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1. Designing Websites For Kids: Trends & Best Practices
October 1, 2020 in Featured by Varun Bhagat
Designing a website for kids is not a child’s play. We all are surrounded by a digital age
and so are our kids and children whose tiny little ngers always remain glued to
smartphones and tablets. From homes to schools, mobile devices have become a part
of their life and childhood, leaving their toys and outdoor activities way behind.
While the globe around is adapting the learning through online trends, kids also spent a
lot of time learning new things online. In 2013, Apple launched a curated ‘Kids’
category’ in its app store that already has more than 80,000+ apps by now. It separates
the app into three age ranges, spanning those under 5, those aged between 6 and 8,
and nally, those for kids aged between 9 and 11.
Connect with your inner child and let your visionary juices ow. It will automatically
compel you to design the website accordingly as per the different age groups whether
it’s for games, videos, puzzles, stories or colouring-in site or application. Consider the
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2. following trends, practical design guidelines, and practices to create better stuff for
kids and children.
Design For Different Age Groups
It becomes a challenging thing to keep beautiful, colourful, stimulating and engaging
content on the web. The design varies for kids and children of different age groups.
You need to narrow your target audience while designing the website.
It is better to target and categorise the website according to the speci c age group of
children. For example – an 8-year-old child won’t engage with something that is too
babyish. At the same time, if they nd something that is too odd or di cult to
understand, they will switch to some other website.
A pair of poorly designed content and the dark pattern will provoke children to switch
on to the next website. It is essential to unleash the inner child in you so that you can
create websites that instil learning into their brain and at the same time, empower their
personality.
Ages 3-5
Young ones, especially the one who steps into this category does not have any reading
skills initially, so it is advised to use fewer texts and more pictures in brighter colours.
Go for brighter colours, big fonts and bold texts that will entice the tiny eyeballs of
these pint-sized people.
Also Read: Why Brands Fail? Reasons for Brand Failure
Table of Contents 

3. Put some animated videos within the content as this will catch the attention of kids
aged 3-5 years. You can even use sound effects to make your website more attractive
to children like what PBS did with their website.
Ages 6-8
Children lying in this category can now understand the basics of words and their
formation. But still, use graphics and images with brighter colours.
Starfall is a website familiar among children aged 6-8. The website contains a lot of
images of people, animals, and other recognisable objects.
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4. Age 9-12
Well, the children who fall into this category think and fall that they are grown-up now.
But it is not so. They are highly pro cient and compatible with the sources on the
internet and look for educational stuff there. Although the typography remains simple,
you need to put word structure more traditional, colour saturated, and palette more
complex.
Books of the much-loved children’s famous author Beverly Cleary contain realistic
illustrations and platelets, including saturated and muted colour schemes.
Use Child-Friendly Colours

5. Always use bold, bright, vivid and vibrant colours that will entice the eye of little kids.
Primary and secondary colours – red, blue, yellow, green, purple and orange – are all
happy colours and popular options and colour schemes can include all of them plus
more.
Go for a palette of happy and go to click colours. Also, make limited use of jewel and
pastel tones or use them in combination with saturated colours.
Make Your Navigation, Icons And Call-To-Action
Obvious

6. Children usually prefer websites that are user-friendly and easy to navigate while at the
same time, it should serve their queries. Large buttons and exciting fonts size will
stand out and make the entire website oversimpli ed.
Put Simple Typography
Keep the typography simple and use the following guidelines.
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Make the text easier to read by using Sans Serif font. The palette must contain only
one typeface, or it can be two for older children. Also, use those colours which creates
a contrasting effect against the background.

7. Gain Trust From Parents
Parents are always concerned about their children, whether they are visiting the right
website or not. Is that website unsafe, or will it distract them for their childhood?
A web designer must include a section on the website that will assure a particular
website is safe, secure and age-appropriate.
You need to put yourself in place of kids’ parents and design grown-up sections for
parents.
The Wiggles and The ABC Kids are some of the examples that have a separate section
with information and resources for parents.
Also Read: Top 20 Gun Brands In The World

8. Advertise Wisely
Kids nd it di cult to differentiate between advertising and promotion. However, some
advertising is clearer from the children’s point of view while it is appropriate than
others.
If the ads are your own creatives, make sure they stand out as advertisements.
If the advertisements are from a third party, make sure they’re child friendly and not
misleading.
For example, if you are advertising a Mike, the Knight app on the Bob the builder
website, the characters and range of colours on the later website will not make it
different from the actual website content. However, the colours being bright will attract
the children and eventually, the goal of the advertiser will be achieved.
Encourage Education

9. Source: apkpure
Remember we used to love these kinds of puzzles in our childhood which helped our
learning?
The young minds of children always love to learn new things on online platforms. This
can be a great opportunity to grab and make the learning fun and engaging for these
kids.
Try to impart learning by incorporating puzzles and exciting activities on the website or
app. Further, motivate the children and encourage their achievements by keeping the
rewards, badges and levels in it.
You can check the website of Funbrain as a reference check. The way they organise
mathematics, reading, puzzles, crosses and noughts in learning is all fun and one of
the best ways to engage and entertain children for hours.
What’s Your Take?
Designing a website for kids and children is a whole new thing, unlike the one we
create for the grown-ups. Also, by designing a website for kids, you can break the age-
old norms of designing a web for adults because it comes with its own set of design
guidelines.
With this article, I have compiled all the web designs, trends and best practices that
will help you think from the child’s psychological point of view and interest. Refrain
your ideas from implementing advanced gestures as this would only confuse and
annoy the kids and their parents as well.
Go On, Tell Us What You Think!

10. Varun Bhagat
PixelCrayons
Did we miss something? Come on! Tell us what you think about our article on designing
websites for kids in the comments section.
ABOUT VARUN
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Varun Bhagat is a Sr. Tech Consultant & Blogger working for
PixelCrayons which is a leading web designing company in India. He
possesses in-depth knowledge of all the latest technologies and likes
to share it with like-minded people.

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