We're all designers now. Why you should use design thinking in your business?
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When it comes to innovation, business has much to learn from design. Many people still think of design as either a purely aesthetic profession, or even an advertising discipline, and not as a problem-solving mindset. Designing is doing the right thing for the end user of whatever we’re designing. Companies that view design as just making things pretty or are missing the point. If you're in any business, you're in the design business. We're all designers now.
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We're all designers now. Why you should use design thinking in your business?
- 1. IF YOU'RE IN ANY BUSINESS, YOU'RE IN THE DESIGN BUSINESS. WE'RE ALL DESIGNERS NOW.
- 3. WHY YOU SHOULD USE DESIGN THINKING APPROACH?
- 7. AND THEN COMES DESIGN THINKING
- 9. WHY IS IT CALLED DESIGN THINKING?
- 10. DESIGN IS NOT JUST WHAT IT LOOKS LIKE AND FEELS LIKE. DESIGN IS HOW IT WORKS Steve Jobs
- 12. THE STANFORD DESIGN THINKING PROCESS
- 13. DOUBLE DIAMOND DESIGN THINKING PROCESS
- 15. DESIGN THINKING CAN BE USED TO: DRIVE STRATEGY, CREATE NEW MARKETS OR DISRUPT EXISTING ONES, CREATE NEW PRODUCTS AND SERVICES, CREATE NEW BUSINESS MODELS, FIND NEW APPLICATION FOR TECHNOLOGY WE ALREADY HAVE, BETTER UNDERSTAND YOUR CUSTOMERS, WORK ON CUSTOMER EXPERIENCE.
- 16. BUT ALSO TO: INTEGRATE TEAM, RECRUIT PEOPLE, BOOST CREATIVE CONFIDENCE IN THE TEAM, BUILD EMPATHY.
- 17. IT’S A PROCESS BUT ALSO A MINDSET
- 18. WHAT KIND OF PROBLEMS DESIGN THINKING SOLVES?
- 19. UNDERSTAND WHO YOU ARE DESIGNING FOR Empatia Diagnoza potrzeb Generowanie pomysłów Prototypowanie Testowanie
- 20. HOW TO: INTERVIEW Don’t ask binary questions that can be answered with yes or no Encourage stories Understand needs, motivations and feelings of your answerer Ask why Don’t follow your scenario strictly Listen 80% time, talk 20% Note, write down quotations, Pay attention to nonverbal cues, observe your answerer Treat it like a conversation
- 21. PERSONAS Demographics Photo or a sketch Personality Work and private life Needs, goals and dreams Motivations Frustrations, fears, problems
- 22. WHERE IS THE PROBLEM? Empatia Diagnoza potrzeb Generowanie pomysłów Prototypowanie Testowanie
- 23. HOW MIGHT WE…
- 25. HOW TO: BRAINSTORM share all ideas, even the most crazy ones the worst idea is the one that haven’t been said aloud listen to each other don’t judge write down or sketch everything one idea on a one post-it note build on ideas of other people look at the problem from different angles use analogies and metaphores
- 26. 1$ PROJECT IN A 1 MINUTE Empatia Diagnoza potrzeb Generowanie pomysłów Prototypowanie Testowanie
- 27. HOW TO: PROTOTYPE think with your hands how it is suppose to work? show, don’t tell fast and cheap - it allows you to fail early and fail often storyboard, scheme, mock-up, lego construction, story, scene, ad… improvise
- 30. WE HAVE A BREAKTHROUGH INNOVATION. WHAT TO DO NOW? iterate prepare Business Model Canvas train elevator’s pitch bring your idea to life