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Boat Company Lovers Local Search
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
Amsterdam Canal Cruise Market
[object Object],[object Object],[object Object],[object Object],Amsterdam Canal Cruise Market
[object Object],[object Object],[object Object],[object Object],[object Object],Targeting
Driving Innovation
[object Object],[object Object],[object Object],[object Object],[object Object],Challenges
Solution
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Search
Universal Search
 
Discover
Re-discover
What, where?
 
Starting a successful campaign # 1: Starting a successful campaign
Vanity URL  301 Redirect  Tracking parameters #2  Measuring campaigns Effectively
Statistics ,[object Object],[object Object],[object Object],[object Object],[object Object],Statistics
High ROI
KPI :  Conversionrate E-commerce
#3  Choosing the right landingpages
How to reach the top?
http://www.davidmihm.com/local-search-ranking-factors.shtml
http://blumenthals.com/blog/
http://www.geositemapgenerator.com Tools
[object Object],[object Object]
 
Take aways Lessons learned & take aways ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions?   ,[object Object],[object Object],[object Object],[object Object],[object Object],Thank you!

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Smx Stockholm Local Search Boat Company Lovers - Martijn Beijk & Jaap Dijkstra