The document presents the concept development process for a smoking cessation app called Smokeless. It describes researching smoking statistics, campaigns, and existing services. User research was conducted including mood cards, 5 Whys technique, user personas, and mapping smokers' journeys. Early concept ideas included tracking smoking data with a connected lighter and reducing consumption through goal setting. The app would provide alternative activities to smoking and connect users to support when needed. Detailed smoking statistics could be accessed on an associated website.

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2. SMOKELESS
IS A SERVICE FOR
SMOKERS THAT
HELPS TO TRACK
CONSUMPTION AND
PROVIDES QUITTING
SUPPORT
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3. R ESEARCH
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4. DESKTOP RESEARCH
STATISTICS CAMPAIGNS SERVICES
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5. USER RESEARCH
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6. TECHNIQUES
Mood Cards
Examples
5 Whys
Extremes
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7. USERS PICTURES
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8. PERSONAS
SOCIAL RITUAL HARD LUXURY
CORE
“If nobody “If I don’t “When I “I only
smokes, I have the stop, I’ll smoke
wouldn’t right be dead” for the
smoke” paper I quality”
don’t
smoke”
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9. SMOKER'S JOURNEY
Let them
decide to quit
self-awareness
Rise Let them quit
habit self-awareness
Prevent them from Prevent them
starting from giving-in again
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10. CONCEPT MAP
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11. FIRST IDEAS
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14. Download
the app
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15. Everytime
you smoke
using your
new lighter...
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16. ...the system
collects your
smoking data that
you can access
from the app
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17. ABOUT
+1 $
Location Time Amount Cash
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18. SMOKELESS
even helps to
reduce your
consumption
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19. Set daily goals
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20. You are
responsible of
your own pet
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21. He’s affected by your habit
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22. share it with ...you’ll share
another also
smoker... responsibility
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23. and if you are
about to smoke
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24. you can press
the support
button anytime
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25. you are presented with alternative
activities
why don’t you... why don’t you... why don’t you... why don’t you...
play Angry Birds? read the news? run? watch a video?
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26. the app then
redirects you to
the chosen
activity
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27. For more detailed stats you can
always access the website
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28. ✌ Thanks!
OZGE GENC
CONSUELO KELLER
MATTEO LOGLIO
MARK PRUNERI
ALBERTO TACCONI
CARLOS VELASQUEZ
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