10. “ Personal recommendations are rated #1 influence on purchase decisions across B2B and B2C sectors” KellerFay Group Word of Mouth research
11. “ Two thirds of the economy influenced by personal recommendations” McKinsey&Company “ 1 in 3 people come to a brand through personal recommendation” Weber Shandwick research
20. “ A firm will tend to expand until the costs or organising an extra transaction within the firm become equal to the costs of carrying out the same transaction on the open market.” R Coarse, The Nature of the Firm, 1937 Ford River Rouge plant, 1930s
22. Coarse’s Law If it’s cheaper to do it in the company, keep it there. If it’s cheaper to do it in the open market, do it there. Vertical business model Horizontal business model
23. Crowd sourcing David Perry, Top Secret, Acclaim games “ The combined intelligence of all these people is far beyond your own. While we want to think we've got all the best ideas it's just not true“
24. "Part of what's exciting about a developer community Lucian Beebe, director of product management, LinkedIn is you don't know what people are going to do,"
33. “ A protest was provoked by the opinion that the sampling is ‘fair use’ and that a statutory license should be provided in the same manner as if a song had been covered.”