1. MARK PETRELLE
228 Donerail Avenue • Powell, Ohio 43065 • Cellular: 614-374-1963 • E-Mail: mpetrelle@columbus.rr.com
SALES MANAGER • VICE PRESIDENT OF OPERATIONS • EXECUTIVE PROJECT MANAGER
Provides Career History Capitalizing on Business Development Opportunities, Solidifying Loyalty of Diverse
Customer Base, Resolving Operational Issues and Optimizing Contributions of Associates
AREAS OF STRENGTH & EXPERTISE
• Margin Improvement
• Access Control
• Quality Control
• Vendor Negotiations
• Expense Control
• Cost Benchmarking
• Recruiting/Staffing
• Employee Relations
• Profit/Loss Administration
• Staff Training & Development
• Market Analysis/Research
• New Market Identification
• Policy/Procedure Development
• Budgeting & Expense Reports
• Accounts Payable/Receivable
• Contract Review/Recommendation
• Creative/Strategic Selling
• Client Needs Analysis
• Client Maintenance/Retention
• Sales Presentations
• Inventory Management
• Joint Venture Negotiation
• Performance Evaluations
• Product Introduction
PROFESSIONAL EXPERIENCE
MICROMAN, INC. … Columbus, Ohio 1996 to Present
Provides full-service systems integration through low voltage premise wiring integration as well as hardware
integration for security, video and sound; installed over 1,500 networks since 1987. Clients include schools,
medical establishments, general contractors, hotels, and law firms. Operations supported by 75 employees.
Generates $20 million annually. www.microman.com
Vice President – Integrated Media Division (2007 – Present)
Administer all facets of business development and budget functions with aim at generating sales
revenue and maintaining profit/loss performance; oversee and ensure contributions of 34 staff including
operations manager, service manager, warehouse supervisor, senior project managers (3), service technicians
(24), and accounts payable/receivable staff (4).
Division Manager – Cabling Division (1998 – 2007)
Orchestrated and oversaw scheduling and sales calls for small commercial clients; delegated projects
and supervised 6 technicians.
• Credited with increasing annual revenue from under $1 million (in 2004) to over $7 million (in 2007).
• Facilitated strong revenue gains with performance no less than 20% growth for last 5 years; includes
profit performance at least 12% net over last 5 years.
• Within first year of tenure, brought in $1 million (taking sales to $1.5 million with 28% gross profit);
progressively increased revenue to $3.5 million with 25% gross profit and $7 million with 19% gross profit.
• Enabled significant revenue increases by expanding business development efforts to Fortune 500
companies as well as major school districts and universities; secured business with major organizations
including (but not limited too) AEP, Don Casto Organization, and Nationwide Insurance.
• Major contract negotiated and closed includes $2.9 million dollar deal (confidential); strategically
partnered with distributors and reduced cost to client 1% as well as reduced costs to organization 5%.
• Introduced several technologies including audio systems, video systems, digital signage, intrusion
detection, CCTV, and access control; facilitated introduction of technologies through increased
partnerships with manufacturers as well as recruiting professionals with specific knowledge in relative fields.
• Reduced operating costs 20% through strategic allocation of labor resources, elimination of
unnecessary utility costs, and institution of new purchasing procedures; also eliminated travel
expenses (by utilizing local resources), lowered cellular expenses (by consolidating carrier and structuring
plan for shared minutes), and refined warehouse procedures to maximize stock turn and limit dead inventory.
2. MARK PETRELLE Résumé Page 2
• Generated notable revenue and profit increases through development of strategic alliances with
major distributors and manufacturing partners; performance facilitated via direct purchasing and
technology-specific product roll outs.
• Limited overall exposure and saved company overhead costs of new employees through use of
technical placement agency.
• Elevated overall operations productivity, efficiency and performance through delivery of improved
training, project assignment by strength, and leadership by example of tier management staff for field
technicians; also improved product and inventory management through implementation of program holding
technicians accountable for material and tools in possession.
• Lowered exposure for unallocated labor hours and enhanced field performance through
implementation of new quote software for estimators; also developed purchasing procedures ensuring
partnerships with competitive organizations for best pricing.
Previously served as Cable Technician (1996 – 1997) and Estimator (1997 – 1998)
FOOT LOCKER … Long Island, New York 1988 to 1996
Sportswear and footwear retailer with locations nationwide; carried up to 2,000 SkUs with product price ranging
$2.00 to $2,500.00. Owned by Kinney Shoes, division of FW Woolworth.
Store Manager – Multiple Locations
Circulated locations nationwide and assumed complete responsibility for operations including budgeting,
merchandise planning, visual merchandising, inventory management, shrink/theft control, store safety and
security, sales and customer service, and staff (4-40) hiring, training scheduling and payroll; opened/closed
facilities and administered cash balancing and deposits.
• Throughout entire tenure, consistently met store sales ranging from $200,000 to $10 million;
maintained expected profitability through effective selling, merchandising and inventory control.
EDUCATION & PROFESSIONAL DEVELOPMENT
ON-NET SURVEILLANCE SYSTEMS, INC.
OnSSI Certified Channel Partner, 2008
THE BUILDERS EXCHANGE OF CENTRAL OHIO
Certificate of Completion: Ohio Mechanics’ Lien Law, 2008
INTEGRAL TECHNOLOGIES
Certificate of Completion: Intelli-M Configuration, 2006
HUBBELL PREMISE WIRING
Full Day Training Mission Critical Program, 2005
Various Cabling, Paging and Networking Installation Certifications
MINGO HIGH SCHOOL … Mingo Junction, Ohio
Graduate, 1987 (GPA 3.0)
TECHNICAL PROFICIENCIES
ConEst • Visio • MS project • Great Plains • Digital Signage • Intrusion Detection • Low Voltage Wiring
Sound Reinforcement • Sound Masking • Ethernet Interfaces • IP Phone Technology • Access Control
PROFESSIONAL ORGANIZATION
MEMBER OF BICSI
Professional association supporting information transport systems (ITS) industry.
3. MARK PETRELLE Résumé Page 3
PERFORMANCE QUOTE
“Mark has proven himself as a capable leader with his impressive success managing the cabling services division.
His promotion will allow him to extend his successful management style in a rapidly growing division with the
comprehensive focus that appeal to our customers.” Bradford Mandell, President, Microman