Voice Search in Italy - SMXL Milan 2017
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Data, figures, facts, trends and opportunities about voice search in Italy.
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Voice Search in Italy - SMXL Milan 2017
- 1. 15 NOVEMBER 2017 Voice Search in Italy Marco Loguercio Founder & CEO, FIND
- 3. @marcologuerciowww.smxl.it #SMXLmilan Voice Search in Italy How often do you use voice search to access information on your mobile device? 16 12 18 53 Often Sometimes Never Seldom 8 14 14 64Search by voice 46 Search by voice 36 Source: FIND, Search in Italy, 2017
- 4. @marcologuerciowww.smxl.it #SMXLmilan Voice Search in Italy Why don’t you use voice search? Source: FIND, Search in Italy, 2017 0 10 20 30 40 50 60 Other No trust Bad user experience Privacy Don't know how to use it Useless Why not?
- 5. @marcologuerciowww.smxl.it #SMXLmilan Voice query breakdown - Italy Source: FIND, Search in Italy, August 2017 28% 28%17% 14% 9% 5% General & Product Information DirectionsWeather News Agenda Other
- 11. @marcologuerciowww.smxl.it #SMXLmilan Smart Speaker Ownership in Italy
- 12. @marcologuerciowww.smxl.it #SMXLmilan Why would you buy a Smart Speaker? 0% 10% 20% 30% 40% 50% 60% 70% Order food To make repetitive purchases of items Traffic Weather forecasts Cooking Recipes online search Listen to news Listen to music or radio Control smart home devices with voice Source: FIND, Search in Italy, August 2017
- 13. @marcologuerciowww.smxl.it #SMXLmilan How would you use a Smart Speaker? 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% Order food To make repetitive purchases of items Traffic Weather forecasts Cooking Recipes online search Listen to news Listen to music or radio Control smart home devices with voice Source: FIND, Search in Italy, August 2017
- 14. @marcologuerciowww.smxl.it #SMXLmilan How likely are you to buy a Smart Speaker? Source: FIND, Search in Italy, August 2017 24% 25% 51% Very likely Not at all likely Somewhat likely
- 15. @marcologuerciowww.smxl.it #SMXLmilan How do I use my Smart Speakers?
- 16. @marcologuerciowww.smxl.it #SMXLmilan How do I use my Smart Speakers? ‘Alexa, ….’ ‘Hey Google, …’ ‘Cortana, …’
- 17. @marcologuerciowww.smxl.it #SMXLmilan How do I use my Smart Speakers? 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% Order food To make repetitive purchases of items Traffic Weather forecasts Cooking Recipes online search Listen to news Listen to music or radio Control smart home devices with voice
- 18. @marcologuerciowww.smxl.it #SMXLmilan How do I use my Smart Speakers? 0 0,2 0,4 0,6 0,8 1 1,2 Order food To make repetitive purchases of items Traffic Weather forecasts Cooking Recipes online search Listen to news Listen to music or radio Control smart home devices with voice
- 19. @marcologuerciowww.smxl.it #SMXLmilan How do I use my Smart Speakers? Google Home Amazon Echo Cortana (laptop)
- 20. Key Takeaways - Voice search is here to stay in Italy, too (but at the moment…) @marcologuerciowww.smxl.it #SMXLmilan
- 21. Key Takeaways - Voice search is here to stay in Italy, too (but at the moment…) - No ecosystem, no party @marcologuerciowww.smxl.it #SMXLmilan
- 22. Key Takeaways - Voice search is here to stay in Italy, too (but at the moment…) - No ecosystem, no party - Italy is not the USA, but italians are interested in smart speakers (and devices), too @marcologuerciowww.smxl.it #SMXLmilan
- 23. Key Takeaways - Voice search is here to stay in Italy, too (but at the moment…) - No ecosystem, no party - Italy is not the USA, but italians are interested in smart speakers (and devices), too - Stop dreaming, start doing @marcologuerciowww.smxl.it #SMXLmilan