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Oscar Berg Twitter: @oscarberg ●Management
Consultant at Acando, Sweden ●Enterprise 2.0, Enterprise Collaboration and Content Management ●Strategy, concept development, requirements, architecture and change management ●Blogging at www.thecontenteconomy.com and www.aiimcommunities.org/e20/ (AIIM)
Partners People expect more from
organizations • Freedom of choice • Transparency & influence • Need-driven Integrated systems Accessible information Cooperating organizations Customers, Citizens • Fast response • Accessibility • Simplicity Customer Experience
The only irreplaceable capital an
organization possesses is the knowledge and ability of its people. The productivity of that capital depends on how effectively people share their competence with those who can use it. Andrew Carnegie, 1835-1919 “ ”
0.30 0.25 0.20 0.15 0.10
0.05 0.00 0 30 60 90 ... Separation distance in feet Tom Allen, MIT, 1977 Probability to communicate once per week The further away we are, the less we communicate
How to collaborate? How do
I share? When is it my turn to contribute? Anything new? Who knows what I need to know? Where do I find the Information I need?
71% agree that it is
easier to locate "knowledge" on the web than to find it within their internal systems. AIIM Industry Watch Collaboration and Enterprise 2.0, 2009 “ ”
Why social software? 0% 10%
20% 30% 40% 50% 60% 70% 80% Better use of shared knowledge Increased collaboration Faster communication Increased agility/responsiveness Reduced travel costs Brokering - bringing together people and expertise Reduction of IT costs Increased innovation and reduced Time- to-Market
The average Intel employee dumps
one day a week trying to find people with the experience & expertise plus the relevant information to do their job…Let me just say that it is motivating us to take action. Laurie Buczek Enterprise Social Media Program Manager, Intel “ ”
Value/ Frequency Low High Who
knows the NPV function in Excel? What are you working on? What’s our travel policy? How do I perform this activity? We have different kinds of information needs… Information need
Predictable needs Created by experts
Permanent nature Dokumenterbar kunskap Content serving information needs Organizations naturally focus on the needs where the value exceeds the cost… Cost to serve Low High Value What’s our travel policy? How do I perform this activity?
…and avoids to produce, or
even eliminates, content which can serve the remaining needs Cost to serve Low High Value Content serving information needs
But now that the costs
of communicating and sharing have collapsed... Low High Value Cost to serve Content serving information needs
We need to make content
social… Document News Event Photo Presentation Graphic Video Link Community Group Person Organization Discussion Comment Micro-blog Feed Blog post Wiki Profile Bookmark Meeting Location Application Device … …
Use cases intranets often fail
to support • Ask a group, a person, anyoneFind an answer • Ad hoc , long term, project, department…Form a group • With a person, a group, anyoneShare information • Share, coordinate, get notifiedCoauthor content • Name, role, location, responsibility, expertise…Find a person • People, content, description, free access, restricted accessFind a group • Ask a question, publish file, get rating and commentsCollect feedback
Example: Share information Objective Share
information with anyone who might find it valuable Current Practices • Email everybody • Publish on the intranet • Share on a file server or collaboration site Problems • Emailing everybody not ok (occupational spam) • Editorial process for the intranet with limited room for sharing unrelated information • Lack of shared spaces (silos) New Practices • Enterprise micro-blogging • Blogging with blog portal • Social bookmarking with bookmarks portal • Enterprise wiki
…and instead find ways to
get our questions answered , problems would be solved faster I have some samples and a tutorial Check out the blog excelcharts.com Look at the Microsoft web site How do I make great diagrams in Excel?
If we just have accessible
platforms for open and scalable collaboration… Read Comment Read Team Here’s my feedback Aha, good to know!
Social features Forums Expertise Location
Micro- blogging Profiles Groups Social Bookmarking Wiki Blogging Sociala Networking Activity Streams Tagging Podcasts Webcasts Q A Questions & Answers Sharing Idea Market Social SearcCommunities … … People Search Likes Social Analytics Web Analytics
We will look at these
basic social features Forums Expertise Location Micro- blogging Profiles Groups Social Bookmarking Wiki Blogging Sociala Networking Activity Streams Tagging Podcasts Webcasts Q A Questions & Answers Sharing Idea Market Social SearcCommunities … … People Search Likes Social Analytics Web Analytics
Blog Portal Blog 1. Read
news story 2. Write a blog post about it 3. The blog post appears on the news story page 4. The blog post appears among most recent blog posts on the Blog Portal 4 News Portal News Story
Blog Portal Blog 1. Read
news story 2. Write a blog post about it 3. The blog post appears on the news story page 4. The blog post appears among most recent blog posts on the Blog Portal 5. The blog post appears in the most blogged about news stories on the Blog Portal 6. The news story also appears in the most blogged about news stories the Blog Portal 5 News Portal News Story 6
Demo summary ●Corporate content is
enriched by explicit and implicit social user activities and can automatically flow to new contexts ●Popular content is allowed to surface in social spaces such as a Blog Portal where users can explore content which currently is subject to lot of social activities ●By capturing user activities, allowing syndication of content, and encouraging users to build their social graphs allows relevant content to be filtered out and appear in their activity feeds, for example on their profile pages.