1. How to build
a solid social brand
strategy
Mark Vandevelde — The Sherrif
mark@contentcowboys.com
www.contentcowboys.com

2. Daelyn Fortney
Meet

3. March 14th 2012
Blogpost
March 16th 2012
Starbucks reacts
March 26th 2012
A petition starts on change.org
March 29th 2012
Mass media picks up the story
March 30th 2012
Starbucks reviews production process
April 4th 2012
Starbucks replaces the buggs by tomatoes
… Recently
LycoRED sales increase by 1000%

4. Power
Opinion
Knowledge

5. Ongekende
steun:
massaal
aantal
fans
schaart
zich
achter
ontslagen
Guy
Van
Sande

6. 1
ignoran
ce
2
identit
y
3
instant
ly
4
involve
ment
5
innovat
ion
6
impact

7. 1.ignorance
73% Marketeers see “The accelerated development of Social Media”
as a radical change and challenge in their job.
— TNS Study

8. 5MFacebook users
65%
60%
46%
40%
2,4%Belgian brands on
Facebook
70%
THE PARADOX
Of those brandpages
are untouched
Daily use
Refer to SN
before making
purchase
decisions
Discover
new brands
Strongly
influenced in
their purchase
decisions

10. 2.identity
Absolute identity with one’s cause is the first and
great condition of succesful leadership.
— Woodrow Wilson (American president 1856-1924)

11. Converting your
emotional and
functional benefits
into social network
benefits

12. 3.instantly
The world is changing very fast. Big will not beat small anymore.
It will be the fast beating the slow.
— Rupert Murdoch (Media Mogul)

13. Paradox:
Building a long-lasting
relationship in a Fast
moving world
Mark Vandevelde — The Sherrif
mark@contentcowboys.com
nu.contentcowboys.com

14. 4.involvement
I believe that social media is not only a communication tool or platform.
If you think about it that way you will not realize the potential of it.
It has to be a strategical decision , a way of thinking.
It has to be part of your mission.
— Doug Ulman (CEO Livestrong)

15. 5 ways
to encourage your
customers to share
your content.

16. 1.ContestfIrst of 5 ways to encourage
your customers to share your content.

18. 2.Amusesecond of 5 ways to encourage
your customers to share your content.

19. Celeb
Snack

20. 3.Altruismthird of 5 ways to encourage
your customers to share your content.

22. 4.Exclusivefourth of 5 ways to encourage
your customers to share your content.

24. 5.Co-createfIfth of 5 ways to encourage
your customers to share your content.

26. 5.innovation
Please do not call us Karaoke Singers
— Malcom McClaren (Manager of the Sex Pistols)

27. 6.impact
.
— Lao Tzu (Chinese Philosopher)
Knowing others is wisdom, knowing yourself is Enlightenment.

29. Thanks!Mark Vandevelde — The Sherrif
mark@contentcowboys.com
www.contentcowboys.com