An accomplished, results focused sales management professional with a strong work ethic, vision, leadership and extensive 19 plus years of experience of which, 8 plus years of demonstrable track record of successful development of territory and business in FMCG Sales, Marketing & Distribution of Food & Beverages in all the Trade Channels, and Key Accounts with conglomerates and multinationals in Middle East and India.

1. Ramesh Kumar Manickam E-Mail: vignanramesh28@gmail.com
Mobile: +919791058800 /+9144 26500467 Skype ID: ramesh.kumar5767
Job Objective:
Seeking a challenging career in mid senior management positions in the area of Sales,
Marketing, Distribution and Business Development in a FMCG organization, which will
provide an opportunity to use my creativity and pursue continuous professional growth.
Career Synopsis:
An accomplished, results focused sales management professional with a strong work
ethic, vision, leadership and extensive 19 plus years of experience of which, 8 plus years
of demonstrable track record of successful development of territory and business in
FMCG Sales, Marketing & Distribution of Food & Beverages in all the Trade Channels,
and Key Accounts with conglomerates and multinationals in Middle East and India.
Core Competencies:
Business Strategy & Planning Key Account Management
Sales Forecast & Budgeting Contract Negotiations
Customer Relationship Management New Product Launch
Channel Sales & Distribution Management Promotions (Trade &
Consumers)
Prospecting Product Category
Management
Business Development Team Management
Experience:
VIP Housing and Propertiees, Chennai, India
Business Development Manager Sep’2013 – Present
Role:
• Promote the sale of housing plots, apartments and villas with the running projects
in Chennai and its suburbs
• Appoint Sales Managers and Marketing Executives. Motivate and train them to
acquire clients, negotiate deals, complete paperwork and close sales.
• Set weekly and monthly value targets for the sales team to achieve.
• Track the target achievement through sales reports and meetings.
Al Rabie Saudi Foods Co Ltd, Riyadh, KSA
Sales Supervisor –Traditional Trade Dec’2006 –Jan’2013
Role:
• Ensure appropriate inventory levels, achieve volume and value objectives of sales
targets within budget in the designated sales region with a well organized Route
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2. Plan. Effectively manage people, time and policy parameters through efficient
control and supervision
• Update every account with Customer ID/Bar Code to enable and record the sales
and study their performance and of a particular SKU category in every account
• Target new prospects, identify client problems and provide solutions, negotiate
and finalize sales contracts. Check the van hygiene and the personal hygiene of
the sales team on a daily basis
• Plan, implement and monitor all traditional channel sales strategies such as Sales
& Distribution KPI’s, Display KPI’s as per the company’s merchandizing standards,
and Collection KPI’s. Provide an annual drive-plan for the whole territory in liaison
with the Line Manager/ Regional Manager
• Accountable for new product launch plan. Ensure that all displays are maintained
in the trade as per the signed agreement with the customer.
• Control and track on all company assets in the trade and ensure that they are
being used properly.
• Lead from the front and boost the morale of the sales team to keep them under
optimum efficiency. Identify each channel , their weaknesses/opportunities and
develop priorities by collating and analyzing data from the available reports, retail
audits and account sales in order to provide recommendations and solutions to
further enhance distribution and asset utilization
• Review Sales Call Sequences, Frequencies by Route/Van, and advice for
modification of call plan to develop route efficiency.
• Explain the Backlog in the target to the sales team on a daily basis, guide,
motivate and counsel them in achieving the monthly budget. Monitor and update
market trends and competitor activities to the immediate manager.
• Prepare sales team appraisal, liaise with the immediate department head and
arrange manpower , arrange vacations for the sales team, maintain company
assets, sales vans and organize new vans for the new routes to be opened
• Identify and enroll all the A & B accounts in the territory in a space rental
programme (Display Scheme) for a stipulated period to create visibility for all the
SKU’s, enhance the consumer off take and generate volume business
• Conduct sales promotions (Trade/Consumer Promotion) for slow moving and new
SKUs with prior approval from the senior management
• Control and track on wastages for the given budget by strictly adhering to FIFO
norms and develop plans to liquidate all near expiry products in the trade
Highlights:
• Expanded the business of short life juices by re-organizing the Daily Sales Route
Plans for the assigned vans and generated additional revenue of SAR.1,081,586
from Jan,07 – Dec,08 by bifurcating the existing van route
• Generated a total sales of SAR.4,347,865 (short life juices) in 2008 over the sales
of SAR.2,663,738 in 2007 by adding a new van which increased the business
revenue by SAR.1,684,127 with a YOY growth of 63.22%
• With the existing and by adding new customers , helped to increase the total
revenue of short life juices to SAR.12,284,778 in 2009 from SAR.2,263,738 in
2007, ensuring a business growth of 361.18 %
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3. • Increased revenue by SAR.259,476 for the 4th
Quarter of 2012 over
SAR.1,569,701 in the 4th
Quarter of 2011, with a business growth of 16.53%
• Organized Trade Promotions for short life juices through Price Skimming and
generated a sales revenue of SAR.1,008,824 in Jul’10 over SAR. 572,521 in Jul’09
with a business growth of 76.21%
Western Bakeries Co Ltd, Jeddah , KSA (Now a Subsidiary-Company of Almarai)
Sales Supervisor –Traditional & Modern Trade Jan’2003 – Feb’2005
Role:
Handle the operations of the sales depot by developing and executing the company's
sales
and marketing programs efficiently in the assigned geographical area.
Highlights:
• Developed promotional programs with key customers to optimize revenue level by
organizing consumer promotion with the prior approval from the division head
Fonterra’s Saudi Newzealand Milk Products Co Ltd (SNZMP), Dammam, KSA
Salesman –Traditional Trade Nov’1995 – Dec’1999
Role:
Identify customer needs, manage time and ensure customer service by planning
best
routes. Provide in-store deliveries and merchandize the SKUs as per the
planogram.
Highlights:
• Successfully maintained sales records and developed highly empathetic client
relationships and earned reputation for exceeding sales goals. Awarded the Gold
Medal for achieving the highest sales of 'Anchor' brand dry and chilled milk
products in the Kingdom of Saudi Arabia during Mar'97 - Apr'97.
Ravalgaon Sugar Farm Ltd, Chennai, India
Sales Representative Oct’1992 – Oct’1995
Role: Identify, appoint and network with financially strong and reliable distributors,
ensure
deeper market penetration and increase market share.
Highlights:
• Holds the distinction of enrolling new accounts every month and maintain perfect
record of Primary and Secondary sales.
Eureka Forbes Ltd, Chennai, India
Sales Representative Mar’1988 – Sep’1992
Role: Successfully interface and call on corporate, household and institutional
customers
directly, fix an appointment, demonstrate the performance of the product,
explain its
quality, benefits and close the sale.
Training & Certification
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4. Title: Skills for Dealing with Others in the Workplace (14/07/2008 –
16/07/2008)
Organization: Al-Tawail Management Consulting & Training. Riyadh, KSA
Key Learnings: Skills to interact, persuade, motivate, and influence
Title: Effective Communication Skills (01/12/2008 – 03/12/2008)
Organization: Al-Tawail Management Consulting & Training, Riyadh, KSA
Key Learnings: Effective Communication skills for motivation, solutions and success
Title: Self Management and Achieving Superiority (10/07/2010 –
14/07/2010)
Organization: Saudi Source Training Centre (SSTC), Riyadh, KSA
Key Learnings: Skills - Self Management skills to establish priorities, Planning and
organizing, Decision making, Conflict resolution, Flexibility, Delegation
Academic Details
Bachelor of Business Administration from Sikkim Manipal University, Gangtok, Sikkim,
India (Distance Education Programme) - May, 2014
IT Skills
MS Office Applications : Word, Excel, PowerPoint, Outlook
Achievement
• Acquired volume sales from key customers by enrolling them in a Display Rental
Programme
Personal Details
Date of Birth: 28th
Feb 1963
Marital Status: Separated
Address: 88B, B1, ‘Star Emerald’ Apartments, 9th
Street, North
Jaganatha Nagar, Villivakam, Chennai – 600049, Tamil
Nadu, India
Languages Known: English, Arabic, Tamil, Hindi and Malayalam
Passport: G0268652 Validity: 16/10/2016
GCC License: 4968017 Validity: 10/04/2020
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