Presented at the 2011 Ohio SHRM State Conference and discusses both qualitative and quantitative research demystifying

1. Cutting Through The Hype HR and Social Media

4. 10M+ messages of support

5. 150+ live events

6. Helped over 2,000 people find jobs3

7. Success Stories and Failures Raise Questions For HR Professionals 4

8. “These people f---ed me over” “Now they’re trying to show that they’re not the doofusus* they are” *“Doofusus” may cost her $10M due to non-disparagement clause 5

9. Agenda 6

10. Agenda 7

11. About the Survey Online survey offered to HR communities 856 respondents used in analysis Biases and imperfections: HR-centric view Respondents likely more social media savvy 8

12. Survey Respondent Profile 9

13. Survey Respondent Profile 10

14. Survey Respondent Profile 11

18. Establish forums for others to discuss topics and/or create environments where opinions can be actively voiced Use Example: Product development teams posting product challenges while customers and users offer suggestions and feedback. 12

19. Survey Respondent Profile 13

20. Survey Respondent Profile 14

21. Survey Respondent Profile 15

22. Survey Respondent Profile 16

23. 5 Key Takeaways 17

24. 5 Key Takeaways 18

25. Key Takeaway #1 Current State of Social Media and HR Most are interested in doing more, rather than less, with social media Most HR professionals are not questioning whether they should use social media… Only a small percentage are concerned about assessing risks …Rather, they want to know how much to use it and how to measure the benefits 19

26. Key Takeaway #1 Current State of Social Media and HR Perceived benefits are not that high and vary widely across metrics 20

27. Key Takeaway #1 Current State of Social Media and HR Majority of respondents are concerned about having a social media policy 21

28. Key Takeaway #1 Current State of Social Media and HR Most are planning to increase their use of social media – either a lot or a little 22

29. 5 Key Takeaways 23

30. Measuring Social Media ROI Key Takeaway #2 Most wish they could measure, but are not currently doing so 24

31. Key Takeaway #2 Measuring Social Media ROI Those who measure, or want to measure, ROI perceive more benefit It could be that measuring ROI causes you to perceive more benefit… …but even interest in ROI generates more perceived benefit 25

32. 5 Key Takeaways 26

33. Ownership of Social Media Key Takeaway #3 HR is not a functional leader when it comes to owning or using social media HR is rarely the sole owner of social media policy and strategy for organizations 27

34. Ownership of Social Media Key Takeaway #3 HR is not a functional leader when it comes to owning or using social media Over 65% of respondents said their HR function either didn’t use social media or only functioned as a taker profile 28

35. Key Takeaway #3 Ownership of Social Media Multi-functional ownership of social media produces highest perceived benefit levels across metrics high Impact of Ownership Structure low 29

36. 5 Key Takeaways 30

37. Key Takeaway #4 Cross-Organization Use of Social Media If you can’t go “all the way”, focus on one function’s proficiency Third level of benefit occurs when all functions are using social media as stimulators Second level of benefit is achieved when many functions are using social media, in any way First level of benefit is achieved when one function becomes a stimulator However, the total difference between the three “peaks” is not that large. Therefore, focusing on getting one function to high social media proficiency is likely more important than ensuring all functions are social media power users 31

38. Key Takeaway #4 Cross-Organization Use of Social Media The same trends are seen across all areas of metrics 32

39. Key Takeaway #4 Cross-Organization Use of Social Media The same trends are seen across all areas of metrics 33

40. Key Takeaway #4 Cross-Organization Use of Social Media The same trends are seen across all areas of metrics 34

41. Key Takeaway #4 Cross-Organization Use of Social Media All logos in the preceding graph are trademarked. YouTube is a registered trademark of YouTube, Inc. Twitter is a registered trademark of Twitter, Inc. LinkedIn is a registered trademark of LinkedIn, Inc. Facebook is a registered trademark of Facebook, Inc. 35

42. 5 Key Takeaways 36

44. 25% use full or partial restrictions on social media use in the organization

45. 9% using training strategies

46. 8% monitor social media useIs this really risk mitigation? 37

47. Agenda 38

48. The Subjective Top 5 39

49. Questions? THE GROUPIE CHEAT SHEET Mark Stelzner Principal/Founder – Inflexion Advisors 415-658-7460 mark.stelzner@inflexionadvisors.com www.InflexionAdvisors.com @stelzner /in/markstelzner /markstelzner 40