McCrindle Research: Research Services - Know the Times

Innovatively conducted, strategically directed, and
effectively communicated research to help you
know the times.

www.mccrindle.com.au info@mccrindle.com.au

Know the times
It is evident that we are living in times of great In just a few years, McCrindle Research has organisations, generational reports for some
change – not just technologically but also established a reputation for conducting relevant, of Australia’s largest employers, customer
demographically, economically and socially. world class and cost-effective research and research for leading entertainment brands and
Organisational leaders are increasingly seeing importantly, communicating the insights in social analysis for many large companies.
the importance of business intelligence innovative, useable ways.
Our profession is designing and deploying best
and social analysis in driving growth. To Our clients include some of our region’s largest practice research. Our expertise is analysing
increase sales, a deeper understanding of multinationals, some of the nation’s best known findings to communicate insights and strategies.
customers is imperative; to develop product brands, many government organisations
Our passion is empowering organisations to
innovations, an understanding of the changing and agencies, and some of Australia’s most
thrive in changing times. It’s no longer enough
trends and expectations is required; and to recognised not-for-profits.
just to observe the changes, businesses today
drive productivity, analysis of staff and their
We have run demographic studies for need to know the times.
motivations is essential.
numerous local, state and national government

• phone +61 2 8824 3422 • email info@mccrindle.com.au

Customers, communities, corporates

DEMOGRAPHIC
STUDIES
Infographic snapshots of 21st Analysis of urban & regional Australia:
Century Australian households the challenges & the opportunities

Age & socioeconomic profiles Population growth and change
of local communities forecasts across geographical regions

Spending patterns & income analysis
of Australia’s key consumer categories



GENERATIONAL
REPORTS
Employment forecasts based Deploying organisational culture surveys
on population trajectories and with a brief to drive productivity gains
educational trends
Analysis of learning styles & educational
Australia’s ageing population expectations of today’s students
and analysis of the retiring
generations, their lifestyles & Australia’s new baby
expectations boom & a profile of
today’s families



SOCIAL TRENDS
Analysis of the preferred PESTEL analysis – Political,
leadership and communication Economic, Social, Technological,
styles of today’s staff Environmental and Legislative trends

21st Century Australian Media consumption and advertising
communities – the changes, trends – an assessment of what
the challenges and the future works best

Communications testing across
Australia’s cultural, religious,
generational & socioeconomic diversity



CONSUMER
INSIGHTS
New & existing product testing Logo, name, strapline
& positioning assessment testing & advertising analysis

Brand engagement testing Customer research & attitudinal
& messaging development assessment to gain commercial insights

Identifying & quantifying emerging
market segments & assessing
existing customer segments


Reports


Instruments
HOUSING AFFORDABILITY
THERMOMETER
3.2 3.3 3.4 3.5 3.6 3.7 3.8 3.9 4 4.1 4.2 4.3

3.55
TAS HASI(NATIONAL)

SEVERE POOR MARGINAL FAIR GOOD GREAT
3.50
Build-
ers
HASI
3.57
Gen X 3.78
3.59 Gen Y
HASI Boom - HASI
ers
HASI

UNAFFORDABILITY AFF


In the media


World class, gold standard
From our industry-wide research, to our focus social research, McCrindle Research has built a McCrindle Research is a full service, values
group studies, from our demographic and reputation as the gold standard in research and based, ethics driven research agency. We pride
generational analysis to our ground breaking we are committed to achieving this in all we do. ourselves on being:

INDEPENDENT BEST-PRACTICE
We are an independent, Australian based research We use world’s best practice research methodologies
organisation, not aligned to any industry group and not and reporting standards. Integrity drives our business,
reliant on any government funding. quality defines our research, and ethics govern our
practices. It’s been our foundation for the last hundred
clients, as it will be for the next hundred.

SCIENTIFIC
As a professional research agency, our qualitative,
quantitative and ethnographic research are based on
PROFESSIONAL
scientific methods and best practice research standards. We are researchers. We let the research speak. In
We are committed to accuracy in the gathering, analysis and presentations, seminars and interviews we let the
presentation of research data – it is at the very foundation of outcomes be known. The only platform we have is what
what we do. the scientifically-based research findings state.


Clients

COMMUNITY CUSTOMER CORPORATE


Industry-wide research
Case study: Villages Census Report
This project was the largest villages resident survey ever
conducted in Australia. It involved:

57 question pen and paper surveys

Deployed to 181 villages managed by 7 operators

10,626 completed surveys (18,000 forms distributed)

The study represented almost 1 in 10 Australian
village residents

6 focus groups: Sydney, Perth, NSW Central Coast

Research was conducted September through to
October and results were launched in November.


Conducting world class research

ONLINE SURVEYS PEN & PAPER SURVEYS DATA ANALYSIS SCOPING RESEARCH

DEMOGRAPHIC ANALYSIS CUSTOMER SEGMENTATION FOCUS GROUPS IN-DEPTH INTERVIEWS

COMMUNITY FORUMS INTERACTIVE TECHNOLOGY MARKET RESEARCH TRENDS FORECASTS


Communicating insights in innovative ways

VIDEO ANIMATIONS SUMMARY CARDS INFOGRAPHICS ETHNOGRAPHY VIDEOS

RESEARCH LAUNCH EVENTS MEDIA COMMENTARY COMPREHENSIVE REPORTS VISUAL REPORTING

IN-HOUSE PRESENTATIONS STRATEGY WORKSHOPS WHITE LABEL REPORTS SALES RESOURCES


Recommended packages
QUALITATIVE These packs are our most requested research
QUANTITATIVE projects. However many of our research projects
COMMUNICATION are individually tailored to meet specific needs and
include a variety of research components not fitting
MARKET ANALYSIS
any one particular research package.
INDUSTRY RESEARCH
VISUAL OUTPUT MATERIALS

QUAL STARTER PACK
2 focus groups: Includes all recruitment,
moderating, catering, incentives, DVD
recordings, hosting and research room use

Summary research report

$9,900+GST


QUANT STARTER PACK
Nationally representative online
survey with 1,000 completes

Full data provided

Summary research report

$11,500+GST

COMMUNICATIONS PACK
Nationally representative online
survey with 1,000 completes

Full data provided

Top line insights report

Media materials and availability

$11,500+GST


CUSTOMER SNAPSHOT PACK
Online survey of existing database or past clients Full data provided

2 focus groups of existing stakeholders or Summary research report
potential new segments: Includes all recruitment,
Insights & recommendations session
moderating, catering, incentives, DVD recordings,
hosting and research room use $15,500+GST

products



MARKET ANALYSIS PACK
Comprehensive online survey of three existing Full data provided
stakeholder groups (e.g. past, current,
Comprehensive research report
prospective customers or staff, clients and
suppliers) Research insights presentation

Nationally representative online survey with $37,500+GST
1,000 completes of target market or audience

4 focus groups: Includes all recruitment,
hosting and research room use


INDUSTRY SOLUTIONS PACK
Comprehensive online survey of three existing 10 in-depth interviews with industry leaders
stakeholder groups (e.g. past, current,
Industry leader strategy forum
prospective customers or staff, clients
and suppliers) Full data provided

4 focus groups of stakeholders: Comprehensive research report
Includes all recruitment, moderating, catering,
incentives, DVD recordings, hosting and research Research insights presentation
room use
$45,000+GST


CLIENT ENGAGEMENT PACK
Nationally representative online survey with Visual summary materials
1,000 completes
Sales tools and client communications
Full data provided
Research summary video – animated
2 focus groups: Includes all recruitment, or ethnographic
Research report launch event
hosting and research room use
$45,000+GST
Thought leadership report


Research & keynote pack
Many organisations invite Mark McCrindle stakeholders? McCrindle Research can general health check, we will conduct the
as a keynote speaker to provide social take the pulse of your organisation through research and Mark will then integrate the
analysis of the nation, why not combine conducting surveys across your staff, key findings into his presentation. It’s a cost
a keynote presentation for your next customers or any other key stakeholder effective way to conduct robust research
event or boardroom briefing with some group to gain insights on any given issue. and ensure your key stakeholders hear the
current research of your organisation and Whether for HR, marketing, sales or just a research results.

An initial briefing meeting with your team to find A keynote presentation by Mark McCrindle with the
the key areas of research. results from the survey delivered to delegates.

A methodologically robust online survey of up Availability for commentary on the results for internal or
to 1,000 Australians and/or focus groups. external publications or further strategy sessions.

...Concise and well delivered.
The detail in the statistics were
excellent and Mark had obviously taken
the time to tailor the presentations to
understand our industry.
Golf Management Australia


Our research partners & infrastructure


Australia Speaks & Research Rooms

Australia Speaks is our research panel which is part of McCrindle Research Rooms are a custom-built
Cint, an aggregated panel of 35,000 Australians. This research facility located in Norwest Business Park,
reach extends to over 7 million people in 50 countries. the fastest growing metropolitan district in Sydney.
Australia Speaks exists as a forum for all Australians Fully-equipped for a variety of qualitative research, our
to participate in Research that Speaks. We take the rooms include a one-way mirror with a client viewing
social pulse of the community through our surveys and room, as well as all necessary recording features.
research. Whether for external or internal clients, McCrindle
Research Rooms are committed to gold-class service,
For more info, visit www.australiaspeaks.com tailored to a spectrum of research needs.

For more info, visit www.researchrooms.com


Publications

“Mark McCrindle deserves a medal. Mapless, he’s “The ABC of XYZ is a rollicking journey across time, “This book provides many examples of the power
entered the alien terrains of text-speak, web slang, generations and values that has been forensically of doing good works, the betterment conferred in
Gen-Z dialect, among other domains, and returned dissected by one of the best social analysts so many different ways and, on occasions, leading
with a guidebook should we ever lose our way.” in Australia.” to the saving of lives.”
David Astle, Co-host of Letters and Numbers Bernard Salt, Demographer & columnist; Partner, KPMG Tim Fischer AC, Former Deputy Prime Minister
(SBS TV), columnist and crossword compiler

Word Up: A Lexicon and Guide to Communication The ABC of XYZ: Understanding the Global The Power of Good: True stories of great kindness
in the 21st Century by Mark McCrindle. 208 pages. Generations by Mark McCrindle, with Emily from total strangers by Mark McCrindle. 232 pages.
Published by Halstead Press, 2011. RRP $30.00 Wolfinger. 238 pages. Published by UNSW Press, Published by Hybrid Publishers, 2011. RRP $24.95
2011. RRP $30.00
A fascinating insight into how English changes, a Seventy short, heart-warming stories of acts
quirky look at yout slang today, and a window into From explaining the labels and quantifying the of kindness by strangers with contributions by
the minds of the different generations. numbers to outlining the definitive events of prominent Australians, including Jean Kittson, Peter
each generation, the best-selling The ABC of FitzSimons, Tracy Spicer, Father Chris Riley, and
XYZ is a comprehensive and fascinating look at many others.
the generations.


mccrindle.com.au
info@mccrindle.com.au

McCrindle Research: Research Services - Know the Times

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