This brief presentation was given by Mark Yolton of SAP as an intro to a "fireside chat" with Rachel Happe at the Enterprise 2.0 conference in Santa Clara, CA on November 9, 2010.

1. The Story of Building SAP:
From a Simple Support Forum to a
Comprehensive Ecosystem Strategy
Mark Yolton Senior Vice President
SAP Community Network
@MarkYolton

2. Mark Yolton
Senior Vice President
SAP Community Network
Community: http://scn.sap.com
Twitter: @MarkYolton
Rachel Happe
Principal & Co-Founder
The Community Roundtable
Website: http://www.community-roundtable.com/
Twitter: @rhappe
#e2conf-9 @MarkYolton @rhappe

3. © SAP 2010 Page 3
SAP Community Network
Enterprise 2.0 @ Santa Clara, CA
Mark Yolton, SVP - SAP Community Network

4. © SAP 2010 Page 4
SAP Community Network
What is it…?
SOCIAL
INNOVAT ION
SOCIAL
INT E LLIGE NCE
SOCIAL
COM M E RCE
SAP Community Network (SCN) is the
Social Network for SAP professionals
(covering developers, IT professionals, business process experts,
business users, business intelligence pro’s, professors and students)
delivering
to SAP customers, partners, employees,
and independent experts

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SAP Community Network (SCN)
A Rich, Global Network of Communities and Assets
Customers

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SAP Community Network
Leadership in Social Innovation, Social Commerce, Social Intelligence
> 2 million members strong
> 200 countries and territories
~ 20,000 new members / monthMembers
~ 1 million unique visitors / month
> 2 million visits @ 20 million pages / month
+ 30,000 attendees at related in-person events
Traffic
> 200,000 have contributed (ever)
> 99,000 last year w/ 3,000 “top” contributors
~ 6,000 bloggers … 90 SAP Mentors …
Contributors
~ 3,000 posts / day in 350+ forums
> 1.7 million topic threads @ > 7M messages
> 2 million monthly newsletter impressions
Momentum
> 700 SAP “app store” solutions + services
Thousands of demos and trials delivered
Leads from >100 countries @ all industries
Impact
“SAP Community Network
may be the most extensive
use to date of social media
by a corporation.”
Leveraging the Talent-Driven Organization
The Aspen Institute - 2010
© SAP 2010 / Page 6

7. internal
© SAP AG 2009. All rights reserved. / Page 7
http://scn.sap.com
sap.com/techtour
Mark Yolton
Senior Vice President
SAP Community Network
http://scn.sap.com
+1 650-687-4656
mark.yolton@sap.com
@MarkYolton
© SAP 2010 / Page 7