TMG's view of the market

1. Automated Trading: Improve performance of display
Presentation: Publisher Market
Date: Q1 2013

2. About us
Presentation: Publisher Market
Date: Q1 2013

3. About us
Presentation: Publisher Market
Date: Q1 2013

6. Presentation: Publisher Market
Date: Q1 2013

8. ― Steve Jobs

9. TYPICAL ONLINE DISPLAY MEDIA ORDER PROCESS

11. PROMISS
Adspend
Publisher

13. REALITY
Adspend
Publisher

14. What happened???

16. $81M
$680M
$400M
$3100M
$750M
$1300M

17. GOAL
Adspend
Publisher

18. FUTURE
Adspend
Publisher

20. cannibalize yourself, before
someone else will

21. REVENUE PER SOURCE
100%
80%
60%
40%
20%
0%
2009
2010
Automated
2011
Direct sales
2012

22. Sales
Automated
non automated

23. 50% revenue is handled by

24. The other 50% by a sales force
of 25

25. 2013
180%
160%
140%
120%
100%
2013
80%
60%
40%
20%
0%
Video
Mobile

26. Sponsorships
250%
200%
150%
Sponsorships
100%
50%
0%
2010
2011
2012
2013

27. So we didn’t cannibalize?

29. Expensive people started to
focus on expensive products

30. Myth about RTB

31. Week #08
Week #10
Week #12
Week #14
Week #16
Week #18
Week #20
Week #22
Week #24
Week #26
Week #28
Week #30
Week #32
Week #34
Week #36
Week #38
Week #40
Week #42
Week #44
Week #46
Low CPM’s are getting high
Index
250%
200%
150%
100%
Index
Linear (Index)
50%
0%

32. And not because of
Dealids/PmP
Revenu
Deal Ids
RTB
non RTB

33. 2%

34. Our deal id..

36. Better relationship between
advertiser and publisher…

38. Eliminate competition

39. ADDITIONAL MARGIN

40. Increase market position

41. Be aware of your partners… or

43. Whats next?

44. 2013

45. Independent technology is key

46. Selfservice

49. Or independent vendors!

53. Next year?

54. Publisher
Market

55. Print

56. Thank you
@Martinvdmeij