GETTING YOUR MESSAGE OUT

GETTING YOUR MESSAGE OUT The Basic Tools of Media Relations

The Media ,[object Object],[object Object]

Where We Get Our News ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Basic Elements of Communication ,[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Using the News Media To Get Your Message Out ,[object Object],[object Object],[object Object],[object Object]

Getting Your Message Out in Print ,[object Object],[object Object],[object Object],[object Object],[object Object]

--News Releases-- ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

General News Release Tips ,[object Object],[object Object],[object Object],[object Object],[object Object]

News Release Format ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

News Release Format (cont) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

News Release Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

News Release Content (cont) ,[object Object],[object Object],[object Object],[object Object]

News Release Content (cont) ,[object Object],[object Object],[object Object]

News Release Distribution (cont) ,[object Object],[object Object],[object Object],[object Object],[object Object]

News Release Follow-Up ,[object Object],[object Object],[object Object],[object Object]

News Release Distribution ,[object Object],[object Object],[object Object],[object Object],[object Object]

Media Advisories ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

--Opinion-Editorial Pieces-- ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Writing an Op-Ed Piece ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Submitting an Op-Ed Piece ,[object Object],[object Object],[object Object],[object Object],[object Object]

--Letters to the Editor-- ,[object Object],[object Object],[object Object],[object Object],[object Object]

Writing Letters to the Editor ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Submitting Letters to Editor ,[object Object],[object Object],[object Object]

--Editorial Briefings-- ,[object Object],[object Object],[object Object]

Setting Up an Editorial Briefing ,[object Object],[object Object],[object Object],[object Object]

Doing an Editorial Briefing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Doing an Editorial Briefing (cont) ,[object Object],[object Object],[object Object],[object Object],[object Object]

-- Reporter Meetings-- ,[object Object],[object Object],[object Object],[object Object]

Getting Your Message Out on TV ,[object Object],[object Object],[object Object],[object Object],[object Object]

News Conferences ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Holding a News Conference ,[object Object],[object Object],[object Object]

Holding a News Conference (cont) ,[object Object],[object Object],[object Object],[object Object]

Media Events ,[object Object],[object Object],[object Object],[object Object],[object Object]

Media Events (cont) ,[object Object],[object Object],[object Object],[object Object]

Studio Appearances ,[object Object],[object Object],[object Object],[object Object]

Studio Appearances (cont) ,[object Object],[object Object],[object Object],[object Object]

Studio Appearances (cont ) ,[object Object],[object Object],[object Object],[object Object]

Getting Your Message Out on Radio ,[object Object],[object Object],[object Object],[object Object],[object Object]

Getting Your Message Out on Radio (cont) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Doing Radio Interviews ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Doing Radio Interviews (cont) ,[object Object],[object Object],[object Object],[object Object]

Doing Radio Interviews (cont) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Getting Your Message Out On the Internet ,[object Object],[object Object],[object Object],[object Object],[object Object]

Summary ,[object Object],[object Object],[object Object],[object Object]

GETTING YOUR MESSAGE OUT

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GETTING YOUR MESSAGE OUT