au *Future forecasts, ^OECD Life expectancy at birth Source: ABS, McCrindle | © McCrindle 2014 Unidegrees 1 in 4 1 in 3 1 in 2* health % likely to be obese/ overweight when all Gen Z have reached adulthood (2027)* topsports S occer17% AFL15% B asketball1 0% N etball21% Dance15% Swimming 9% M F Favouritetakeawayfood Pizza / Pasta Chips / fries Hamburgers 1 2 3 21% 16% 10% 1 2 3 1 2 3 96%ofGen Zhouseholds haveinternet MOBILITY IN A LIFETIME* JOBS Careers Homes 17 5 15 1 2 3 4 5 Charlotte Olivia Ava Emily Mia Oliver William Jack Noah Jackson TOPNAMES OECD CHILDHOOD TEENAGER ADULTHOOD CHILDHOOD TEENAGER ADULTHOODTWEEN YOUNGADULT KIPPERS CAREER-CHANGER DOWNAGER 20th CENTURY TODAY REDEFINEDLIFESTAGES WORKFORCEof2025 BB 13% X 29% Y 31% Z 27% slanguage Cray cray Defs FOMO YOLO Globalgeneration 2,000,000,000 2 BILLION GEN Zs COUNTRIES WITH LARGEST NUMBER 1 2 3 EFFECTIVEENGAGEMENT Visual Try & see Facilitator Flexibility Collaborating Learner centric Open book world Verbal Sit & listen Teacher Job security Commanding Curriculum centred Closed book exams 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 Google.com domain registered Portable MP3 players USB flash drives Nokia 3310 Wikipedia MySpace YouTube Facebook opens to the public Twitter Dropbox iPhone Whatsapp iPad Instagram Facebook: 1 billion active users Google glass 1,000,000,000 Keep Calm & Carry On Double Rainbow Planking Gangnam Style Harlem Shake Tweet App Cloud Hashtag Selfie Memeoftheyear Wordoftheyear DIGITALI NTEGRATORS • THE ZEDS • DOT COMKIDS GENERATI ON CONNECTED • iGEN • SCR EENAGERS z GEN ZED EST. 1995 α GEN ALPHA EST. 2010 G LOBAL GEN • multi-modal s U PAGERS • Generation glas s Gen Alphas born globally each week2,500,000 α TotalFertility Rate:1.7 Ageoffirst marriage:29.7 Ageoffirst birth:27.7 GEN Y PARENTS Lifeexpectancy:^ M77.3 F82.8