SlideShare une entreprise Scribd logo

Quality Content: Going Beyond I Know It When I See It - State of search 2017 - Mark Traphagen

•Télécharger en tant que PPTX, PDF•
•
Mark Traphagen
Mark Traphagen

This document discusses characteristics of quality content for search engine optimization. It identifies three key characteristics that quality content should have: it should be useful, aligned with the business or topic, and unique. It also notes that original research, citations, links, reviews and testimonials can help boost the credibility and trustworthiness of content. Providing an author biography is also recommended. The document is authored by Stone Temple Consulting, an SEO agency that won an award for best large SEO agency in 2016.

Marketing
1  sur  44
Copyright © 2017 Stone Temple Consulting Eric Enge (@stonetemple) QUALITY CONTENT 2016 US SEARCH AWARDS WINNER BEST LARGE SEO AGENCY Going Beyond “I Know It When I See It”
Copyright © 2017 Stone Temple Consulting Eric Enge (@stonetemple)
Copyright © 2017 Stone Temple Consulting Eric Enge (@stonetemple) I know it when I see it.
Copyright © 2017 Stone Temple Consulting Eric Enge (@stonetemple) I know it when I see it.
Copyright © 2017 Stone Temple Consulting Eric Enge (@stonetemple) Content isn’t free...
Copyright © 2017 Stone Temple Consulting Eric Enge (@stonetemple) Content isn’t free... or even cheap
Copyright © 2017 Stone Temple Consulting Eric Enge (@stonetemple) Proof in the pudding?
Copyright © 2017 Stone Temple Consulting Eric Enge (@stonetemple)
Copyright © 2017 Stone Temple Consulting Eric Enge (@stonetemple)
Copyright © 2017 Stone Temple Consulting Eric Enge (@stonetemple) Characteristics of Quality Content
Copyright © 2017 Stone Temple Consulting Eric Enge (@stonetemple)
Copyright © 2017 Stone Temple Consulting Eric Enge (@stonetemple)
Copyright © 2017 Stone Temple Consulting Eric Enge (@stonetemple)
Copyright © 2017 Stone Temple Consulting Eric Enge (@stonetemple)
Copyright © 2017 Stone Temple Consulting Eric Enge (@stonetemple) Is it USEFUL?
Copyright © 2017 Stone Temple Consulting Eric Enge (@stonetemple) Is it USEFUL? Is it ALIGNED?
Copyright © 2017 Stone Temple Consulting Eric Enge (@stonetemple) Is it USEFUL? Is it ALIGNED? Is it UNIQUE?
Copyright © 2017 Stone Temple Consulting Eric Enge (@stonetemple)
Copyright © 2017 Stone Temple Consulting Eric Enge (@stonetemple)
Copyright © 2017 Stone Temple Consulting Eric Enge (@stonetemple)
Copyright © 2017 Stone Temple Consulting Eric Enge (@stonetemple)
Copyright © 2017 Stone Temple Consulting Eric Enge (@stonetemple)
Copyright © 2017 Stone Temple Consulting Eric Enge (@stonetemple)
Copyright © 2017 Stone Temple Consulting Eric Enge (@stonetemple) Show your site’s credibility by using original research, citations, links, reviews and testimonials. An author biography or testimonials from real customers can help boost your site’s trustworthiness and reputation. Google Webmaster Guidelines
Copyright © 2017 Stone Temple Consulting Eric Enge (@stonetemple)
Copyright © 2017 Stone Temple Consulting Eric Enge (@stonetemple)
Copyright © 2017 Stone Temple Consulting Eric Enge (@stonetemple)
Copyright © 2017 Stone Temple Consulting Eric Enge (@stonetemple)
Copyright © 2017 Stone Temple Consulting Eric Enge (@stonetemple)
Copyright © 2017 Stone Temple Consulting Eric Enge (@stonetemple)
Copyright © 2017 Stone Temple Consulting Eric Enge (@stonetemple)
Copyright © 2017 Stone Temple Consulting Eric Enge (@stonetemple)
Copyright © 2017 Stone Temple Consulting Eric Enge (@stonetemple)
Copyright © 2017 Stone Temple Consulting Eric Enge (@stonetemple)
Copyright © 2017 Stone Temple Consulting Eric Enge (@stonetemple)
Copyright © 2017 Stone Temple Consulting Eric Enge (@stonetemple)
Copyright © 2017 Stone Temple Consulting Eric Enge (@stonetemple)
Copyright © 2017 Stone Temple Consulting Eric Enge (@stonetemple)
Copyright © 2017 Stone Temple Consulting Eric Enge (@stonetemple)
Copyright © 2017 Stone Temple Consulting Eric Enge (@stonetemple) Is it USEFUL?
Copyright © 2017 Stone Temple Consulting Eric Enge (@stonetemple) Is it USEFUL? Is it ALIGNED?
Copyright © 2017 Stone Temple Consulting Eric Enge (@stonetemple) Is it USEFUL? Is it ALIGNED? Is it UNIQUE?
Copyright © 2017 Stone Temple Consulting Eric Enge (@stonetemple)
Copyright © 2017 Stone Temple Consulting Eric Enge (@stonetemple) Mark Traphagen Sr. Director of Marketing stonetemple.com @marktraphagen

Recommandé

Social Media eta web posizionamenduko tailerra
Social Media eta web posizionamenduko tailerraSocial Media eta web posizionamenduko tailerra
Social Media eta web posizionamenduko tailerraIkaskidetza Sarea
 
Transformation by Invitation
Transformation by InvitationTransformation by Invitation
Transformation by InvitationMartin Burns
 
SEO in 2017, Lee Kennedy 2017 CO2 Presentation
SEO in 2017, Lee Kennedy 2017 CO2 PresentationSEO in 2017, Lee Kennedy 2017 CO2 Presentation
SEO in 2017, Lee Kennedy 2017 CO2 PresentationCoalmarch
 
10 Years of Big Room Planning
10 Years of Big Room Planning10 Years of Big Room Planning
10 Years of Big Room PlanningMartin Burns
 
Pita Portfolio
Pita PortfolioPita Portfolio
Pita Portfoliomartinmpita
 
C3 2018 | Is 2018 the year you should embrace AMP?
C3 2018 | Is 2018 the year you should embrace AMP?C3 2018 | Is 2018 the year you should embrace AMP?
C3 2018 | Is 2018 the year you should embrace AMP?Conductor
 
Influencer Marketing: Using Relationships to Build Killer Links
Influencer Marketing: Using Relationships to Build Killer LinksInfluencer Marketing: Using Relationships to Build Killer Links
Influencer Marketing: Using Relationships to Build Killer LinksEric Enge
 
Sempo Atlanta - Stonetemple Consulting - Influencer Marketing - 06-24-12
Sempo Atlanta - Stonetemple Consulting - Influencer Marketing - 06-24-12Sempo Atlanta - Stonetemple Consulting - Influencer Marketing - 06-24-12
Sempo Atlanta - Stonetemple Consulting - Influencer Marketing - 06-24-12Eric Enge
 

Recommandé

Social Media eta web posizionamenduko tailerra
Social Media eta web posizionamenduko tailerraSocial Media eta web posizionamenduko tailerra
Social Media eta web posizionamenduko tailerraIkaskidetza Sarea
 
Transformation by Invitation
Transformation by InvitationTransformation by Invitation
Transformation by InvitationMartin Burns
 
SEO in 2017, Lee Kennedy 2017 CO2 Presentation
SEO in 2017, Lee Kennedy 2017 CO2 PresentationSEO in 2017, Lee Kennedy 2017 CO2 Presentation
SEO in 2017, Lee Kennedy 2017 CO2 PresentationCoalmarch
 
10 Years of Big Room Planning
10 Years of Big Room Planning10 Years of Big Room Planning
10 Years of Big Room PlanningMartin Burns
 
Pita Portfolio
Pita PortfolioPita Portfolio
Pita Portfoliomartinmpita
 
C3 2018 | Is 2018 the year you should embrace AMP?
C3 2018 | Is 2018 the year you should embrace AMP?C3 2018 | Is 2018 the year you should embrace AMP?
C3 2018 | Is 2018 the year you should embrace AMP?Conductor
 
Influencer Marketing: Using Relationships to Build Killer Links
Influencer Marketing: Using Relationships to Build Killer LinksInfluencer Marketing: Using Relationships to Build Killer Links
Influencer Marketing: Using Relationships to Build Killer LinksEric Enge
 
Sempo Atlanta - Stonetemple Consulting - Influencer Marketing - 06-24-12
Sempo Atlanta - Stonetemple Consulting - Influencer Marketing - 06-24-12Sempo Atlanta - Stonetemple Consulting - Influencer Marketing - 06-24-12
Sempo Atlanta - Stonetemple Consulting - Influencer Marketing - 06-24-12Eric Enge
 
Google Analytics Insights - Your New Favorite Co-worker
Google Analytics Insights - Your New Favorite Co-workerGoogle Analytics Insights - Your New Favorite Co-worker
Google Analytics Insights - Your New Favorite Co-workerMark Traphagen
 
Social Media Marketing: It's Time to Grow Up!
Social Media Marketing: It's Time to Grow Up!Social Media Marketing: It's Time to Grow Up!
Social Media Marketing: It's Time to Grow Up!Mark Traphagen
 
Grow Up or Get Out: A Social Media Marketing Manifesto for 2018
Grow Up or Get Out: A Social Media Marketing Manifesto for 2018 Grow Up or Get Out: A Social Media Marketing Manifesto for 2018
Grow Up or Get Out: A Social Media Marketing Manifesto for 2018 Mark Traphagen
 
Google and Twitter: How to Sing a Sweet Marketing Duet - SMX West 2017 - Mark...
Google and Twitter: How to Sing a Sweet Marketing Duet - SMX West 2017 - Mark...Google and Twitter: How to Sing a Sweet Marketing Duet - SMX West 2017 - Mark...
Google and Twitter: How to Sing a Sweet Marketing Duet - SMX West 2017 - Mark...Mark Traphagen
 
Mobile Rocks! Why Mobile is THE Game & How to Play
Mobile Rocks! Why Mobile is THE Game & How to PlayMobile Rocks! Why Mobile is THE Game & How to Play
Mobile Rocks! Why Mobile is THE Game & How to PlayMark Traphagen
 
The Best SEO Strategy You Didn't Know Was an SEO Strategy
The Best SEO Strategy You Didn't Know Was an SEO StrategyThe Best SEO Strategy You Didn't Know Was an SEO Strategy
The Best SEO Strategy You Didn't Know Was an SEO StrategyMark Traphagen
 
Content Marketing Success by Design
Content Marketing Success by Design Content Marketing Success by Design
Content Marketing Success by Design Mark Traphagen
 
Search and Social: Unite and Conquer!
Search and Social: Unite and Conquer!Search and Social: Unite and Conquer!
Search and Social: Unite and Conquer!Mark Traphagen
 
Building Personal Brands for Brands - State of Search 2015
Building Personal Brands for Brands - State of Search 2015Building Personal Brands for Brands - State of Search 2015
Building Personal Brands for Brands - State of Search 2015Mark Traphagen
 
Power of Personal Branding for Brands - Pubcon 2015
Power of Personal Branding for Brands - Pubcon 2015Power of Personal Branding for Brands - Pubcon 2015
Power of Personal Branding for Brands - Pubcon 2015Mark Traphagen
 
Google Direct Answers: What Do They Mean for Your Site Traffic?
Google Direct Answers: What Do They Mean for Your Site Traffic?Google Direct Answers: What Do They Mean for Your Site Traffic?
Google Direct Answers: What Do They Mean for Your Site Traffic?Mark Traphagen
 
Social SEO? SRSLY? Hell Yes and Here's Why! - Zenith Duluth 2015
Social SEO? SRSLY? Hell Yes and Here's Why! - Zenith Duluth 2015Social SEO? SRSLY? Hell Yes and Here's Why! - Zenith Duluth 2015
Social SEO? SRSLY? Hell Yes and Here's Why! - Zenith Duluth 2015Mark Traphagen
 
Social Media Content Flow: Creating Social Media Content That's On Target
Social Media Content Flow: Creating Social Media Content That's On TargetSocial Media Content Flow: Creating Social Media Content That's On Target
Social Media Content Flow: Creating Social Media Content That's On TargetMark Traphagen
 
Social Media Is a Waste of Time (Unless...)
Social Media Is a Waste of Time (Unless...)Social Media Is a Waste of Time (Unless...)
Social Media Is a Waste of Time (Unless...)Mark Traphagen
 
Chris Brogan Quotes for Freaks
Chris Brogan Quotes for FreaksChris Brogan Quotes for Freaks
Chris Brogan Quotes for FreaksMark Traphagen
 
Authorship Is Dead - Long Live Author Authority!
Authorship Is Dead - Long Live Author Authority!Authorship Is Dead - Long Live Author Authority!
Authorship Is Dead - Long Live Author Authority!Mark Traphagen
 
Author Authority for Advanced Search Marketers
Author Authority for Advanced Search MarketersAuthor Authority for Advanced Search Marketers
Author Authority for Advanced Search MarketersMark Traphagen
 
Don't be a content marketing casualty
Don't be a content marketing casualtyDon't be a content marketing casualty
Don't be a content marketing casualtyMark Traphagen
 
Google Authorship Kidnapping: Why Authorship Photos Disappeared from Search
Google Authorship Kidnapping: Why Authorship Photos Disappeared from SearchGoogle Authorship Kidnapping: Why Authorship Photos Disappeared from Search
Google Authorship Kidnapping: Why Authorship Photos Disappeared from SearchMark Traphagen
 
Stopping by Woods on a Snowy Evening
Stopping by Woods on a Snowy EveningStopping by Woods on a Snowy Evening
Stopping by Woods on a Snowy EveningMark Traphagen
 
Social Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh BendaySocial Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh BendayMaharshBenday
 
The 9th May Incident in Pakistan A Turning Point in History.pptx
The 9th May Incident in Pakistan A Turning Point in History.pptxThe 9th May Incident in Pakistan A Turning Point in History.pptx
The 9th May Incident in Pakistan A Turning Point in History.pptxelizabethella096
 

Contenu connexe

Plus de Mark Traphagen

Google Analytics Insights - Your New Favorite Co-worker
Google Analytics Insights - Your New Favorite Co-workerGoogle Analytics Insights - Your New Favorite Co-worker
Google Analytics Insights - Your New Favorite Co-workerMark Traphagen
 
Social Media Marketing: It's Time to Grow Up!
Social Media Marketing: It's Time to Grow Up!Social Media Marketing: It's Time to Grow Up!
Social Media Marketing: It's Time to Grow Up!Mark Traphagen
 
Grow Up or Get Out: A Social Media Marketing Manifesto for 2018
Grow Up or Get Out: A Social Media Marketing Manifesto for 2018 Grow Up or Get Out: A Social Media Marketing Manifesto for 2018
Grow Up or Get Out: A Social Media Marketing Manifesto for 2018 Mark Traphagen
 
Google and Twitter: How to Sing a Sweet Marketing Duet - SMX West 2017 - Mark...
Google and Twitter: How to Sing a Sweet Marketing Duet - SMX West 2017 - Mark...Google and Twitter: How to Sing a Sweet Marketing Duet - SMX West 2017 - Mark...
Google and Twitter: How to Sing a Sweet Marketing Duet - SMX West 2017 - Mark...Mark Traphagen
 
Mobile Rocks! Why Mobile is THE Game & How to Play
Mobile Rocks! Why Mobile is THE Game & How to PlayMobile Rocks! Why Mobile is THE Game & How to Play
Mobile Rocks! Why Mobile is THE Game & How to PlayMark Traphagen
 
The Best SEO Strategy You Didn't Know Was an SEO Strategy
The Best SEO Strategy You Didn't Know Was an SEO StrategyThe Best SEO Strategy You Didn't Know Was an SEO Strategy
The Best SEO Strategy You Didn't Know Was an SEO StrategyMark Traphagen
 
Content Marketing Success by Design
Content Marketing Success by Design Content Marketing Success by Design
Content Marketing Success by Design Mark Traphagen
 
Search and Social: Unite and Conquer!
Search and Social: Unite and Conquer!Search and Social: Unite and Conquer!
Search and Social: Unite and Conquer!Mark Traphagen
 
Building Personal Brands for Brands - State of Search 2015
Building Personal Brands for Brands - State of Search 2015Building Personal Brands for Brands - State of Search 2015
Building Personal Brands for Brands - State of Search 2015Mark Traphagen
 
Power of Personal Branding for Brands - Pubcon 2015
Power of Personal Branding for Brands - Pubcon 2015Power of Personal Branding for Brands - Pubcon 2015
Power of Personal Branding for Brands - Pubcon 2015Mark Traphagen
 
Google Direct Answers: What Do They Mean for Your Site Traffic?
Google Direct Answers: What Do They Mean for Your Site Traffic?Google Direct Answers: What Do They Mean for Your Site Traffic?
Google Direct Answers: What Do They Mean for Your Site Traffic?Mark Traphagen
 
Social SEO? SRSLY? Hell Yes and Here's Why! - Zenith Duluth 2015
Social SEO? SRSLY? Hell Yes and Here's Why! - Zenith Duluth 2015Social SEO? SRSLY? Hell Yes and Here's Why! - Zenith Duluth 2015
Social SEO? SRSLY? Hell Yes and Here's Why! - Zenith Duluth 2015Mark Traphagen
 
Social Media Content Flow: Creating Social Media Content That's On Target
Social Media Content Flow: Creating Social Media Content That's On TargetSocial Media Content Flow: Creating Social Media Content That's On Target
Social Media Content Flow: Creating Social Media Content That's On TargetMark Traphagen
 
Social Media Is a Waste of Time (Unless...)
Social Media Is a Waste of Time (Unless...)Social Media Is a Waste of Time (Unless...)
Social Media Is a Waste of Time (Unless...)Mark Traphagen
 
Chris Brogan Quotes for Freaks
Chris Brogan Quotes for FreaksChris Brogan Quotes for Freaks
Chris Brogan Quotes for FreaksMark Traphagen
 
Authorship Is Dead - Long Live Author Authority!
Authorship Is Dead - Long Live Author Authority!Authorship Is Dead - Long Live Author Authority!
Authorship Is Dead - Long Live Author Authority!Mark Traphagen
 
Author Authority for Advanced Search Marketers
Author Authority for Advanced Search MarketersAuthor Authority for Advanced Search Marketers
Author Authority for Advanced Search MarketersMark Traphagen
 
Don't be a content marketing casualty
Don't be a content marketing casualtyDon't be a content marketing casualty
Don't be a content marketing casualtyMark Traphagen
 
Google Authorship Kidnapping: Why Authorship Photos Disappeared from Search
Google Authorship Kidnapping: Why Authorship Photos Disappeared from SearchGoogle Authorship Kidnapping: Why Authorship Photos Disappeared from Search
Google Authorship Kidnapping: Why Authorship Photos Disappeared from SearchMark Traphagen
 
Stopping by Woods on a Snowy Evening
Stopping by Woods on a Snowy EveningStopping by Woods on a Snowy Evening
Stopping by Woods on a Snowy EveningMark Traphagen
 

Plus de Mark Traphagen (20)

Google Analytics Insights - Your New Favorite Co-worker
Google Analytics Insights - Your New Favorite Co-workerGoogle Analytics Insights - Your New Favorite Co-worker
Google Analytics Insights - Your New Favorite Co-worker
 
Social Media Marketing: It's Time to Grow Up!
Social Media Marketing: It's Time to Grow Up!Social Media Marketing: It's Time to Grow Up!
Social Media Marketing: It's Time to Grow Up!
 
Grow Up or Get Out: A Social Media Marketing Manifesto for 2018
Grow Up or Get Out: A Social Media Marketing Manifesto for 2018 Grow Up or Get Out: A Social Media Marketing Manifesto for 2018
Grow Up or Get Out: A Social Media Marketing Manifesto for 2018
 
Google and Twitter: How to Sing a Sweet Marketing Duet - SMX West 2017 - Mark...
Google and Twitter: How to Sing a Sweet Marketing Duet - SMX West 2017 - Mark...Google and Twitter: How to Sing a Sweet Marketing Duet - SMX West 2017 - Mark...
Google and Twitter: How to Sing a Sweet Marketing Duet - SMX West 2017 - Mark...
 
Mobile Rocks! Why Mobile is THE Game & How to Play
Mobile Rocks! Why Mobile is THE Game & How to PlayMobile Rocks! Why Mobile is THE Game & How to Play
Mobile Rocks! Why Mobile is THE Game & How to Play
 
The Best SEO Strategy You Didn't Know Was an SEO Strategy
The Best SEO Strategy You Didn't Know Was an SEO StrategyThe Best SEO Strategy You Didn't Know Was an SEO Strategy
The Best SEO Strategy You Didn't Know Was an SEO Strategy
 
Content Marketing Success by Design
Content Marketing Success by Design Content Marketing Success by Design
Content Marketing Success by Design
 
Search and Social: Unite and Conquer!
Search and Social: Unite and Conquer!Search and Social: Unite and Conquer!
Search and Social: Unite and Conquer!
 
Building Personal Brands for Brands - State of Search 2015
Building Personal Brands for Brands - State of Search 2015Building Personal Brands for Brands - State of Search 2015
Building Personal Brands for Brands - State of Search 2015
 
Power of Personal Branding for Brands - Pubcon 2015
Power of Personal Branding for Brands - Pubcon 2015Power of Personal Branding for Brands - Pubcon 2015
Power of Personal Branding for Brands - Pubcon 2015
 
Google Direct Answers: What Do They Mean for Your Site Traffic?
Google Direct Answers: What Do They Mean for Your Site Traffic?Google Direct Answers: What Do They Mean for Your Site Traffic?
Google Direct Answers: What Do They Mean for Your Site Traffic?
 
Social SEO? SRSLY? Hell Yes and Here's Why! - Zenith Duluth 2015
Social SEO? SRSLY? Hell Yes and Here's Why! - Zenith Duluth 2015Social SEO? SRSLY? Hell Yes and Here's Why! - Zenith Duluth 2015
Social SEO? SRSLY? Hell Yes and Here's Why! - Zenith Duluth 2015
 
Social Media Content Flow: Creating Social Media Content That's On Target
Social Media Content Flow: Creating Social Media Content That's On TargetSocial Media Content Flow: Creating Social Media Content That's On Target
Social Media Content Flow: Creating Social Media Content That's On Target
 
Social Media Is a Waste of Time (Unless...)
Social Media Is a Waste of Time (Unless...)Social Media Is a Waste of Time (Unless...)
Social Media Is a Waste of Time (Unless...)
 
Chris Brogan Quotes for Freaks
Chris Brogan Quotes for FreaksChris Brogan Quotes for Freaks
Chris Brogan Quotes for Freaks
 
Authorship Is Dead - Long Live Author Authority!
Authorship Is Dead - Long Live Author Authority!Authorship Is Dead - Long Live Author Authority!
Authorship Is Dead - Long Live Author Authority!
 
Author Authority for Advanced Search Marketers
Author Authority for Advanced Search MarketersAuthor Authority for Advanced Search Marketers
Author Authority for Advanced Search Marketers
 
Don't be a content marketing casualty
Don't be a content marketing casualtyDon't be a content marketing casualty
Don't be a content marketing casualty
 
Google Authorship Kidnapping: Why Authorship Photos Disappeared from Search
Google Authorship Kidnapping: Why Authorship Photos Disappeared from SearchGoogle Authorship Kidnapping: Why Authorship Photos Disappeared from Search
Google Authorship Kidnapping: Why Authorship Photos Disappeared from Search
 
Stopping by Woods on a Snowy Evening
Stopping by Woods on a Snowy EveningStopping by Woods on a Snowy Evening
Stopping by Woods on a Snowy Evening
 

Dernier

Social Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh BendaySocial Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh BendayMaharshBenday
 
The 9th May Incident in Pakistan A Turning Point in History.pptx
The 9th May Incident in Pakistan A Turning Point in History.pptxThe 9th May Incident in Pakistan A Turning Point in History.pptx
The 9th May Incident in Pakistan A Turning Point in History.pptxelizabethella096
 
Aiizennxqc Digital Marketing | SEO & SMM
Aiizennxqc Digital Marketing | SEO & SMMAiizennxqc Digital Marketing | SEO & SMM
Aiizennxqc Digital Marketing | SEO & SMMaiizennxqc
 
Enhancing Business Visibility PR Firms in San Francisco
Enhancing Business Visibility PR Firms in San FranciscoEnhancing Business Visibility PR Firms in San Francisco
Enhancing Business Visibility PR Firms in San Franciscosanfranciscoprfirms
 
Hannah Brady - Powering Up Your Brand with Content @ Force24 All leads
Hannah Brady - Powering Up Your Brand with Content @ Force24 All leadsHannah Brady - Powering Up Your Brand with Content @ Force24 All leads
Hannah Brady - Powering Up Your Brand with Content @ Force24 All leadsHannahBrady19
 
VIP Call Girls Dongri WhatsApp +91-9833363713, Full Night Service
VIP Call Girls Dongri WhatsApp +91-9833363713, Full Night ServiceVIP Call Girls Dongri WhatsApp +91-9833363713, Full Night Service
VIP Call Girls Dongri WhatsApp +91-9833363713, Full Night Servicemeghakumariji156
 
Social Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh BendaySocial Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh BendayMaharshBenday
 
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptxDigital-Marketing-Into-by-Zoraiz-Ahmad.pptx
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptxZACGaming
 
Rise and fall of Kulula.com, an airline won consumers by different marketing ...
Rise and fall of Kulula.com, an airline won consumers by different marketing ...Rise and fall of Kulula.com, an airline won consumers by different marketing ...
Rise and fall of Kulula.com, an airline won consumers by different marketing ...ssusereaa7d9
 
W.H.Bender Quote 61 -Influential restaurant and food service industry network...
W.H.Bender Quote 61 -Influential restaurant and food service industry network...W.H.Bender Quote 61 -Influential restaurant and food service industry network...
W.H.Bender Quote 61 -Influential restaurant and food service industry network...William (Bill) H. Bender, FCSI
 
Discover Ardency Elite: Elevate Your Lifestyle
Discover Ardency Elite: Elevate Your LifestyleDiscover Ardency Elite: Elevate Your Lifestyle
Discover Ardency Elite: Elevate Your LifestyleMy Heart Throw Pillow
 
Instant Digital Issuance: An Overview With Critical First Touch Best Practices
Instant Digital Issuance: An Overview With Critical First Touch Best PracticesInstant Digital Issuance: An Overview With Critical First Touch Best Practices
Instant Digital Issuance: An Overview With Critical First Touch Best PracticesMedia Logic
 
Crypto Quantum Leap - Digital - membership area
Crypto Quantum Leap - Digital - membership areaCrypto Quantum Leap - Digital - membership area
Crypto Quantum Leap - Digital - membership areajaynee G
 
10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI
10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI
10 Email Marketing Best Practices to Increase Engagements, CTR, And ROIShamsudeen Adeshokan
 
Tata Punch brochure with complete detail of all the variants
Tata Punch brochure with complete detail of all the variantsTata Punch brochure with complete detail of all the variants
Tata Punch brochure with complete detail of all the variantsRiteshVishambhari
 
Choosing the Right White Label SEO Services to Boost Your Agency's Growth.pdf
Choosing the Right White Label SEO Services to Boost Your Agency's Growth.pdfChoosing the Right White Label SEO Services to Boost Your Agency's Growth.pdf
Choosing the Right White Label SEO Services to Boost Your Agency's Growth.pdfAutus Digital
 
Cartona.pptx. Marketing how to present your project very well , discussed a...
Cartona.pptx. Marketing how to present your project very well , discussed a...Cartona.pptx. Marketing how to present your project very well , discussed a...
Cartona.pptx. Marketing how to present your project very well , discussed a...BeshoyFawaz1
 
Optimizing Your Marketing with AI-Powered Prompts
Optimizing Your Marketing with AI-Powered PromptsOptimizing Your Marketing with AI-Powered Prompts
Optimizing Your Marketing with AI-Powered PromptsVbout.com
 
SALES-PITCH-an-introduction-to-sales.pptx
SALES-PITCH-an-introduction-to-sales.pptxSALES-PITCH-an-introduction-to-sales.pptx
SALES-PITCH-an-introduction-to-sales.pptx23397013
 

Dernier (20)

Social Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh BendaySocial Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh Benday
 
The 9th May Incident in Pakistan A Turning Point in History.pptx
The 9th May Incident in Pakistan A Turning Point in History.pptxThe 9th May Incident in Pakistan A Turning Point in History.pptx
The 9th May Incident in Pakistan A Turning Point in History.pptx
 
Aiizennxqc Digital Marketing | SEO & SMM
Aiizennxqc Digital Marketing | SEO & SMMAiizennxqc Digital Marketing | SEO & SMM
Aiizennxqc Digital Marketing | SEO & SMM
 
Enhancing Business Visibility PR Firms in San Francisco
Enhancing Business Visibility PR Firms in San FranciscoEnhancing Business Visibility PR Firms in San Francisco
Enhancing Business Visibility PR Firms in San Francisco
 
Hannah Brady - Powering Up Your Brand with Content @ Force24 All leads
Hannah Brady - Powering Up Your Brand with Content @ Force24 All leadsHannah Brady - Powering Up Your Brand with Content @ Force24 All leads
Hannah Brady - Powering Up Your Brand with Content @ Force24 All leads
 
VIP Call Girls Dongri WhatsApp +91-9833363713, Full Night Service
VIP Call Girls Dongri WhatsApp +91-9833363713, Full Night ServiceVIP Call Girls Dongri WhatsApp +91-9833363713, Full Night Service
VIP Call Girls Dongri WhatsApp +91-9833363713, Full Night Service
 
Social Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh BendaySocial Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh Benday
 
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptxDigital-Marketing-Into-by-Zoraiz-Ahmad.pptx
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx
 
Rise and fall of Kulula.com, an airline won consumers by different marketing ...
Rise and fall of Kulula.com, an airline won consumers by different marketing ...Rise and fall of Kulula.com, an airline won consumers by different marketing ...
Rise and fall of Kulula.com, an airline won consumers by different marketing ...
 
W.H.Bender Quote 61 -Influential restaurant and food service industry network...
W.H.Bender Quote 61 -Influential restaurant and food service industry network...W.H.Bender Quote 61 -Influential restaurant and food service industry network...
W.H.Bender Quote 61 -Influential restaurant and food service industry network...
 
Discover Ardency Elite: Elevate Your Lifestyle
Discover Ardency Elite: Elevate Your LifestyleDiscover Ardency Elite: Elevate Your Lifestyle
Discover Ardency Elite: Elevate Your Lifestyle
 
Instant Digital Issuance: An Overview With Critical First Touch Best Practices
Instant Digital Issuance: An Overview With Critical First Touch Best PracticesInstant Digital Issuance: An Overview With Critical First Touch Best Practices
Instant Digital Issuance: An Overview With Critical First Touch Best Practices
 
Crypto Quantum Leap - Digital - membership area
Crypto Quantum Leap - Digital - membership areaCrypto Quantum Leap - Digital - membership area
Crypto Quantum Leap - Digital - membership area
 
10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI
10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI
10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI
 
Tata Punch brochure with complete detail of all the variants
Tata Punch brochure with complete detail of all the variantsTata Punch brochure with complete detail of all the variants
Tata Punch brochure with complete detail of all the variants
 
Choosing the Right White Label SEO Services to Boost Your Agency's Growth.pdf
Choosing the Right White Label SEO Services to Boost Your Agency's Growth.pdfChoosing the Right White Label SEO Services to Boost Your Agency's Growth.pdf
Choosing the Right White Label SEO Services to Boost Your Agency's Growth.pdf
 
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
 
Cartona.pptx. Marketing how to present your project very well , discussed a...
Cartona.pptx. Marketing how to present your project very well , discussed a...Cartona.pptx. Marketing how to present your project very well , discussed a...
Cartona.pptx. Marketing how to present your project very well , discussed a...
 
Optimizing Your Marketing with AI-Powered Prompts
Optimizing Your Marketing with AI-Powered PromptsOptimizing Your Marketing with AI-Powered Prompts
Optimizing Your Marketing with AI-Powered Prompts
 
SALES-PITCH-an-introduction-to-sales.pptx
SALES-PITCH-an-introduction-to-sales.pptxSALES-PITCH-an-introduction-to-sales.pptx
SALES-PITCH-an-introduction-to-sales.pptx
 

Quality Content: Going Beyond I Know It When I See It - State of search 2017 - Mark Traphagen

Notes de l'éditeur

  1. Who is this?
  2. Justice Potter Stewart in the 1964 US Supreme Court obscenity trials
  3. Not good enough because of competitive content arena vs limited attention
  4. Don’t need to wait to see what happens. We can intentionally create great, effective content if we know what quantifies it.
  5. But from data...
  6. ...and experience...
  7. Don’t need to wait to see what happens. We can intentionally create great, effective content if we know what quantifies it.
  8. lots of shares...
  9. links...
  10. and earned media coverage
  11. I believe there are three marks of content quality
  12. We can arrive at quantifiable characteristics of content qualtiy
  13. We can arrive at quantifiable characteristics of content qualtiy
  14. We can arrive at quantifiable characteristics of content qualtiy
  15. All three must be present for 10x level content
  16. 1. Useful content earns the right to market
  17. Seventh Generation useful content – 1.5 million Facebook fans
  18. 2. Useful content is credible.
  19. 2. Useful content is credible.
  20. 2. Useful content is credible.
  21. 3. Useful content is interesting and engaging.
  22. 3. Useful content is interesting and engaging.
  23. 4. Useful content provides a great user experience
  24. 4. Useful content provides a great user experience: Fast page load
  25. 4. Useful content provides a great user experience: Correct grammar and reading level
  26. 4. Useful content provides a great user experience: Keep ads and other intrusions to a minimum
  27. Great content aligns the goals of your business with the needs and wants of consumers in perfect balance
  28. Don’t be out of balance on the business side (too much selling; self-promotion)
  29. Don’t be out of balance on the customer side: striving so hard for engagement and attention, business goals get lost.
  30. Don’t be out of balance on the customer side: striving so hard for engagement and attention, business goals get lost.
  31. Great content is unique
  32. This piece of conference swag was unique (and useful!).
  33. Unique doesn’t mean has to be one of a kind. Enough to have a unique take on a topic or fresh approach.
  34. I believe there are three marks of content quality
  35. We can arrive at quantifiable characteristics of content qualtiy
  36. We can arrive at quantifiable characteristics of content qualtiy
  37. We can arrive at quantifiable characteristics of content qualtiy
  38. Leave your mark!
  39. Leave your mark!