A short review of the social media context and what type of intrinsic and extrinsic benefits it can create.

1. SOCIAL MEDIA –
A BRIEF REVIEW
IT’S NOT JUST ABOUT KEEPING UP WITH
FRIENDS, FAMILY, GOSSIP AND
UNTRUTHS

2. WHAT ARE SOCIAL MEDIA?
SOCIAL MEDIA ARE ONLINE UTILITIES
WHICH FACILITATE AND PROMOTE
MULTIPLE LEVELS OF HUMAN INTERACTION
USING HIGHLY ACCESSIBLE AND SCALABLE
PUBLISHING TECHNIQUES. IN THE
BROADEST SENSE, THESE TOOLS INCLUDE:
• Blogs
• Personal Social
Networks
• Video Sharing
• Email
• Business Social
Networks
• Meeting Schedulers
• Wikis
• Photo Sharing
•Collaboration Tools
• Live Broadcasts
• Voice/Video Chat
• Etc…

3. HOW DOES SOCIAL
MEDIA WORK?
SOCIAL MEDIA USES WEB-BASED
TECHNOLOGIES TO TURN
COMMUNICATION INTO INTERACTIVE,
ENGAGING AND EMPOWERING DIALOGUES,
WHETHER LIVE OR ASYNCHRONOUS.

4. WHAT ARE SOME SOCIAL
MEDIA ORIENTED
UTILITIES?

5. WHAT FACILITATES
SOCIAL MEDIA?
The Desire For:
• Relationships
• Networks
• Participation
• Community
• Trust
• Comfort
• Equality
• Emotional investmentPhoto credit: Stephen
VanHorn

6. EXTRINSIC
BENEFITS
• Exposure
• Rapid delivery of
information
• Enhanced brand
recognition
• Direct Marketing
• Increased contacts
• Better Search Engine
Rankings
• Lower Cost/Higher Returns

7. INTRINSIC
BENEFITS
• Social Leadership
• Team Membership
• Collaboration
• Increased
communication
• Brainstorming
• Sharing
• Confidence
• Sense of
accomplishment

8. A FINAL THOUGHT TO
CONSIDER
We think too small, like the frog at the
bottom of the well. He thinks the sky is
only as big as the top of the well. If he
surfaced, he would have an entirely
different view.
~ Mao Tse Tung