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Author Authority for Advanced Search Marketers

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Mark Traphagen
Mark Traphagen

The document discusses building author authority online. It notes that Google must go beyond just using rel=author to attribute content to authors. It provides tips for how to build author authority, including being productive, authoritative, thorough, having your own unique voice, being ubiquitous by expanding networks and mediums, building social media followings, and continuously sharing one's best content. The overall message is that author authority takes actively establishing oneself as a subject matter expert and go-to source on a topic.

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Author Authority @marktraphagen #smx #12c +MarkTraphagen
Mark Traphagen Sr. Director Online Marketin Stone Temple Consulting @marktraphagen +MarkTraphagen @marktraphagen #smx #12c +MarkTraphagen
@marktraphagen #smx #12c +MarkTraphagen
@marktraphagen #smx #12c +MarkTraphagen
@marktraphagen #smx #12c +MarkTraphagen
@marktraphagen #smx #12c +MarkTraphagen Author Authority: Rel=author & Beyond
@marktraphagen #smx #12c +MarkTraphagen
December 2013 Authorship Purge @marktraphagen #smx #12c +MarkTraphagen
@marktraphagen #smx #12c +MarkTraphagen Factors in Authorship Retention 1. Site authority & history 2. Content quality 3. Author trust
@marktraphagen #smx #12c +MarkTraphagen Present Powers of rel=author
@marktraphagen #smx #12c +MarkTraphagen Present Powers of rel=author
@marktraphagen #smx #12c +MarkTraphagen Present Powers of rel=author
@marktraphagen #smx #12c +MarkTraphagen Beyond rel=author
@marktraphagen #smx #12c +MarkTraphagen Google Must Go Beyond rel=author
@marktraphagen #smx #12c +MarkTraphagen
@marktraphagen #smx #12c +MarkTraphagen Every Brand Needs a Badass
@marktraphagen #smx #12c +MarkTraphagen Every Brand Needs a Badass
@marktraphagen #smx #12c +MarkTraphagen Every Brand Needs a Badass
@marktraphagen #smx #12c +MarkTraphagen Every Brand Needs a Badass
@marktraphagen #smx #12c +MarkTraphagen How to Build Author Authority
@marktraphagen #smx #12c +MarkTraphagen How to Build Author Authority BE the “anyone” they WANT to listen to!
@marktraphagen #smx #12c +MarkTraphagen Be Productive
@marktraphagen #smx #12c +MarkTraphagen Be Authoritative
@marktraphagen #smx #12c +MarkTraphagen Know Your Stuff Better than Anyone Else
@marktraphagen #smx #12c +MarkTraphagen
@marktraphagen #smx #12c +MarkTraphagen Be Thorough
@marktraphagen #smx #12c +MarkTraphagen Be Thorough
@marktraphagen #smx #12c +MarkTraphagen Be Different
@marktraphagen #smx #12c +MarkTraphagen Say What No One Else Is Saying
@marktraphagen #smx #12c +MarkTraphagen Find Your Own Voice
@marktraphagen #smx #12c +MarkTraphagen Be Ubiquitous
@marktraphagen #smx #12c +MarkTraphagen Expand Your Networks & Mediums
@marktraphagen #smx #12c +MarkTraphagen Build Your Social Following
@marktraphagen #smx #12c +MarkTraphagen Keep Sharing Your Best Content
@marktraphagen #smx #12c +MarkTraphagen Keep Sharing Your Best Content
@marktraphagen #smx #12c +MarkTraphagen
Mark Traphagen Sr. Director Online Marketin Stone Temple Consulting @marktraphagen +MarkTraphagen @marktraphagen #smx #12c +MarkTraphagen Thanks!

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Author Authority for Advanced Search Marketers