Personal Information
Entreprise/Lieu de travail
Frankfurt Am Main Area, Germany Germany
Profession
Head of Client Service at Razorfish Germany
Secteur d’activité
Advertising / Marketing / PR
Site Web
http://www.xeo-marken.de
À propos
IN A NUTSHELL
Proven specialist for brand management and marketing in the digital age with more than 18 years of experiences from the work with well-known and international companies from different industries.
Strategic responsibility for and lead of (digital) brand and communications projects for companies as Amazon.de, BASF, Biotherm, Borussia Dortmund, Cisco, Deutsche Lufthansa, Evonik, Henkel, Hotels.com, IBM, Kodak, Migros, T-Mobile, TUI.com, Vodafone.
MY PERCEPTION OF COMPANIES, MARKETS AND BRANDS
Companies and markets consist of human beings.
Brands only live in the minds and the hearts of people. Only if brands are anchored there they can generate value.
The digitalisation is ch...
- Présentations
- Documents
- Infographies
Social, Digital & Mobile Around The World (January 2014)
We Are Social Singapore
•
il y a 10 ans
Value Proposition Design
Yves Pigneur
•
il y a 9 ans
Archetype Overview with brand examples & character compass
Emily Hean
•
il y a 10 ans
Re-Invent the Future
Steven Van Belleghem
•
il y a 10 ans
Digital is dead
Kai Platschke
•
il y a 13 ans
Planning for Content Governance
Rick Allen
•
il y a 11 ans
Trendreport Juli 2011: Facebook, Marken & TV in Deutschland
Zucker.Kommunikation
•
il y a 12 ans
Burson-Marsteller and Proof Integrated Communications report: The State of Mobile Communications
Maximum-Plus.com - Expert Digital Strategy, Online Event Production, brand building
•
il y a 13 ans
B2B Mobile Marketing:10-Step Starter Guide for Integrating Mobile Into The B2B Marketing Mix.
Christina "CK" Kerley
•
il y a 14 ans
Machine learning. Artificial intelligence's influence on marketing.
Alina Hueckelkamp
•
il y a 8 ans
Part II: IR Quo Vadis? – Die Folgen von Social Media & Co. für die Zukunft der Finanzkommunikation.
NetFederation GmbH
•
il y a 12 ans