cieCap Intro Pitch Presentation
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Presents the initial problem and solution strategy or cieCap, a social gaming platform. Also introduces our projected business model and competitive advantages.
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cieCap Intro Pitch Presentation
- 1. Create. Share. Play. Benjamin Gurga | Mark Rutledge All contents of this presentation are the property of cieTech Labs, Inc. and can not be reproduced or published without the consent of the company
- 2. 2 Contents • The Problem • cieCap and our Solution • The Target Market • cieCap’s Competitors • Business Model Summary • Our Founding Team
- 3. 3 What is cieCap? Asocial gaming network that allows users to create original gaming and marketing content, interact with their social networks and engage businesses and brands cieCap provides interactivity and brand exposure while rewarding customers with a virtual currency for being loyal and having fun at the same time.
- 4. 4 The Problem ➤Social networking fatigue has led web and mobile users to find sites driven by interests and experiences ➤Gaming is never really social and usually involves physically isolated players ➤No platform exists for users to create and share custom and original social gaming content ➤Brands interested in social marketing do not have a dynamic platform to engage directly with consumers
- 5. 5 Our Target Market 2 Billion+ 170M 15M Smartphone Users Social Gaming and cieCap Users (Worldwide) Tumblr Users (Players and Creators) Total Addressable Market Serviceable Available Market Our Market Share
- 6. 6 The Solution A website and mobile application where users can: Create Share & Play Earn Rewards Games Games & Money for friends to play and for fun, to promote events and from top brands and businesses brands to use for marketing celebrate milestones
- 7. 7 Our Competition User Generated Content Mobile/ Real-World Online Play Play Developer Generated Content
- 8. 8 Our Business Model cieCap charges game creators a one time fee and earns revenue through brand sponsorship fees 5M 4M $ 170 M cieCap Game Brand cieCap Creators Sponsors Revenue $10 Account Fee $30 Avg. Marketing Fee 2012-2016
- 9. 9 Our Founding Team Mark Rutledge Ben Gurga Chief Hustler Chief Hacker • M.S. from Carnegie Mellon • M.S. from Carnegie Mellon University University • Former Management Consultant • Released first software when he with Deloitte and Booz Allen was in the 7th grade Hamilton
Notes de l'éditeur
- (origin behind it, solution to the problem)GamificationBased on idea that interaction and engagement between people has become more holisticA digital arcade where people can play fun and engaging games while building community and social networks
- A local bookstore to promote its business (In this era of on-line bookstore) A local coffee shop to boost its sales (Competing with big coffee franchise)