Robert Piddocke's presentation from ARMA Canada 2018.

1. © Concept Searching 2018
www.conceptsearching.com
marketing@conceptsearching.com
Twitter @conceptsearch
Robert Piddocke
Vice President of Channel and Business Development
Concept Searching
robertp@conceptsearching.com
Drowning in Data
and Starving for Information

2. © Concept Searching 2018
Who Am I?
Robert Piddocke – Vice President of Channel and Business
Development at Concept Searching
• Over 10 years of experience in the SharePoint space, with a
technical background
• Over 15 years of software development and sales experience
• Board member of Vancouver Office 365 User Group (VanO365)
• Co-organizer of SharePoint Saturday Vancouver
• Information management enthusiast
• AIIM Certified Information Professional (CIP)
• Authored two books on SharePoint Search

3. © Concept Searching 2018
• Company founded in 2002
• Product launched in 2003
• Focus on management of structured and unstructured information
• Profitable, debt free
• Technology Platform
• Delivered as a web service
• Automatic concept identification, content tagging, auto-classification,
taxonomy management
• Only statistical vendor that can extract conceptual metadata
• 9 years KMWorld ‘100 Companies that Matter in Knowledge Management’
9 years KMWorld ‘Trend Setting Product’
• Authority to Operate enterprise wide US Air Force, NETCON US Army,
and Canadian SLSA
• Client base: Fortune 500/1000 organizations in Healthcare,
Financial Services, Manufacturing, Energy, Professional Services,
Pharmaceutical, Public sector and DoD
• Microsoft Gold Certification in Application Development
• Member of SharePoint PAC and TAP programs
• Suitable for all versions of SharePoint on-premises and SharePoint Online,
including the vNext dedicated platform and the government cloud
The Global Leader in
Managed Metadata Solutions

4. © Concept Searching 2018
80% of all data is unstructured
Less than 1% is ever analyzed

5. © Concept Searching 2018
Is it Finally the Age of Big Content?

6. © Concept Searching 2018

7. © Concept Searching 2018
You Say Potato and I Say Potahto
Would you like a …?

8. © Concept Searching 2018
Before We Even Start …
Text analytics unlocks meaning, and finds relationships in large volumes
of unstructured information that were previously unknown
• Search is not enough
• Search doesn’t help you discover things you are unaware of
• Search results often lack relevance
• Search finds documents, not knowledge
Big content is not (only) … voice of the customer and sentiment analysis

9. © Concept Searching 2018
The Basics

10. © Concept Searching 2018
It Ain’t Magic Folks
Content Optimization
• Compliance violations
• ITAR compliance violations
• Data privacy
• Sensitive or confidential information exposures
• Undeclared records
• Information that should be archived
• General Data Protection Regulation (GDPR)
• eDiscovery and FOIA – government

11. © Concept Searching 2018
Tidy Text
• Applies statistical techniques to extract concepts and patterns that can
be applied to categorize and classify documents, audio, video, images
• Text augmentation
• Multi-term metadata generation
• Content tagging
• Identifies relationships between seemingly unrelated content
• NLP – entity extraction
• Subject-matter experts
• Minimal expense and technical issues

12. © Concept Searching 2018
Unique Approach – Compound Term Processing
• Remains unique in the industry
• Ability to identify and correctly weight
multi-word concepts in unstructured text
12
Concept Searching
provides Automatic
Concept Term Extraction
Triple
Baseball
Three
Heart
Organ
Center
Bypass
Highway
Avoid

13. © Concept Searching 2018
Use content analytics
to solve real business problems

14. © Concept Searching 2018
Content Analytics is Hard to Sell Without a Realistic ROI

15. © Concept Searching 2018

16. © Concept Searching 2018
A $61.6 Billion Dollar Problem
• A deliberate controlled data ingestion
process is foundational
• Data enrichment should be accomplished
during onboarding
• QA/QC must be embedded into the
ingestion process
• Ensure information integrity by controlling
the taxonomy
• Policies reinforce behaviors
Financial Loss Claims Data
Environmental Remediation

17. © Concept Searching 2018
A Multi-million Dollar Opportunity
• Required insight not search
• Platform agnostic
• conceptClassifier platform
• Content optimization
• 2D and 3D images and drawings
• Finds unknown content, making it
available for analysis
• Integrated with analysis tool of choice
from Excel to business or artificial
intelligence applications, such as
Power B, Birst, Click, Azure Machine
Learning Center, Cortana Analytics Suite
“The objective was to analyze and
extract relevant information to improve
geological decision making in the
selection or abandonment of drilling
sites. Access to the project included
5,000 geophysicists globally and
required the integration of 52
taxonomies. The end result of the
analysis represented millions of dollars
in savings to the company.”

18. © Concept Searching 2018
www.conceptsearching.com
marketing@conceptsearching.com
Twitter @conceptsearch
Robert Piddocke
Vice President of Channel and Business Development
Concept Searching
robertp@conceptsearching.com
Thank You