This document discusses how brands can build personal connections with customers. It recommends that brands humanize themselves by building communities where people can interact, personalize the customer experience through individual representatives, and satisfy basic human desires for belonging, communication, and recognition of human faces. A case study is presented of a garden shop owner who answered gardening questions on the radio, building loyalty among listeners who then shopped at his store.

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Presented by:
@marktraphagen

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Problem: How do brands
make real connections with
customers and prospects?

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Another Dimension:
The Power of the Personal

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How to Humanize Your Brand

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Build a Community

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Dominos personalizes their
drivers via their delivery app

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The Personal Brand Representative

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The Desire to Belong

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The Desire to Communicate

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Pareidolia: We are drawn
to human faces

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Google Authorship recognized that

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Providing a companion for
the customer's journey

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Why did Rand Fishkin say
this about me?

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Because I built a loved & trusted personal brand in
my industry that made me a valuable commodity.
Eric Enge recognized that and hired me (in part) to
bring my influence into association with his company.

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Every Saturday my mother
listened to a local garden
shop owner answer callers
gardening questions on a
local radio show.
Then she'd drive past five
other garden shops to shop
at his store.
#PowerOfThePersonal

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stonet.co/pbrmoz

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stonet.co/pbrmoz
Mark Traphagen
Stone Temple
Consulting
www.stonetemple.com