Professor Mark Stubbs shares his experience of an ambitious JISC-supported change programme at Manchester Metropolitan University (MMU) to completely redesign undergraduate programmes within 12 months and to design agile systems and processes to support the change. The presentation explores the dynamic relationships between curriculum design, learning, teaching, assessment and course administration processes. Mark shares lessons learned from the holistic approach used at MMU and contrast it with other change methodologies.

1. Organisational transformation and curriculum change:
Turning things around
Presenter Facilitator
Professor Mark Stubbs Dr Pam Parker
Mark Stubbs is professor and head of Dr Pam Parker is the Associate
learning and research technologies at Director of the Learning
Manchester Metropolitan University. Over Development Centre, Reader in
the years he has enjoyed a number of Educational Development and
roles in universities: undergraduate Programme Director for the MA
student, sabbatical student Academic Practice and MPhil/PhD
president, senior lecturer, module Professional Education at City
leader, personal tutor, year University, London. Pam’s School
leader, programme leader, principal Liaison role is for the School of Law.
lecturer, external examiner, PhD Her areas of interest include
student, PhD supervisor, PhD examiner curriculum design, staff
and project director. Mark has also worked development and motivation and
as a management consultant and been educational development.
involved in a number of JISC
projects, including eXchanging Course
Related Information (XCRI). His action-
research PhD is in working across
organisational boundaries to address
complex issues.

2. Blackboard Collaborate Orientation for Participants
Audio Setup
 Configure your headphones & microphone:
– Tools > Audio > Audio Setup Wizard
– Or click this button
 Use a headset (headphones & microphone)
– Built-in speakers and microphones create echoes, feedback &
spoil the session for others.
© JISC Netskills 2011

3. Blackboard Collaborate Orientation for Participants
1-Orientation
Participating in todays session…
Step Away Your details
Raise Hand
Emoticons
Voting
Moderators
All Participants (listed alphabetically)
© JISC Netskills 2011

4. Blackboard Collaborate Orientation for Participants
Chat panel
 Make a comment or ask a question (seen by everyone)
– Type in the chat box and press return
– Prefix all questions with Q:
 Send a private message
– Double click the persons name
– Type your message in the new tab and press return
– Technical problems: send private chat to Peter Chatterton
© JISC Netskills 2011

5. Blackboard Collaborate Orientation for Participants
For this session…
 To ask a questions (no mic):
– Use Text-Chat
– Prefix all questions Q:
– eg. Q: How long will this process
take?
 Questions (using mic)
– Use raise your hand icon
– Your mic will be enabled
 Respond YES or NO
© JISC Netskills 2011

6. Blackboard Collaborate Orientation for Participants
Microphones
Adjust your
microphone
level
Microphone is OFF Adjust speaker
volume
Microphone is ON
© JISC Netskills 2011

7. Blackboard Collaborate Orientation for Participants
Adjusting the layout (1) Detach panel
This panel can be
detached & moved
anywhere on your
screen.
 Return to the original layout
– View > Restore Default Layout
© JISC Netskills 2011

8. Blackboard Collaborate Orientation for Participants
Adjusting the layout (2)
Resize the panel
 Return to the original layout Resize the panel
– View > Restore Default Layout
© JISC Netskills 2011

9. Blackboard Collaborate Orientation for Participants
Saving sessions
• All JISCEL12 live sessions are recorded and made available
from a link on the Conference Moodle.
• After the conference they will be made freely available through
the JISC website.
• You can save the Whiteboard, Text-chat and participants list by
selecting “File, Save ….
(probably best to save the Whiteboard as a PDF file)
© JISC Netskills 2011

10. Session practice
Text-chatting • Use the text-chat to engage with other delegates, presenter and moderators about
the content of the session.
• You can send private text-chat messages e.g. to moderators or to individuals.
Blackboard • You can move and increase the size of the text-chat window to make it easier to
Collaborate layout follow the text-chat.
Audio • It is best to run the Audio Set-up Wizard to test your audio set-up each time you
enter a Blackboard Collaborate room (select “Tools…Audio… Audio setup wizard).
• You must use a headset/microphone if you want to ask a question in audio.
• Only use your microphone when guided by a moderator – click on the “Talk” button
to turn it on and click on it again to turn it off.
Whiteboard • Only draw on the whiteboard if guided by a moderator.
Technical problems • Send a private text-chat message to “moderators” and they will try to help.

11. Innovating e-Learning 2012
20 November 2012, 10:00 – 11:00
Session 3: Organisational Transformation
Presented by Professor Mark Stubbs (MMU)
Facilitated by Pam Parker (City University)
Session Outline
1. Tips for using Collaborate in the session
2. Drivers for transformation
3. Approach to transformation

12. Organisational Transformation: turning things around

13. KIS? League Tables
Reputation
Social media?
NSS
Vicious or Virtuous Cycle?
Resources
Fees

14. So, how do you turn things around?

15. 1. Understand the important dynamics

16. Mainstream UG & PG Provision
League table rankings
Marketing &
Recruitment Reputation
Processes
Learning, Teaching, Assessment
Student Intake Student Retention
& Personal Development
(Aspirations, Attitude Success &
Processes, Facilities
& Abilities) Satisfaction
& Resources
Resource allocation
All Year Numbers

17. Mainstream UG & PG Provision
League table rankings
Marketing &
Recruitment Reputation
Processes
Learning, Teaching, Assessment
Student Intake Student Retention
& Personal Development
(Aspirations, Attitude Success &
Processes, Facilities
& Abilities) Satisfaction
& Resources
Resource allocation
All Year Numbers

18. 2. Be clear what needs to be done

19. Mainstream UG & PG Provision
A League table rankings
Marketing &
Recruitment Reputation
Processes
C
B
Learning, Teaching, Assessment
Student Intake Student Retention
& Personal Development
(Aspirations, Attitude Success &
Processes, Facilities
& Abilities) Satisfaction
& Resources
Resource allocation
All Year Numbers
A Recruit to target B Improve satisfaction, retention & success C Inform decision-makers

20. 3. Set high-level goals

21. B Improve satisfaction, retention & success
Great Great Great
Online Experience Learning Spaces Teaching
(Seamless, personalised)

22. B Improve satisfaction, retention & success
Great Great Great
Online Experience Learning Spaces Teaching
(Seamless, personalised)

23. 4. Understand where change is required

24. Entry Standards
Recruitment Course Marketing
Targets League table rankings
Quantity &
Offers Made Quality of Reputation
Applications
Take-up of places
Learning, Teaching, Assessment
Fee level & Personal Development
Recruited
Students
Academic
Standards
Marketing & Good Honours
Recruitment Student Assessment
Progression
Performance Outcomes
Failure
Student
Student Intake Withdrawals Student Success
Engagement
(Aspirations, Attitude Retention &
Satisfaction
& Abilities) LTA & PD
Survey Satisfaction
Activities
Responses
Student Curriculum Course
Support Design Admin
Staff-student LTA Resources
Ratio & Facilities
Resource allocation for staff, services & facilities
Fee Income
All Year Numbers

25. Entry Standards
Recruitment Course Marketing
Targets League table rankings
Quantity &
Offers Made Quality of Reputation
Applications
Take-up of places
Learning, Teaching, Assessment
Fee level & Personal Development
Recruited
Students
Academic
Standards
Marketing & Good Honours
Recruitment Student Assessment
Progression
Performance Outcomes
Failure
Student
Student Intake Withdrawals Student Success
Engagement
(Aspirations, Attitude Retention &
Satisfaction
& Abilities) LTA & PD
Survey Satisfaction
Activities
Responses
Student Curriculum Course
Support Design Admin
Staff-student LTA Resources
Ratio & Facilities
Resource allocation for staff, services & facilities
Fee Income
All Year Numbers

26. Entry Standards
Recruitment Course Marketing
Targets League table rankings
Quantity &
Offers Made Quality of Reputation
Applications
Take-up of places
Learning, Teaching, Assessment
Fee level & Personal Development
Recruited
Students
Academic
Standards
Marketing & Good Honours
Recruitment Student Assessment
Progression
Performance Outcomes
Failure
Student
Student Intake Withdrawals Student Success
Engagement
(Aspirations, Attitude Retention &
Satisfaction
& Abilities) LTA & PD
Survey Satisfaction
Activities
Responses
Student Curriculum Course
Support Design Admin
Staff-student LTA Resources
Ratio & Facilities
Resource allocation for staff, services & facilities
Fee Income
All Year Numbers

27. 5. Be bold and plan holistically

28. 5. Be bold and plan holistically

29. Curriculum Design Course Admin
Design Review Approve Set up Design
Produce Publish
New New New Curriculum Teaching
Timetables Timetables
Curriculum Curriculum Curriculum in SRS Schedules
Design Set up
Publish
Assessment Submission
Deadlines
Schedules System
Learning Technology
Input
Great
Set up Build Online
Pedagogic Courses in Courses in Experience
Input VLE VLE (Seamless,
Set up Publish Personalised)
Library Input Reading Reading
Lists Lists
Learning, Teaching & Assessment Resources & Facilities

30. Curriculum Design Course Admin
3
5
Design Review Approve Set up Design
Produce Publish
New New New Curriculum Teaching
Timetables Timetables
Curriculum Curriculum Curriculum in SRS Schedules
Design Set up
Publish
Assessment Submission
Deadlines
Schedules System
Learning Technology
Input 4
6 Great
Set up Build Online
Pedagogic Courses in Courses in Experience
Input VLE VLE (Seamless,
Set up Publish Personalised)
Library Input Reading Reading
Lists Lists
Learning, Teaching & Assessment Resources & Facilities
3 New UG Curriculum
4 New VLE & Portal
5 Personal Timetables
6 ELSOs (E-Learning Support Officers)

31. 6. Ensure you’ve got the right team to
drive real change

32. Programme Board
Programme
DVC Student Experience Support
Registrar Director PVC Students PVC Curriculum Head of
Learning & Innovation Business
Research IS Improvement
Work-stream leads… Work-stream
Support
Head of Head of Assistant Head of Asst Head Business
Quality Timetabling Registrar Learning & Learning Improvement
Research Tech Innovation Team

34. 7. Make ‘big ask’ of key change-makers
as small as possible

35. A ‘big ask’ of academic colleagues…
While you’re doing all you can to deliver student success, retention & satisfaction this year, please
can you design New Curriculum, Teaching Schedules, Assessment Schedules & build it in the VLE ?
… made as small as possible
We’ll only ask for the bare minimum and we’ll only ask for it once
You build the course content, and
we’ll ensure the course admin stuff
appears automatically

36. 8. Make it stick with reinforcing change

37. Entry Standards
Recruitment Course Marketing
Targets League table rankings
1 Quantity &
Offers Made Quality of Reputation
Applications
Take-up of places
Learning, Teaching, Assessment
Fee level & Personal Development
Recruited
Students 9
Academic10
Standards 11
Marketing & Good Honours
Recruitment Student Assessment
Progression
Performance Outcomes
Failure
Student
Student Intake Withdrawals Student Success
Engagement
(Aspirations, Attitude 12 Retention &
Satisfaction
& Abilities) LTA & PD Satisfaction
1 ESRA 2 Activities
Survey
7 6 Responses
2 Student Journey Map
5
3 New Curriculum Student Curriculum Course
Support Design Admin
4 New VLE & Portal 8
3
5 Personal Timetables Staff-student LTA Resources
Ratio & Facilities 4
6 ELSOs
7 Student Engagement
8 Acad Support Tutors
Resource allocation for staff, services & facilities
9 CMI for Units & Progs
10 TRAFFIC Fee Income
11 Analytics
12 Good to Great Teaching All Year Numbers

39. Q. Key differences with Kotter’s 8 steps?
1. Establish sense of urgency 1. Understand important dynamics
2. Create guiding coalition 2. Be clear what needs to be done
3. Develop a change vision 3. Set high-level goals
4. Communicate vision for buy-in 4. Understand where change is required
5. Empower broad-based action 5. Be bold and plan holistically
6. Generate short-term wins 6. Ensure you’ve got the right team to drive
7. Never let up 7. Make ‘big asks’ as small as possible
8. Incorporate change into the culture 8. Make it stick with reinforcing change

40. Take-aways from the session