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Social Journalist

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Marko Sykkö
Marko Sykkö
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SOCIAL JOURNALIST Journalist Seminar in Turku Nov 26, 2010 Marko Sykkö, Promener Oy
Marko Sykkö 11 years in communications and media business Own company Promener Ltd. established 2006: Change Communications and Social Media Consultancy Nokia Corp., project communications, internal social media since 2006
BACKGROUND
FROM BROADCASTING TO DIALOGUE
THE DEVELOPMENT OF MEDIA
Mashable/Tech 9.9.2010
THE EVOLUTION OF NEWSPAPER aamulehti.fi Digital Paper News by Readers Facebook blogs
THE EVOLUTION OF NEWS
Culture - Be open - Participate - Discuss - Share Social Media = + Services
BASIC FEATURES Commenting Liking Sharing a link Rating Tagging Automatic Recommendations
Social media ≠ media
print radio letter email event web PR TV social
THE DEVELOPMENT OF SOCIAL MEDIA Michelle Golden http://www.slideshare.net/goldenm/social-media-timeline
JOURNALISM AND SOCIAL MEDIA
INEVITABLE RENEWAL OF JOURNALISM?
ALONE VS TOGETHER
THE PULSE OF THE WORLD
MEDIA CREDIBILITY
OPINION LEADER
SNACK SIZE SOCIETY
PROSUMERISM
ISSUU
OHMYNEWS
IPAD
Media Development
FLIPBOARD
Several magazines in Finnish
WIKILEAKS
Is government ready for openness?
WHAT GOES VIRAL?
EXAMPLES
CROWDSOURCING
http://en.wikipedia.org/wiki/File:Crowdsourcing_process2.jpg
Collective Intelligence http://www.flickr.com/photos/toasty/4440506908/sizes/o/
OPEN STORY
Kuva: Tuija Aalto
Kuva: Tuija Aalto
TODAY’S FOLKLORE
ETHICS
NEDA
THE NEWS SOURCES?
JOURNEY OF A TWEET
R.I.P. MALCOLM MCLAREN
Klo 22.20 Klo 22.21 Klo 22.41 Klo 22.31 Klo 21.33 Klo 22.53 Klo 22.54
Precision Newscast
©opyright
Utilizing readers in journalistic process
All the info in Google Docs
Resignations in Google Docs
http://instagr.am/p/sy4/ It is error alone which needs the support of government. Truth can stand by itself. Thomas Jefferson,1787
THE MEDIA REVOLUTION
THANK YOU. @marsyk www.promener.fi

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