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Your Title Here
Presented by:
@marktraphagen
@marktraphagen
Problem: How do brands
make real connections with
customers and prospects?
@marktraphagen
@marktraphagen
@marktraphagen
@marktraphagen
@marktraphagen
Another Dimension:
The Power of the Personal
@marktraphagen
How to Humanize Your Brand
@marktraphagen
Build a Community
@marktraphagen
@marktraphagen
@marktraphagen
@marktraphagen
@marktraphagen
@marktraphagen
@marktraphagen
@marktraphagen
@marktraphagen
@marktraphagen
@marktraphagen
@marktraphagen
Dominos personalizes their
drivers via their delivery app
@marktraphagen
The Personal Brand Representative
@marktraphagen
@marktraphagen
The Desire to Belong
@marktraphagen
The Desire to Communicate
@marktraphagen
Pareidolia: We are drawn
to human faces
@marktraphagen
Google Authorship recognized that
@marktraphagen
@marktraphagen
@marktraphagen
Providing a companion for
the customer's journey
@marktraphagen
Why did Rand Fishkin say
this about me?
@marktraphagen
Because I built a loved & trusted personal brand in
my industry that made me a valuable commodity.
Eric Eng...
@marktraphagen
Every Saturday my mother
listened to a local garden
shop owner answer callers
gardening questions on a
loca...
@marktraphagen
stonet.co/pbrmoz
@marktraphagen
stonet.co/pbrmoz
Mark Traphagen
Stone Temple
Consulting
www.stonetemple.com
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Power of Personal Branding for Brands - Pubcon 2015

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Your brand will most rapidly and successfully gain the social trust of its audience when it is closely associated with powerful personal brands. Here's why!

Publié dans : Marketing

Power of Personal Branding for Brands - Pubcon 2015

  1. 1. Your Title Here Presented by: @marktraphagen
  2. 2. @marktraphagen Problem: How do brands make real connections with customers and prospects?
  3. 3. @marktraphagen
  4. 4. @marktraphagen
  5. 5. @marktraphagen
  6. 6. @marktraphagen
  7. 7. @marktraphagen Another Dimension: The Power of the Personal
  8. 8. @marktraphagen How to Humanize Your Brand
  9. 9. @marktraphagen Build a Community
  10. 10. @marktraphagen
  11. 11. @marktraphagen
  12. 12. @marktraphagen
  13. 13. @marktraphagen
  14. 14. @marktraphagen
  15. 15. @marktraphagen
  16. 16. @marktraphagen
  17. 17. @marktraphagen
  18. 18. @marktraphagen
  19. 19. @marktraphagen
  20. 20. @marktraphagen
  21. 21. @marktraphagen Dominos personalizes their drivers via their delivery app
  22. 22. @marktraphagen The Personal Brand Representative
  23. 23. @marktraphagen
  24. 24. @marktraphagen The Desire to Belong
  25. 25. @marktraphagen The Desire to Communicate
  26. 26. @marktraphagen Pareidolia: We are drawn to human faces
  27. 27. @marktraphagen Google Authorship recognized that
  28. 28. @marktraphagen
  29. 29. @marktraphagen
  30. 30. @marktraphagen Providing a companion for the customer's journey
  31. 31. @marktraphagen Why did Rand Fishkin say this about me?
  32. 32. @marktraphagen Because I built a loved & trusted personal brand in my industry that made me a valuable commodity. Eric Enge recognized that and hired me (in part) to bring my influence into association with his company.
  33. 33. @marktraphagen Every Saturday my mother listened to a local garden shop owner answer callers gardening questions on a local radio show. Then she'd drive past five other garden shops to shop at his store. #PowerOfThePersonal
  34. 34. @marktraphagen stonet.co/pbrmoz
  35. 35. @marktraphagen stonet.co/pbrmoz Mark Traphagen Stone Temple Consulting www.stonetemple.com

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