The document outlines a typical daily routine from waking up to going to sleep. It shows activities like commuting, working, socializing, cooking, watching TV, and sleeping. It then discusses layering media like pictures and their online social networks onto the routine. Finally, it talks about layering services that can reach and enhance people's lives, and ways to engage with them and let them engage with others.

1. What are they
doing!

2. What are they
doing!
when?

3. What are they
doing!
when?
how?

4. Who are they?
Pick two personas
representative of brief’s target audience

5. 24/7
When?

6. 24/7
When?
Break it down

7. What do we do?
00.00 24.00

8. What do we do?
00.00 24.00
Wake up

9. What do we do?
piss
breakfast
00.00 24.00
Wake up

10. What do we do?
commute
piss
breakfast
00.00 24.00
Wake up

11. What do we do?
commute
piss
breakfast cocoon
00.00 24.00
Wake up

12. What do we do?
commute
piss
breakfast cocoon
00.00 work 24.00
breaks
meetings
Wake up lunch

13. What do we do?
commute
piss
breakfast cocoon
00.00 work 24.00
breaks
meetings
Wake up lunch
Socialise

14. What do we do?
commute
piss
cocoon work
breakfast
00.00 work 24.00
breaks
meetings
Wake up lunch
Socialise

15. What do we do?
commute
piss
cocoon
gosip work
breakfast
00.00 work 24.00
breaks
meetings
Wake up lunch
Socialise

16. What do we do?
commute
piss
cocoon
gosip work
breakfast
news
00.00 work 24.00
breaks
meetings
Wake up lunch
Socialise

17. What do we do?
commute
piss
cocoon
gosip work
breakfast
news
00.00 work 24.00
breaks drink
meetings eat
Wake up lunch shop
Socialise

18. What do we do?
commute
piss
cocoon
gosip work
breakfast commute
news
00.00 work 24.00
breaks drink
meetings eat
Wake up lunch shop
Socialise

19. What do we do?
commute
piss
cocoon
gosip work
breakfast commute
news
00.00 work 24.00
breaks drink
meetings eat
Wake up lunch shop
Socialise
Socialise

20. What do we do?
commute
piss
cocoon
gosip work
breakfast commute
news
00.00 work 24.00
breaks drink
meetings eat
Wake up lunch shop
Socialise
news
Socialise

21. What do we do?
commute
piss
cocoon
gosip work cook
breakfast commute tv
news read
00.00 work 24.00
breaks drink
meetings eat
Wake up lunch shop
Socialise
news
Socialise

22. What do we do?
commute
piss
cocoon
gosip work cook
breakfast commute tv
news read
00.00 work 24.00
breaks drink
meetings eat
Wake up lunch shop
Socialise
sex
news
Socialise

23. What do we do?
sleep
commute
piss
cocoon
gosip work cook
breakfast commute tv
news read
00.00 work 24.00
breaks drink
meetings eat
Wake up lunch shop
Socialise
sex
news
Socialise

24. Layer media on it

25. Layer media on it
picture their infosphere

26. What do we use?
Socialise
sleep
commute
piss gosip work cook
breakfast tv
news read
00.00 work 24.00
breaks drink
meetings eat
lunch shop
Wake up
check mail/facebook/twitter
news
sex
Socialise

27. Layer services on
it

28. Layer services on
it
where do we reach them

29. Layer services on
it
where do we reach them
enhance their lives

30. Layer services on
it
where do we reach them
enhance their lives
how do we engage with them
(and let them engage with others)